Conducting Market Research With The Beverage Industry

We've grouped together all the information our site contains on market research with the Beverage Industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

There are 15 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

In Case You Missed It...May 2008: News and notes on marketing and research: favorite movies; ranking of research suppliers; celebrity wines and spirits
A look at the power of the design, the formula and the brand in taste testing: Using cola taste tests as a framework, the author explores the role and power of brand names and the design of the research process on consumer reactions and perceptions.
Research steers nightclub's respositioning: Horsefeathers nightclub conducted computer-assisted surveys and focus groups with customers and employees, performed a market analysis, and reviewed club operations in its efforts to reposition itself in the marketplace and subsequently increase its popularity with and sales to evening customers.
Data Use: The insidious top-box and its effects on measuring line share: The popular top-box measure has serious flaws because it can mislead marketers with data that may be statistically significant but answers an irrelevant business question. Instead of relying on top-box, the author argues for choice experiments, which more accurately differentiate among similar concepts, more effectively measure cannibalization and make it easier to assess the overall impact of line extensions on a business.
Stroh's Hispanic research "Is Spoken Here": Beer company Stroh's tested three Spanish-language television ads to tap into the Hispanic marketplace. Telephone surveys were used with Spanish-speaking interviewers to achieve the best results.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Data Use: Reconciling Hispanic product evaluation ratings: This article looks at a method for measuring the cultural component imbedded in Hispanic product ratings and how to combine survey data from Hispanics and non-Hispanics.
Using in-depth interviews to examine the impact of advertising: Using analysis of spots from the 2011 Super Bowl, the author explores the benefits – and dangers – of ads that tap respondents’ subconscious reactions.
Why you should be careful with the Net Promoter Score: Customers who are seemingly happy - or are at least not angry - deserve more attention than most companies give them, the authors argue. Despite their apparent satisfaction, these consumers could be poised to sow discontent with your brand.
Using social media research to complement traditional methods: Using a study of coffee drinkers, Annie Pettit outlines how social media-based research can inform and enhance survey research methods rather than replace them.
How research can connect shopper attitudes and behaviors: This article discusses the impact of personal biases, outside influences and shopping influences on a shopper’s purchase decision and how research can minimize the discrepancy between shopper attitudes and shopper behaviors - and improve category purchase.