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How To Conduct Market Research With Advertising Agencies

We've grouped together all the information our site contains on market research with Advertising Agencies to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 89 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

House calls help Y&R understand consumers
New York advertising agency Young and Rubicam believes on-site interviews are one of the best ways to understand the connection between consumer and product, by seeing consumers in their natural environments. While a lot of research is involved, the process gives companies an accurate view of how consumers actually think and feel in their natural environment.
Raisin commercial gets rave reviews
When Foote Cone & Belding set out to promote raisins for the California Raisin Advisory Board, the company employed clay animation, or Claymation, with huge success. The series of commercials tested very highly in focus groups and ended up appealing to people across the country.
Advertising research plays an integral role in the success of Fallon McElligott ads
Fallon McElligott advertising agency uses interviews to collect qualitative and quantitative data on its advertising strategies. The research measured the feelings, attitudes and awareness of respondents.
Qualitative ad research: walk like a researcher, think like a creative person
When planning and conducting qualitative advertisement research, researchers need to consider the mindset of the writer and art director assigned to the project in question. This article offers 16 strategies for setting up the qualitative research process to maximize the usefulness of the research to the creative team. Topics include moderator selection, communication between the moderator and the creative team, specific strategies in one-on-one interviews and a range of methodology suggestions.
Is three a crowd?
The partnership between a client and its ad agency is widely recognized and talked about. This article addresses research suppliers, discussing why they may be in trouble and advising them to partner with both the client and its ad agency.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Super Bowl ads with hot men and cute dogs score big with women
Ad results from Super Bowl XLVI are in and women have different tastes from men. Through an informal poll, one research company examined women's most-loved and most-hated ad spots - with commercials featuring attractive men and adorable dogs taking top honors.
A taxonomy of digital advertising
This article presents a framework for defining and understanding the many types of digital ads, with the goal of making it easier to measure their effectiveness.
Behavioral economics: what it is and three ways marketers can use it
This article defines behavioral economics and suggests three things marketers can do with behavioral economics phenomena to improve sales of their products and services.
Meta-analysis reveals best practices for more effective marketing claims
The authors offer a three-step process for vetting marketing claims and provide four rules for message creation.
How research can help keep marketing claims in compliance
Using a fictional cake mix as an example, the author outlines best research practices in claim substantiation.

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