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Learn About Conducting Market Research With Asians

We've grouped together all the information our site contains on market research with Asians to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 24 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Dynamic travel trends in new markets: Asians and Latinos
We are living in an exciting in-between time of profound demographic and cultural change. This article discusses Asian and Latino travel trends and how this change is an opportunity for market researchers to explore new avenues domestically and internationally.
Dos and don’ts in ethnic marketing and market research
Multicultural marketing is like any other part of the marketing plan. You must know your brand and your consumers and figure out the best way to reach them. Demographic factors and culture-specific marketing pitfalls are discussed.
Three factors are critical to successful Asian market research
Interest in the Asian-American market is increasing. The market is unique and researching it requires specific sensitivity, understanding and knowledge. This article discusses three factors critical to research with Asian-Americans: language, cultural matching and communication techniques.
Keys to successful advertising in the Asian-American market
Advertising can play a crucial role in making Asian-Americans feel welcomed and appreciated. This article discusses keys to successful advertising in the Asian-American market, including cultural themes likely to win the respect and appreciation of most Asian cultures.
Solving the multicultural marketing paradox
Multicultural marketing is a long-term project that’s typically looked at from a short-term perspective. This article discusses using research to solve this paradox of multicultural marketing.

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Recent Articles

Below is the recent article on this topic. These articles were published within the last three years and are only available to registered subscribers.

By The Numbers: Does aspirational answering affect Chinese data quality?
A look at findings from experiments designed to gauge the impact of Chinese respondents who may be answering brand-related questions with brands they would like to use rather than those they actually do.

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