Market Research And The Automotive After Market

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Mobile devices were used as the primary data gathering tool in a study that asked mothers to detail the hassles they encounter when transporting their kids. Audio verbatims and digital photographs were among the various forms of documentary evidence submitted by respondents.

Recent Articles

Below are the 2 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Do sexuality and gender impact automotive buyer behavior?

This article discusses the findings of Maritz Research's New Vehicle Customer Study, which focuses on many aspects of automotive buyer behavior, including how gender and sexuality factor into the decision-making process.

Insights from video diaries help Midas in its drive for better customer service

Securing buy-in from influential franchisees was just one of the benefits that Midas researcher Garry Rosenfeldt reaped when he turned to qualitative research to develop a new service model.

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