Skip to: Main Content / Navigation

  • Facebook
  • Twitter
  • LinkedIn
  • Add This

Market Studies

We've grouped together all the information our site contains on market studies to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

Narrow the market study topic further by clicking on a specific category below.

Tags: | Demographic Analysis | Demographic Database | Demographic Profiles | Mapping 
| Market Feasibility Studies | Market Forecasting | Market Opportunity Studies 
| Market Segmentation Studies | Market Statistics | Market / Category Evaluations
| Secondary / Desktop Research | Site Selection Analysis  | Trade Audits | Trade Surveys

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: A 4-dimensional view of the digitally-engaged consumer
This paper examines work that has been carried out in support of a single-source methodologyto understand how, when applied to consumers’ devices, new research tracking technologies complement and enhance the traditional survey question approach.
Sponsored Content: 11 Easy Ways to Improve Your Survey Response Rates
You can learn a lot from your customers and employees - if you can get them to fill out your survey. Surveys are a powerful and cost-effective way to not only gather information, but also identify and diagnose problems as well as uncover any new and emerging opportunities. However, one of the biggest challenges that many companies face in conducting surveys is getting enough people to take their survey (i.e. getting a high enough response rate) to ensure that their survey results are accurate. While there is no single, silver bullet for improving response rates, there are some easy steps that companies can take that, when combined, will help them improve their survey response rates. This white paper from Allegiance discusses what those steps are.
From sex to shopping, study indicates a shift in today’s man
The author breaks down a study on today's man, providing readers with a look at how the modern day man thinks and communicates, and what that means to marketers.
How will Americans spend their money this holiday season?
With the 2014 holiday season right around the corner, the author discusses how Americans are planning to shop for the holidays according to household income and the generation to which they belong.
Meta-analysis offers research on research for MR
Meta-analysis is a relatively new research-on-research tool that marketing researchers can use to examine a collection of results across multiple primary studies. This article covers the basics of meta-analysis and addresses some criticism toward it.

See more articles on this topic

Related Articles

There are 251 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Five low-budget market research approaches
Is your research department facing a shrinking budget? Stretch those scarce dollars by mining your company’s archive of past projects, trolling the Web for free or low-cost studies, doing some interviewing yourself, tagging along on an omnibus survey or distributing self-administered questionnaires.
The value of consistency auditing of online panels
Using findings from an ongoing study of global online panels, the authors make the case for the importance of understanding the impact of sample sources on market research results.
A successful research community requires a mix of strategies
Communispace’s Manila Austin draws from the firm’s research-on-research studies to offer tips on keeping community respondents engaged.
Trade Talk: Book provides valuable insight into U.S. lifestyles
This article reviews The Clustering of America, a book by Michael Weiss that examines the United States through the lens of PRIZM, the target marketing system develop by Claritas Corp. that uses U.S. Census Bureau data and other information to create 40 distinct lifestyle depictions of 250,000 U.S. neighborhoods.
Five simple tips to stretch your research dollars
Although the research industry appears to be recovering from the Great Recession, maintaining money-saving habits is still at the forefront of researchers' minds. The authors offer five ways to conduct effective qual and quant with thrift.

See more articles on this topic

Related Glossary Terms

Search for more...

Related Events

ESOMAR QUALITATIVE RESEARCH CONFERENCE 2014
November 16-18, 2014
ESOMAR will hold its qualitative research conference on November 16-18 in Venice, Italy.
The Quirk"s Event
February 23-24, 2015
The Quirk’s Event is a two-day experience that flips the traditional conference model and centers around the exhibit hall. In Brooklyn, February 23-24.

View more Related Events...

Related Discussion Topics

Hmmm...
05/05/2008 by Debbie Cress
How does one analyze subconscious decision making?
05/01/2008 by Ad Johnson