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Market Research In The Agriculture and Agribusiness Industry

We've grouped together all the information our site contains on market research with the Agriculture and Agribusiness Industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 12 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Telefocus technique 'replaces' focus groups for firm's ad testing
Funk Seeds International, a worldwide seed operation headquartered in Bloomington, Ill., no longer gathers focus groups in a common location. As of three years ago, the company now connects all focus group participants through the telephone. The technique is cheaper and easier.
Trade Talk: Midwestern farmers express troubling views of research
Research isn't finding fans among U.S. farmers. This article looks at farmers' attitudes toward research and suggests action researchers can take to improve research's standing.
Trade Talk: Poll finds growing interest in organic farming
Concerned over their own health and the use of pesticides, consumers are growing more interested in organic farming.
Agri-marketers direct mail with syndicated study
With direct mail being used more and more in the agriculture industry, farm equipment, seed, and chemical marketers are seeking answers to questions about how farmers are receiving their messages. This article discusses the findings of Mail Monitor, a syndicated study that compiles the reactions of farmers in 12 states to the direct mail they receive, including level of readership and action taken for each piece, its size and carrier type and the quantity of mail farmers receive.
Radio tracking study places spots more effectively
Radio advertising can be an extremely effective marketing tool, especially when selling to farmers. By analyzing tracking studies, Ted Haller can create the perfect fit between advertisers and radio stations to optimize the effectiveness of radio advertisements.

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Recent Articles

Below is the recent article on this topic. These articles were published within the last three years and are only available to registered subscribers.

Marketers learn to play at social media games
Using virtual economies and interactive games via social networks, social media game creator Zynga has opened the door for marketers to get involved in consumers' lives where they live - and play - online.

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