How To Conduct Market Research In The Apparel and Textile Industries

We've grouped together all the information our site contains on market research with the Apparel, Accessories and Textile Industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

There are 29 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Trade Talk: How the strong retailers are surviving: A report by Kurt Salmon Associates details how companies such as Apple and Trader Joe's have created product and service offerings that resonate with consumers. These retailers share certain operational competencies, which the report explores.
Building and measuring brand personality: How does your brand behave?: Beyond brand image is brand personality - a set of human-like characteristics attributed to a brand that can potentially bolster customer engagement. Knowing how to build and measure personality is crucial to understanding performance in the marketplace.
Where companies are failing at using social media for customer service: Ann Michaels & Associates conducted a mystery shopping study to examine 10 businesses in three markets to measure response times in social media venues (Facebook, Twitter and the "contact us" forms on the company Web sites) to examine how social media works as a means of customer service.
Telling tales: How taking the time to listen can boost brand building: Looking at consumers as data points instead of human beings with worthwhile "stories" can cause qualitative research to miss the mark. To build a successful brand that resonates with consumers, researchers must listen to the real-life stories and tailor their products to rise above being a mere commodity.
In Case You Missed It... May 2010: News and notes on marketing and research: L.L. Bean uses students to take new line to the streets; GM launches test-driving facilities; green trends over the next decade

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Where companies are failing at using social media for customer service: Ann Michaels & Associates conducted a mystery shopping study to examine 10 businesses in three markets to measure response times in social media venues (Facebook, Twitter and the "contact us" forms on the company Web sites) to examine how social media works as a means of customer service.
In Case You Missed It... December 2012: News and notes on marketing and research: Etsy offers research tool to help sellers price items; Hurricane Sandy promotions miff consumers
Sell vs. Sale: How businesses can stay alive alongside tech-enabled shoppers: This article addresses the phenomenon of showrooming. The author uses several real-world examples to suggest that a stronger selling attitude on the part of sales floor associates can help compete with the draw of in-store mobile shopping and price-checking.
How well-intentioned companies are failing their CEM process: Excellent CEM measurement must consider input, process and output metrics that address the customer's journey as a whole and deliver on all factors influencing loyalty and repurchase (personalization, time and effort, resolution, expectations, integrity and empathy).
Using qualitative research to optimize a global Web site for platinum: As purchases of its products are laden with emotion, Platinum Guild International viewed in-depth interviews as the best method for exploring the needs and motivations of visitors to PreciousPlatinum.com.