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Market Studies

We've grouped together all the information our site contains on market studies to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

Narrow the market study topic further by clicking on a specific category below.

Tags: | Demographic Analysis | Demographic Database | Demographic Profiles | Mapping 
| Market Feasibility Studies | Market Forecasting | Market Opportunity Studies 
| Market Segmentation Studies | Market Statistics | Market / Category Evaluations
| Secondary / Desktop Research | Site Selection Analysis  | Trade Audits | Trade Surveys

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: A 4-dimensional view of the digitally-engaged consumer
This paper examines work that has been carried out in support of a single-source methodologyto understand how, when applied to consumers’ devices, new research tracking technologies complement and enhance the traditional survey question approach.
Sponsored Content: 11 Easy Ways to Improve Your Survey Response Rates
You can learn a lot from your customers and employees - if you can get them to fill out your survey. Surveys are a powerful and cost-effective way to not only gather information, but also identify and diagnose problems as well as uncover any new and emerging opportunities. However, one of the biggest challenges that many companies face in conducting surveys is getting enough people to take their survey (i.e. getting a high enough response rate) to ensure that their survey results are accurate. While there is no single, silver bullet for improving response rates, there are some easy steps that companies can take that, when combined, will help them improve their survey response rates. This white paper from Allegiance discusses what those steps are.
The A-B-4Cs of winning advertising
James Forr examined 113 iconic or award-winning ad campaigns and developed a model for marketers to draw upon to craft their own memorable efforts.
How to create high-potential global marketing messages
A meta-analysis of marketing messages across the U.S., Europe, Asia and Latin America found that effective global campaigns share similarities but they also have crucial differences.
From sex to shopping, study indicates a shift in today’s man
The author breaks down a study on today's man, providing readers with a look at how the modern day man thinks and communicates, and what that means to marketers.

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Related Articles

There are 254 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Using the Hallmark moment to illuminate the significance of the grandparent-grandchild relationship
Marketing to a mature audience in the 21st century requires a unique understanding of how to pull at grandparents' heartstrings. The key to success with grandparents is creating modern Hallmark moments that illuminate the significance of the grandparent-grandchild relationship - and realizing that today's grandparents aren't your typical old folks.
A look at the current market for customer information systems in the North American utility industry
The author examines recent trends in the market for customer information systems (CIS) and explores some of the factors that utilities rated as important in a CIS.
The mature market...is it for real?
One of the hot topics in marketing in the 1990s was the senior market. This article discusses how marketers and advertisers today seem to be ignoring the mature market in favor of a youth orientation and examines the numbers that led the pundits to urge marketers to target mature customers.
Segmentation and online research: a logical partnering
Combing today’s technology with the valuable segmentation tool, online segmentation research has become a complex and powerful marketing weapon. This article discusses using segmentation and online research together, including the benefits and drawbacks of online deployment and overcoming the drawbacks.
Trade Talk: Report shows the changing face of motherhood
Research shows that today’s mothers of newborns are older, better educated, less likely to be white and less likely to be married than their counterparts were in 1990.

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Related Events

MARKET RESEARCH IN THE MOBILE WORLD ASIA-PACIFIC
March 10-12, 2015
The Merlien Institute will hold a conference, themed 'Market Research in the Mobile World - Asia-Pacific,' on March 10-12 in Singapore.
ESOMAR LATIN AMERICAN CONFERENCE 2015 - CARNIVAL OF INSIGHTS: CELEBRATING RESEARCH
April 26-28, 2015
ESOMAR will hold its annual Latin America conference, themed 'Carnival of Insights:Celebrating Research,' on April 26-28 in Sao Paulo, Brazil.

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Related Discussion Topics

Hmmm...
05/05/2008 by Debbie Cress
How does one analyze subconscious decision making?
05/01/2008 by Ad Johnson