Market Research In The Agriculture and Agribusiness Industry

We've grouped together all the information our site contains on market research with the Agriculture and Agribusiness Industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

There are 12 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Agri-marketers direct mail with syndicated study: With direct mail being used more and more in the agriculture industry, farm equipment, seed, and chemical marketers are seeking answers to questions about how farmers are receiving their messages. This article discusses the findings of Mail Monitor, a syndicated study that compiles the reactions of farmers in 12 states to the direct mail they receive, including level of readership and action taken for each piece, its size and carrier type and the quantity of mail farmers receive.
A Mississippi trade organization uses research to help its farm-raised catfish catch on with consumers: The Catfish Institute uses an ongoing telephone study with hundreds of households in different regions of the country, research regarding catfish nutrients, a regular survey of retailers in 12 markets nationwide, and focus groups in its marketing efforts.
From the Publisher March 1990: New book could help you avoid first-time focus group problems: Tom Quirk recommends Thomas L. Greenbaum's book, "The Practical Handbook and Guide To Focus Group Research," as a hands-on, easy-to-read primer for those who are planning their first focus group programs.
Marketers learn to play at social media games: Using virtual economies and interactive games via social networks, social media game creator Zynga has opened the door for marketers to get involved in consumers' lives where they live - and play - online.
Trade Talk: Midwestern farmers express troubling views of research: Research isn't finding fans among U.S. farmers. This article looks at farmers' attitudes toward research and suggests action researchers can take to improve research's standing.