How To Conduct Business To Business Market Research

We've grouped together all the information our site contains on Business-To-Business market research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

There are 96 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Going beyond the numbers: Business-to-business research can often suffer from "death by bar chart." To really generate useful information and analysis, B2B researchers need to generate insights in addition to data, and take the time in reporting on the data to make outcomes and actions clear and understandable to their end clients.
Gaining strategic business advantage through customer value measurement: Market research firms are increasingly adding customer value measurement (CVM) to their list of services. This article discusses CVM, including CVM basics and illustrative anecdotes.
Syndicated study tracks trends in office furniture: Kennedy Research Inc. conducts a quarterly Office Trends study to gain insights and information on the office industry. The firm mails a questionnaire to participants from a panel of key industry experts drawn primarily from top dealers, contractors, general managers, design firms, architects and Fortune 500 companies. The article describes the key questions in the study and highlights how three companies have used the results in their businesses.
10 steps to improve business/industrial research: The most successful product manufacturers are often the best market researchers too. Margaret F. Morich, co-founder of Consumer & Professional Research Inc., outlines 10 suggestions on how to improve B2B research projects.
Applying lessons learned: As the Internet’s influence on business has grown, many business-to-business (B2B) sites have been attempting to apply “lessons learned” from the business-to-consumer (B2C) e-commerce experience. Several recent studies have indicated that this strategy is only partially successful. This article discusses differences in the evaluations of B2B and B2C Web sites.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

An analysis of the past 20 years of client-side research buying: Two decades’ worth of data from the Quirk’s circulation database is examined to discover what shifts have taken place in the research industry - including the advent of online and the latest economic crisis - and to predict where it might be headed.
A look at business-to-business market research in Russia: While business-to-business research is relatively new in Russia, its use is growing along with the size of the Russian economy. The authors detail some of the most-used techniques and offer insights for those considering investigating this vast market.
A marketer's guide to increasing prices: Finally on the upswing of a global economic meltdown, marketers are beginning to consider raising prices to recoup losses and keep up with inflation. The author offers several strategies, tactics and communication plans to increase prices without losing business.
Research conference season tips: What is your body language telling new acquaintances?: Body language is an important part of communication, and researchers should be mindful of the message they're sending. This article provides the basic dos and don'ts of body language when interacting with business associates.
Let your research shine with creative media deliverables: Are drab reporting techniques curtailing your research results? Traditional summaries are often glanced at and then shelved away. By incorporating creative media deliverables - from videos that go viral to research rollout events - the authors suggest ways to produce research results that pop.