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How To Conduct Market Research With Advertising Agencies

We've grouped together all the information our site contains on market research with Advertising Agencies to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 74 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Emotional branding creates the bond
When executed correctly, emotional branding can create a loyal bond between marketers and the consumer.
How research can help keep marketing claims in compliance
Using a fictional cake mix as an example, the author outlines best research practices in claim substantiation.
Qualitative ad research: walk like a researcher, think like a creative person
When planning and conducting qualitative advertisement research, researchers need to consider the mindset of the writer and art director assigned to the project in question. This article offers 16 strategies for setting up the qualitative research process to maximize the usefulness of the research to the creative team. Topics include moderator selection, communication between the moderator and the creative team, specific strategies in one-on-one interviews and a range of methodology suggestions.
Trade Talk: Study examines ad likability
In conjunction with the advertising research issue, Quirk's Editor Joseph Rydholm contacted the folks at PhaseOne, a Beverly Hills research firm, for an update on their research into likability in advertising. Rather than edit the material and attach it to one of the ad research-related articles in this issue as a sidebar, it is published here in its entirety.
Trade Talk: The ads were super if the game wasn't
A look back at the ads during the 1993 Super Bowl, for which average total commercial recall was the highest in history.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Queue Bits
Marketing research and insights news and information. This issue's keywords: ad revenue, tablets, digital advertising, tween digital behavior, Web traffic
Queue Bits
Marketing research and insights news and information. This issue's keywords: data privacy; mobile use; loyalty programs; consumer sales; social media
5 ways to leverage the crucial holiday shopping season
Scott Robinson provides five ways retailers can make the most out of the holiday shopping season.
In Case You Missed It... December 2014
News and notes on marketing and research: tween accessories; user search engine click patterns
Queue Bits
Marketing research and insights news and information. This issue's keywords: social media; cannabis industry; wearables; loyalty; health care

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