Learn About Conducting Market Research With Asians

Related Articles

There are 23 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

As people, and as consumers, many Asian-Americans must balance the demands of two cultures

This article profiles the Asian-American consumer market, arguing both that there may be no such thing as a cohesive Asian-American market, given all of the many and different cultures such a label covers, and that these consumers must often balance the needs of two cultures - their own and that of general-market America.

Drawing a few from many

With some 500 million people online worldwide, the Internet has succeeded in bringing the world community together. This article discusses using online panels to research the Asian market, including establishing and maintaining the panel and limitations.

Qualitative research develops in China

The authors visited China this fall to deliver workshops on qualitative research on behalf of the China Market Research Association and Beijing Pan-Asia market Research Institute. This article is drawn from materials presented at their workshops and from their discussions with Chinese researchers. The article includes a sidebar with 10 tips for conducting research in China.

The importance of context in conducting Asian research

This article discusses how context in Asian marketing research affects selection of appropriate research sample/respondents; framing of questions to effectively gather meaningful information; and establishing a productive researcher/respondent relationship.

Getting started in Asian-American market research

There are many aspects of the Asian-American segment that marketers find difficult to understand and may use as an excuse to avoid researching this segment. This article provides answers to some of the basic questions commonly asked by marketers who are ready to make a commitment to researching Asian-American consumers but don’t quite know where to start.

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Recent Articles

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How to boost your multicultural intelligence

David Morse offers several ways - many of them free - for firms to increase their knowledge of and familiarity with the needs and buying habits of multicultural consumers.

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