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Market Research In The Agriculture and Agribusiness Industry

We've grouped together all the information our site contains on market research with the Agriculture and Agribusiness Industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 12 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Telefocus technique 'replaces' focus groups for firm's ad testing
Funk Seeds International, a worldwide seed operation headquartered in Bloomington, Ill., no longer gathers focus groups in a common location. As of three years ago, the company now connects all focus group participants through the telephone. The technique is cheaper and easier.
Mail surveys still a viable research technique
While mail surveys are emphasized today less than other research options, they remain a valuable tool for researchers. In fact, they are often the most effective and efficient method for obtaining data. This article discusses using and creating mail surveys.
From the Publisher March 1990: New book could help you avoid first-time focus group problems
Tom Quirk recommends Thomas L. Greenbaum's book, "The Practical Handbook and Guide To Focus Group Research," as a hands-on, easy-to-read primer for those who are planning their first focus group programs.
Agricultural research in Asia
Agricultural research in Asia is particularly challenging for multinational companies in the agriculture industry. By way of example, this article discusses how to conduct successful agricultural research in Asia.
Comprehensive research program helps the Propane Education & Research Council expand the propane market
The Propane Council turned to research to prioritize and fund new technologies in the agricultural industry. Quantitative and qualitative studies with growers and producers were key.

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Recent Articles

Below is the recent article on this topic. These articles were published within the last three years and are only available to registered subscribers.

Marketers learn to play at social media games
Using virtual economies and interactive games via social networks, social media game creator Zynga has opened the door for marketers to get involved in consumers' lives where they live - and play - online.

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