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Market Research And The Automotive After Market

We've grouped together all the information our site contains on market research with the Automotive Aftermarket Industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 3 articles in our archive related to this topic.

Insights from video diaries help Midas in its drive for better customer service
Securing buy-in from influential franchisees was just one of the benefits that Midas researcher Garry Rosenfeldt reaped when he turned to qualitative research to develop a new service model.
Do sexuality and gender impact automotive buyer behavior?
This article discusses the findings of Maritz Research's New Vehicle Customer Study, which focuses on many aspects of automotive buyer behavior, including how gender and sexuality factor into the decision-making process.
Moms use remote digital ethnography to capture their child-transport troubles
Mobile devices were used as the primary data gathering tool in a study that asked mothers to detail the hassles they encounter when transporting their kids. Audio verbatims and digital photographs were among the various forms of documentary evidence submitted by respondents.

Recent Articles

Below is the recent article on this topic. These articles were published within the last three years and are only available to registered subscribers.

Do sexuality and gender impact automotive buyer behavior?
This article discusses the findings of Maritz Research's New Vehicle Customer Study, which focuses on many aspects of automotive buyer behavior, including how gender and sexuality factor into the decision-making process.

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