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Learn About Conducting Market Research With Asians

We've grouped together all the information our site contains on market research with Asians to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 26 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Conducting qualitative research among Asian-Americans
There are a number of important issues to consider when conducting exploratory or qualitative research with the Asian market. This article discusses considerations when conducting research with Asian-Americans, including understanding lifestyles and value recruiting, screening, refreshments, payment and host.
How to boost your multicultural intelligence
David Morse offers several ways - many of them free - for firms to increase their knowledge of and familiarity with the needs and buying habits of multicultural consumers.
Designing marketing research for the Asian-American segment
The research process is key to understanding Asian consumers. This article discusses adjustments that are sometimes necessary when designing research for Asian-American markets.
Good proposals without good manners fall short in China
Agricultural research in Asia
Agricultural research in Asia is particularly challenging for multinational companies in the agriculture industry. By way of example, this article discusses how to conduct successful agricultural research in Asia.

See more articles on this topic

Recent Articles

Below are the 3 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Queue Bits: Consumers will pay a premium for innovation
Marketing research and insights news and information. This issue's keywords: innovation; Pinterest; newspaper circulation revenues; B2C social media; Asian-Americans
How to create high-potential global marketing messages
A meta-analysis of marketing messages across the U.S., Europe, Asia and Latin America found that effective global campaigns share similarities but they also have crucial differences.
By The Numbers: Does aspirational answering affect Chinese data quality?
A look at findings from experiments designed to gauge the impact of Chinese respondents who may be answering brand-related questions with brands they would like to use rather than those they actually do.

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