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Learn About Conducting Market Research With Asians

We've grouped together all the information our site contains on market research with Asians to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 23 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Designing marketing research for the Asian-American segment
The research process is key to understanding Asian consumers. This article discusses adjustments that are sometimes necessary when designing research for Asian-American markets.
Keys to successful advertising in the Asian-American market
Advertising can play a crucial role in making Asian-Americans feel welcomed and appreciated. This article discusses keys to successful advertising in the Asian-American market, including cultural themes likely to win the respect and appreciation of most Asian cultures.
How to boost your multicultural intelligence
David Morse offers several ways - many of them free - for firms to increase their knowledge of and familiarity with the needs and buying habits of multicultural consumers.
Trade Talk: Book reviews: Market segmentation and other fun topics
A review of four books that cover topics including focus groups, segmentation, marketing to women and multicultural research.
Qualitative research develops in China: 10 trends supporting growth
The authors visited China this fall to deliver workshops on qualitative research on behalf of the China Market Research Association and Beijing Pan-Asia market Research Institute. This article is drawn from materials presented at their workshops and from their discussions with Chinese researchers. The article includes a sidebar with 10 tips for conducting research in China.

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