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How To Conduct Market Research In The Airline Industry

We've grouped together all the information our site contains on market research with the Airline Industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 13 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Adding ‘prosumers’ to your groups can provide a creative boost
Under the right circumstances, including - rather than excluding - marketing professionals normally screened out of focus groups can lead to breakthroughs. Examples from British Airways and WD-40 are cited to illustrate how this approach has helped develop new products and services.
How well-intentioned companies are failing their CEM process
Excellent CEM measurement must consider input, process and output metrics that address the customer's journey as a whole and deliver on all factors influencing loyalty and repurchase (personalization, time and effort, resolution, expectations, integrity and empathy).
Pharma's a battlefield: why companies should spend, not skimp, on market research
The author argues that the long-term risks of forgoing pharmaceutical marketing research far outweigh the short-term cost savings and proposes several questions any successful marketing research program should be able to answer.
Americans put trust in time-honored brands ... and Google?
Harris Interactive's 2010 EquiTrend study indicates that consumers most trust brands that have stood the test of time and provided comfort in earlier years. In a poor economic climate, volatile and new brands struggle to keep up with the likes of Hershey's, Heinz and Hallmark.
Talk of increased travel just a lot of hot air?
Leisure travel is expected to increase by mid-2010; Americans say that they are planning to travel more, but an Ipsos Marketing poll indicates they aren't booking the plans to back it up.

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Recent Articles

Below are the 4 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

In Case You Missed It... October 2014
News and notes on marketing and marketing research: researching travel on smartphones; tablets as pirmary banking method.
What happens when community participants start acting like researchers?
Drawing from case study examples, the authors explore their experiences with using co-moderation, co-analysis and co-reporting to give participants more active roles in research communities.
How well-intentioned companies are failing their CEM process
Excellent CEM measurement must consider input, process and output metrics that address the customer's journey as a whole and deliver on all factors influencing loyalty and repurchase (personalization, time and effort, resolution, expectations, integrity and empathy).
Could you be the next 'challenge brand'?
The author offers a quick profile of the Southwest Airline brand and how its unique qualities have helped to set it apart - and ahead - of its competition.

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