How To Conduct Market Research In The Apparel and Textile Industries

We've grouped together all the information our site contains on market research with the Apparel, Accessories and Textile Industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

There are 8 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Hollywood and Washington, D.C., influence Halloween '08
Beyond mere measurement: Cites two examples of a swimwear store and a bridal store to illustrate how retailers can use mystery shopping.
Trade Talk: A look at our new look; going ethno in San Fran: Background on the redesign of Quirk’s and a summary of highlights from the ethnographic research-related programming at the 2004 IIR Market Research Event.
My purse, my life: The author explores the relationship that women have with their purses, based on her own qualitative research, and outlines marketing opportunities that purse makers have yet to capitalize on.
Taking orders over the phone: This article describes Spiegel Inc.’s success using a computer-assisted telephone interviewing (CATI) system to conduct its phone surveys. Benefits included speed, the ability to develop more complex, flexible question patterns and the ability to integrate database information of past behaviors with current attitudes expressed in the survey responses.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Using qualitative research to optimize a global Web site for platinum: As purchases of its products are laden with emotion, Platinum Guild International viewed in-depth interviews as the best method for exploring the needs and motivations of visitors to PreciousPlatinum.com.
But how do you really feel? An approach to measuring consumer emotions: The authors explain a new methodology for eliciting and applying emotional responses to stimuli to optimize new products and messaging.
Families in no rush for back-to-school shopping
Cultural insights in clothes: three ways to understand Latino culture through the way Latinas dress: Latina women hold themselves to a different social code than traditional American women, and what they wear and how they present themselves can provide researchers with deeper insights into Hispanic culture and the consumer.
Building and measuring brand personality: How does your brand behave?: Beyond brand image is brand personality - a set of human-like characteristics attributed to a brand that can potentially bolster customer engagement. Knowing how to build and measure personality is crucial to understanding performance in the marketplace.

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