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Conducting Market Research With The Beverage Industry

We've grouped together all the information our site contains on market research with the Beverage Industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 62 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Stroh's Hispanic research 'Is Spoken Here'
Beer company Stroh's tested three Spanish-language television ads to tap into the Hispanic marketplace. Telephone surveys were used with Spanish-speaking interviewers to achieve the best results.
Focus groups guide Pevely's brand positioning
Researchers used focus groups to help Pevely Dairy Company discover how to further develop its brand to appeal to consumers. Focus group participants shared their reactions to potential prototypes.
One-on-ones help Finlandia distill a winner
Finlandia used one-on-one interviews in the development of a new product: Arctic Cranberry vodka.
Projective techniques help nightclub concoct nostalgia-filled cocktails for Gen X patrons
Wilhelmina’s, a Philadelphia nightclub, used projective techniques that involve sight, sound, smell and touch to make design decisions that would appeal to younger patrons.
Are consumers receptive to innovative packaging structures?
Product success is directly related to consumer receptivity to products and packaging. This article discusses packaging, including a study of a plastic beer bottle.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

An online community keeps beverage firm Cafédirect close to its customers
Cafédirect’s online community serves as a tangible expression of the coffee and tea maker’s core values and has also demonstrated a healthy ROI.
In Case You Missed It... April 2013
News and notes on marketing and research: Debunking multichannel retailing myths; attractive women in alcohol ads
Eye-tracking helps reconcile the disconnect between shoppers’ words and their actions
Scott Young uses retail case studies to share tactical insights for enhancing in-store-marketing and discusses recommended applications of in-store eye-tracking.
Is your packaging saying the right things to consumers?
The author uses the bottled water industry as an example of how savvy packaging research and design can help set a product apart from the rest.
Think you know segmentation? Think again! A close look at 4 core analyses
This article addresses four different kinds of segmentation analyses - a priori, post hoc, brand and drive - and goes on to offer examples and explain what each accomplishes.

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