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Market Studies

We've grouped together all the information our site contains on market studies to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

Narrow the market study topic further by clicking on a specific category below.

Tags: | Demographic Analysis | Demographic Database | Demographic Profiles | Mapping 
| Market Feasibility Studies | Market Forecasting | Market Opportunity Studies 
| Market Segmentation Studies | Market Statistics | Market / Category Evaluations
| Secondary / Desktop Research | Site Selection Analysis  | Trade Audits | Trade Surveys

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: A 4-dimensional view of the digitally-engaged consumer
This paper examines work that has been carried out in support of a single-source methodologyto understand how, when applied to consumers’ devices, new research tracking technologies complement and enhance the traditional survey question approach.
Sponsored Content: 11 Easy Ways to Improve Your Survey Response Rates
You can learn a lot from your customers and employees - if you can get them to fill out your survey. Surveys are a powerful and cost-effective way to not only gather information, but also identify and diagnose problems as well as uncover any new and emerging opportunities. However, one of the biggest challenges that many companies face in conducting surveys is getting enough people to take their survey (i.e. getting a high enough response rate) to ensure that their survey results are accurate. While there is no single, silver bullet for improving response rates, there are some easy steps that companies can take that, when combined, will help them improve their survey response rates. This white paper from Allegiance discusses what those steps are.
The A-B-4Cs of winning advertising
James Forr examined 113 iconic or award-winning ad campaigns and developed a model for marketers to draw upon to craft their own memorable efforts.
How to create high-potential global marketing messages
A meta-analysis of marketing messages across the U.S., Europe, Asia and Latin America found that effective global campaigns share similarities but they also have crucial differences.
From sex to shopping, study indicates a shift in today’s man
The author breaks down a study on today's man, providing readers with a look at how the modern day man thinks and communicates, and what that means to marketers.

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Related Articles

There are 254 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Study tracks trends in refusal rates
This article discusses the “Your Opinion Counts” National Steering Committee’s 1988 study of survey respondents’ refusal to be interviewed, providing a comparison to the benchmark study conducted in 1985.
Sponsored Content: 11 Easy Ways to Improve Your Survey Response Rates
You can learn a lot from your customers and employees - if you can get them to fill out your survey. Surveys are a powerful and cost-effective way to not only gather information, but also identify and diagnose problems as well as uncover any new and emerging opportunities. However, one of the biggest challenges that many companies face in conducting surveys is getting enough people to take their survey (i.e. getting a high enough response rate) to ensure that their survey results are accurate. While there is no single, silver bullet for improving response rates, there are some easy steps that companies can take that, when combined, will help them improve their survey response rates. This white paper from Allegiance discusses what those steps are.
Trade Talk: Report finds Indian-Americans at home in their new home
Drawing data from focus groups, street interviews and an online survey, a new report shows that Asian-Indian consumers are adapting well to life in the U.S. while maintaining close ties to their families and cultural heritage.
Three factors are critical to successful Asian market research
Interest in the Asian-American market is increasing. The market is unique and researching it requires specific sensitivity, understanding and knowledge. This article discusses three factors critical to research with Asian-Americans: language, cultural matching and communication techniques.
Impact of health on satisfaction: a customer segmentation case study
The third in a three-part series designed to provide real-world business examples of the effective use and application of research statistical tools for supporting resourcing and priority-setting decisions, this article outlines a recent health care case study of the use of segmentation tools and techniques for developing and refining service delivery through satisfaction-based quality improvement initiatives.

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Related Events

ESOMAR LATIN AMERICAN CONFERENCE 2015 - CARNIVAL OF INSIGHTS: CELEBRATING RESEARCH
April 26-28, 2015
ESOMAR will hold its annual Latin America conference, themed 'Carnival of Insights:Celebrating Research,' on April 26-28 in Sao Paulo, Brazil.
SENTIMENT ANALYSIS SYMPOSIUM
July 15-16, 2015
Alta Plana will hold an event, themed 'Sentiment Analysis Symposium,' on July 15-16 at The New York Academy of Sciences in New York.

Related Discussion Topics

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