How To Conduct Market Research With Advertising Agencies

We've grouped together all the information our site contains on market research with Advertising Agencies to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

There are 16 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

A review of focus groups for advertising agencies: Focus groups have been conducted for advertising agencies for decades. This article presents a reexamination of the tool, discussing why advertising agencies conduct focus groups, the types of groups conducted, appropriate techniques for each type of focus group and designing focus groups.
Creative testing: "Beat the systems" with four simple rules: Most agencies know that their work is going to be tested. This article discusses testing services, the criteria testing services use in rating ads and building this knowledge into creative development, including using four simple rules to help ads test better.
Raisin commercial gets rave reviews: When Foote Cone & Belding set out to promote raisins for the California Raisin Advisory Board, the company employed clay animation, or Claymation, with huge success. The series of commercials tested very highly in focus groups and ended up appealing to people across the country.
Can't we all just get along?: Market researchers find working with ad agency staff challenging. This article discusses the origins of the struggle inherent in the relationship and shows by example of Jack in the Box restaurants how the two parties can learn to work together in a more productive, enjoyable relationship.
Part of the team: Fallon McElligott advertising agency uses interviews to collect qualitative and quantitative data on its advertising strategies. The research measured the feelings, attitudes and awareness of respondents.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Consumers are like Google: Brand-building and the search for meaning: For a brand to become a market leader, it must be endowed with meaning so that it takes on emotional significance in the life of the customer. The author discusses how to determine what your brand-building moments are and what meaning your creative communicates with customers.
Using in-depth interviews to examine the impact of advertising: Using analysis of spots from the 2011 Super Bowl, the author explores the benefits – and dangers – of ads that tap respondents’ subconscious reactions.
In Case You Missed It... November 2011: News and notes on marketing and research: Facial recognition; value and relaxation when shopping
Cheap and easy: lead-generation in the digital age: The author discusses how to generate leads via various digital means without breaking the bank.
Consumers using Facebook pages as the new ad circulars: Data from Compete shows Facebook gaining ground as a purchase influencer as consumers increasingly turn to brands' official Facebook pages for sales, promotions and information.