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Conducting Market Research With African Americans

We've grouped together all the information our site contains on market research with African Americans to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 18 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

The myths of ethnic marketing research
The author debunks four ethnic marketing research myths demonstrated by companies that market themselves nationally.
Trade Talk: Book reviews: Market segmentation and other fun topics
A review of four books that cover topics including focus groups, segmentation, marketing to women and multicultural research.
How to boost your multicultural intelligence
David Morse offers several ways - many of them free - for firms to increase their knowledge of and familiarity with the needs and buying habits of multicultural consumers.
Getting the most from African-American respondents
Cultural differences require variance in marketing research. This article illustrates one firm’s research projects that required a different approach to designing and executing research among African-Americans.
Marketers get a "C" grade for their attempts to reach the African-American market
Last year, corporations and retailers reported some progress reaching the African-American consumers but, in the main, failed to devise compelling strategies to reach this market. This article examines the conclusions of Pepper Miller, president of the Chicago-based Hunter-Miller group Inc., who tracks and analyzes ethnic marketing trends.

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Recent Articles

Below are the 2 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

A successful research community requires a mix of strategies
Communispace’s Manila Austin draws from the firm’s research-on-research studies to offer tips on keeping community respondents engaged.
Why race still matters when marketing to African-Americans
The following is an adapted chapter from David R. Morse's Multicultural Intelligence book. The article focuses on black-white race relations in the U.S. and the societal and cultural obstacles involved in reaching African-Americans.

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