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Learn About Conducting Market Research With Air Travelers

We've grouped together all the information our site contains on market research with Air Travelers to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 5 articles in our archive related to this topic.

How the travel industry is coping with today’s recession
Drawing from research with business and leisure travelers and conversations with travel industry firms, the author explains the impact of the economic downturn and explores the role of travel companies’ marketing research in these difficult times.
Scotland ’s tourism agency revamps ad campaign to attract European visitors
Tourism board VisitScotland used one-on-ones to craft a new Europe-wide ad campaign and then employed Web metrics (such as site visits and brochure requests) to measure its effectiveness.
In-flight satisfaction research keeps United Airlines customer oriented
United Airlines uses ongoing quantitative research to determine in-flight customer satisfaction. Data from its complex in-flight survey program are used to examine competitive performance, track performance and measure success at achieving goals.
For hotels cutting back on services to trim costs, how far is too far?
Results from a survey of prospective travelers show that some hotel amenities are more valued than others. As travel-industry firms look to cut costs, research can provide needed direction on where services can be reduced, re-priced or eliminated, as across-the-board changes run the risk of alienating large customer segments, possibly permanently.
Adding ‘prosumers’ to your groups can provide a creative boost
Under the right circumstances, including - rather than excluding - marketing professionals normally screened out of focus groups can lead to breakthroughs. Examples from British Airways and WD-40 are cited to illustrate how this approach has helped develop new products and services.

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