Conducting Market Research With Arts And Culture Groups

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There are 3 articles in our archive related to this topic.

Minting a new Mint

Mint Museum of Art used focus groups and mailed questionnaires to measure awareness, usage and attitudes toward the existing museum and a proposed new museum. The information was used to guide marketing of both the old and new museums.

Bilingual, bicultural and more

The author profiles Hispanic teens, based on her experience researching them, and offers their outlooks on food, language, media and technology.

Fed up with focus groups?

Citing examples from museums to Hispanic women shoppers, the author explores how ethnography can uncover insights that other forms of qualitative can’t.

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