How To Conduct Market Research With Associations

Related Articles

There are 2 articles in our archive related to this topic.

Tracking study shows pork ads effective

The National Pork Producers Council has gone "hog wild" with excitement over the research findings of its 1987 national television advertising campaign, "Pork. The Other White Meat." A series of telephone surveys have shown that the advertisements have been extremely effective in increasing consumer knowledge and positive associations with pork.

Driven to satisfy

The Auto Club of New York (ACNY) surveyed 2,500 of its 1.1 million members via mail to obtain feedback on service quality and to provide an evaluation to management. The research helped ACNY prioritize quality improvement programs and allocate resources.

Related Suppliers: Research Companies from the SourceBook

Click on a category below to see firms that specialize in the following areas of research and/or industries

Industries

• Associations

Conduct a detailed search of the entire Researcher SourceBook directory

Related Suppliers: Moderators

Click on a category below to see moderators who specialize in the following related industries, markets and audiences

• Associations

Conduct a detailed search of the entire Moderator directory.