Learn About Conducting Market Research With Asians

We've grouped together all the information our site contains on market research with Asians to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

There are 19 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

American masala: This article discusses Asian-Indian immigrants, particularly the effect of acculturation on their food preparation and consumption.
The changing face of mass-market America: Multicultural marketing is like any other part of the marketing plan. You must know your brand and your consumers and figure out the best way to reach them. Demographic factors and culture-specific marketing pitfalls are discussed.
Good proposals without good manners fall short in China
Understanding inherent differences in Asian-American marketing research: Demographic sources show there are now at least 7.3 million Asian-Americans living in the United States, of which there are 30 cultural subgroups. This article discusses conducting research with Asian-Americans and the importance of understanding inherent differences in Asian-American marketing research.
Dynamic travel trends in new markets: Asians and Latinos: We are living in an exciting in-between time of profound demographic and cultural change. This article discusses Asian and Latino travel trends and how this change is an opportunity for market researchers to explore new avenues domestically and internationally.

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Recent Articles

Below are the 2 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

How to boost your multicultural intelligence: David Morse offers several ways - many of them free - for firms to increase their knowledge of and familiarity with the needs and buying habits of multicultural consumers.
The multicultural world of social media marketing: The authors present findings from a survey of social media usage among ethnic groups and argue that as these outlets become more and more a part of multicultural consumers’ lives, companies that incorporate them into their marketing plans will earn the loyalty of these segments.