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Market Studies

We've grouped together all the information our site contains on market studies to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

Narrow the market study topic further by clicking on a specific category below.

Tags: | Demographic Analysis | Demographic Database | Demographic Profiles | Mapping 
| Market Feasibility Studies | Market Forecasting | Market Opportunity Studies 
| Market Segmentation Studies | Market Statistics | Market / Category Evaluations
| Secondary / Desktop Research | Site Selection Analysis  | Trade Audits | Trade Surveys

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: A 4-dimensional view of the digitally-engaged consumer
This paper examines work that has been carried out in support of a single-source methodologyto understand how, when applied to consumers’ devices, new research tracking technologies complement and enhance the traditional survey question approach.
Sponsored Content: 11 Easy Ways to Improve Your Survey Response Rates
You can learn a lot from your customers and employees - if you can get them to fill out your survey. Surveys are a powerful and cost-effective way to not only gather information, but also identify and diagnose problems as well as uncover any new and emerging opportunities. However, one of the biggest challenges that many companies face in conducting surveys is getting enough people to take their survey (i.e. getting a high enough response rate) to ensure that their survey results are accurate. While there is no single, silver bullet for improving response rates, there are some easy steps that companies can take that, when combined, will help them improve their survey response rates. This white paper from Allegiance discusses what those steps are.
Meta-analysis offers research on research for MR
Meta-analysis is a relatively new research-on-research tool that marketing researchers can use to examine a collection of results across multiple primary studies. This article covers the basics of meta-analysis and addresses some criticism toward it.
12 strategies for keeping your Gen Z community engaged
The CMO of FashionPlaytes on the right – and wrong – ways to approach, interact with and learn from the pre-Millennial generation.
How Gens X and Y relate to the brands in their lives
The authors draw from ongoing research to show marketers targeting Millennials what they can learn by comparing and contrasting them to their Gen X predecessors.

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Related Articles

There are 249 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

In Case You Missed It... February 2011
News and notes on marketing research: Facebook rules of engagement; technology preferences by gender; app success parameters
The domestication of man: more men taking on cleaning chores
Survey data from Mintel indicates that men are becoming more active in taking on household chores, such as cleaning and shopping.
In Case You Missed It... July 2009
News and notes on marketing and research: pizza chain menu changes; bargain hunting service; metrosexuals
Impact of health on satisfaction: a customer segmentation case study
The third in a three-part series designed to provide real-world business examples of the effective use and application of research statistical tools for supporting resourcing and priority-setting decisions, this article outlines a recent health care case study of the use of segmentation tools and techniques for developing and refining service delivery through satisfaction-based quality improvement initiatives.
In Case You Missed It November... 2010
News and notes on marketing and research: Walmart sponsors focus groups for voting moms; Facebook launches Questions feature; study looks at happiness among Americans

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Related Glossary Terms

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Related Discussion Topics

Hmmm...
05/05/2008 by Debbie Cress
How does one analyze subconscious decision making?
05/01/2008 by Ad Johnson