How To Conduct Market Research With Advertising Agencies

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In Case You Missed It... April 2013

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Applying facial coding to ad testing

A look at the results of a study that used facial coding to test the sales effectiveness of automobile ads shown during Super Bowls.

Is three a crowd?

The partnership between a client and its ad agency is widely recognized and talked about. This article addresses research suppliers, discussing why they may be in trouble and advising them to partner with both the client and its ad agency.

Cheap and easy: lead-generation in the digital age

The author discusses how to generate leads via various digital means without breaking the bank.

Trade Talk: Snow or no snow, the show must go on

Quirk's Editor Joseph Rydholm reflects on his time at the Advertising Research Foundation’s annual convention in New York.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

In Case You Missed It... April 2013

News and notes on marketing and research: Debunking multichannel retailing myths; attractive women in alcohol ads

Applying facial coding to ad testing

A look at the results of a study that used facial coding to test the sales effectiveness of automobile ads shown during Super Bowls.

Getting the most from eye-tracking

Scott Young offers best practices for the use of eye-tracking and explores the various research applications of the methodology.

How analytics can inform and improve the ad research process

Incorporating analytics along with data from ad hoc research studies can aid the development of advertising by giving marketers the most complete view of the competitive landscape and an ad’s place within it.

Dads are a rising consumer force ignored by most brands

No longer relegated to cars and electronics, a Yahoo! study shows that today’s dads are sharing the family CEO role with moms.

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