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Learn About Conducting Market Research With Asians

We've grouped together all the information our site contains on market research with Asians to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 23 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

The multicultural world of social media marketing
The authors present findings from a survey of social media usage among ethnic groups and argue that as these outlets become more and more a part of multicultural consumers’ lives, companies that incorporate them into their marketing plans will earn the loyalty of these segments.
Designing marketing research for the Asian-American segment
The research process is key to understanding Asian consumers. This article discusses adjustments that are sometimes necessary when designing research for Asian-American markets.
Qualitative research develops in China: 10 trends supporting growth
The authors visited China this fall to deliver workshops on qualitative research on behalf of the China Market Research Association and Beijing Pan-Asia market Research Institute. This article is drawn from materials presented at their workshops and from their discussions with Chinese researchers. The article includes a sidebar with 10 tips for conducting research in China.
Good proposals without good manners fall short in China
Understanding inherent differences in Asian-American marketing research
Demographic sources show there are now at least 7.3 million Asian-Americans living in the United States, of which there are 30 cultural subgroups. This article discusses conducting research with Asian-Americans and the importance of understanding inherent differences in Asian-American marketing research.

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