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How To Conduct Market Research In The Apparel and Textile Industries

We've grouped together all the information our site contains on market research with the Apparel, Accessories and Textile Industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 32 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Building and measuring brand personality: How does your brand behave?
Beyond brand image is brand personality - a set of human-like characteristics attributed to a brand that can potentially bolster customer engagement. Knowing how to build and measure personality is crucial to understanding performance in the marketplace.
Sell vs. Sale: How businesses can stay alive alongside tech-enabled shoppers
This article addresses the phenomenon of showrooming. The author uses several real-world examples to suggest that a stronger selling attitude on the part of sales floor associates can help compete with the draw of in-store mobile shopping and price-checking.
Hollywood and Washington, D.C., influence Halloween '08
But how do you really feel? An approach to measuring consumer emotions
The authors explain a new methodology for eliciting and applying emotional responses to stimuli to optimize new products and messaging.
How well-intentioned companies are failing their CEM process
Excellent CEM measurement must consider input, process and output metrics that address the customer's journey as a whole and deliver on all factors influencing loyalty and repurchase (personalization, time and effort, resolution, expectations, integrity and empathy).

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Data Use: Effectively using correspondence analysis
An apparel-industry case study explores how to measure and compare consumer perceptions of brands with correspondence analysis.
Strategies for reaching Millennial and Boomer shoppers
The author explores why marketers targeting Millennials and Boomers need to consider factors beyond just the usual broad, age-based categorizations.
Two ways to visualize 'small data'
Data visualization tools designed for big data can also work well with primary research. This article details two different approaches.
Where companies are failing at using social media for customer service
Ann Michaels & Associates conducted a mystery shopping study to examine 10 businesses in three markets to measure response times in social media venues (Facebook, Twitter and the "contact us" forms on the company Web sites) to examine how social media works as a means of customer service.
In Case You Missed It... December 2012
News and notes on marketing and research: Etsy offers research tool to help sellers price items; Hurricane Sandy promotions miff consumers

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Related Events

The Quirk"s Event
February 23-24, 2015
The Quirk’s Event is a two-day experience that flips the traditional conference model and centers around the exhibit hall. In Brooklyn, February 23-24.

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