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How To Conduct Market Research In The Apparel and Textile Industries

We've grouped together all the information our site contains on market research with the Apparel, Accessories and Textile Industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 32 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Handbag makers should market the emotional aspects of owning their products
The author explores the relationship that women have with their purses, based on her own qualitative research, and outlines marketing opportunities that purse makers have yet to capitalize on.
How online observational techniques help qualitative researchers keep pace with the speed of consumers
Honda (UK) used Web-based usability and ethnography techniques to fine-tune the interface of its Web site’s used-car-buying section, allowing it to make a number of adjustments and better understand car seekers’ preferences.
Cultural insights in clothes: three ways to understand Latino culture through the way Latinas dress
Latina women hold themselves to a different social code than traditional American women, and what they wear and how they present themselves can provide researchers with deeper insights into Hispanic culture and the consumer.
By the Numbers: Under the influence
The author replicated an experiment from Predictably Irrational to better understand the impact that arbitrary coherence might have on marketing research studies.
Surveys help settle trade dress infringement case
Consumer surveys can be effective marketing tools, but when used in a courtroom setting, they can be effective legal tools too. Random intercept surveys can be used in trademark cases, like one between Kmart and LeSportsac Inc., to determine consumer perceptions.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Data Use: Effectively using correspondence analysis
An apparel-industry case study explores how to measure and compare consumer perceptions of brands with correspondence analysis.
Strategies for reaching Millennial and Boomer shoppers
The author explores why marketers targeting Millennials and Boomers need to consider factors beyond just the usual broad, age-based categorizations.
Two ways to visualize 'small data'
Data visualization tools designed for big data can also work well with primary research. This article details two different approaches.
Where companies are failing at using social media for customer service
Ann Michaels & Associates conducted a mystery shopping study to examine 10 businesses in three markets to measure response times in social media venues (Facebook, Twitter and the "contact us" forms on the company Web sites) to examine how social media works as a means of customer service.
In Case You Missed It... December 2012
News and notes on marketing and research: Etsy offers research tool to help sellers price items; Hurricane Sandy promotions miff consumers

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