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How To Conduct Business To Business Market Research

We've grouped together all the information our site contains on Business-To-Business market research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 142 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Questionnaire helps Owens-Corning Fiberglas examine remodelers market
Owens-Corning, a manufacturer of glass fiber materials, initiated a study to find out how the company was fulfilling the needs of remodelers. A questionnaire was sent out to 450 contractors, had high return and increased awareness in the company of an important segment of the marketplace.
Accountemps relies on surveys to keep tabs on personnel
For Accountemps, a temporary-help service, research was needed to improve the productivity of its workers. Vice presidents and personnel management were surveyed to find helpful hints on how to improve productivity.
Tennant fine-tunes its business-to-business research
For many industrial manufacturers, marketing is based on "pushing" customers into buying a product and then moving on to the next likely customer. Tennant, a manufacturer of floor maintenance equipment, refined its marketing techniques to "pull" customers in by meeting needs and expectations. The shift has improved customer satisfaction.
Pitney Bowes personalizes its business-to-business research
Pitney Bowes, a supplier of shipping and mailing equipment, surveys thousands of customers every six months in order to remain competitive in the worldwide marketplace.
The strategic value of business advertising research
The authors draw from a survey of ad research professionals to examine trends in business advertising research, including methods used, benefits received and problems encountered.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Why you should care about what your client’s consumers want
B2B researchers would do well to put a little consumer research-style spin on their work, the author argues. Doing so could help uncover overlooked and undervalued markets and enhance your client relationships in the process.
How to introduce customer experience management into your firm
For B2B firms seeking to differentiate themselves, embracing customer experience management, as outlined here, offers a difficult but potentially rewarding strategy.
A two-prong approach to B2B customer satisfaction research
The author suggests that a best practice for B2B customer satisfaction research should include two parallel systems: ongoing telephone interviews and periodic in-depth surveys.
Evolving professionals, evolving panels: B2B research propels a new era of business insights
B2B research is becoming more demanding and researchers must consider the changing professional landscape and tailor their solutions to gather rich insights. The authors use B2B panels as an example of a traditional technique that can be modified to suit evolving B2B needs.
In Case You Missed It... June 2013
News and notes on marketing and research: B2B marketers rate themselves; consumers fickle about social media monitoring

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