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How To Conduct Market Research With Advertising Agencies

We've grouped together all the information our site contains on market research with Advertising Agencies to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 59 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Trade Talk: Study examines ad likability
In conjunction with the advertising research issue, Quirk's Editor Joseph Rydholm contacted the folks at PhaseOne, a Beverly Hills research firm, for an update on their research into likability in advertising. Rather than edit the material and attach it to one of the ad research-related articles in this issue as a sidebar, it is published here in its entirety.
Study seeks to determine if a TV viewer's involvement in a program carries over to ads
Starcom Media Services used brainwave analysis to measure respondents’ involvement in a TV show and a series of commercials to find out if their engagement in the show carried over to the ads that followed it.
Meta-analysis reveals best practices for more effective marketing claims
The authors offer a three-step process for vetting marketing claims and provide four rules for message creation.
How market research can defend false-advertising claims
Marketing research can play a major role in resolving false-advertising claims. Here are some tips on how to get the most out of litigation research and how to make timely, objective research your best ally.
Ad agency uses Web-based qualitative with teens to help develop public-service campaign
The authors used online qualitative research to test several facets of a proposed public-service campaign aimed at getting teens to stop using the phrase “That’s so gay.” Respondents created and posted photo-journals, evaluated potential celebrity spokespeople, reacted to ad concepts and offered insights on how to motivate teens without coming across as preachy.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Using conjoint to fine-tune your brand’s messaging
Steven Struhl shows how conjoint analysis can help determine the best mix of elements in ads, direct marketing and Web sites.
Emotional branding creates the bond
When executed correctly, emotional branding can create a loyal bond between marketers and the consumer.
The Researcher's Bookshelf: Mobile Magic
This article, adapted and edited from a chapter in Tom Eslinger's book, Mobile Magic, details the main functions of modern mobile phones, which can serve as the building blocks of a strong mobile marketing presence.
How the iPad is impacting advertising research
Charles Young looks at what the rapid consumer adoption of the tablet computer means for marketers and advertising researchers.
Can behavioral economics inform the ad research process?
Charles Young examines what we can learn about measuring ad effectiveness by applying Daniel Kahneman’s System 1 and System 2 theory of cognition.

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