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Conducting Market Research With African Americans

We've grouped together all the information our site contains on market research with African Americans to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 18 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Marketers get a "C" grade for their attempts to reach the African-American market
Last year, corporations and retailers reported some progress reaching the African-American consumers but, in the main, failed to devise compelling strategies to reach this market. This article examines the conclusions of Pepper Miller, president of the Chicago-based Hunter-Miller group Inc., who tracks and analyzes ethnic marketing trends.
African-Americans take charge of fitness resolutions more than most
Community-based methods for multicultural research
Conventional qualitative research methods often do not work effectively with ethnic research studies. This article discusses community-based methods as a valuable alternative for conducting research with different ethnic groups.
Kwanzaa and its marketing implications
There are many segmentation considerations when marketing to the African-American population. This article discusses the marketing implications of Kwanzaa.
African-Americans express optimism as millennium approaches
JRH Marketing used focus groups to investigate current attitudes and opinions about lifestyles and personal goals among a cross-section of African-Americans nationwide.

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Recent Articles

Below are the 2 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

A successful research community requires a mix of strategies
Communispace’s Manila Austin draws from the firm’s research-on-research studies to offer tips on keeping community respondents engaged.
Why race still matters when marketing to African-Americans
The following is an adapted chapter from David R. Morse's Multicultural Intelligence book. The article focuses on black-white race relations in the U.S. and the societal and cultural obstacles involved in reaching African-Americans.

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