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How To Conduct Business To Business Market Research

We've grouped together all the information our site contains on Business-To-Business market research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 134 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Data Use: An indexing approach to brand equity
Following up on an earlier article, the author explores a real-world example of the application of a series of techniques to measure customer satisfaction and its resulting impact on brand equity. The techniques seek to uncover and measure what is truly important to customers, in this case in the biomedical industry, rather than assuming standard attributes to be important.
How to introduce customer experience management into your firm
For B2B firms seeking to differentiate themselves, embracing customer experience management, as outlined here, offers a difficult but potentially rewarding strategy.
Mystery shopping program guides improvement of customer communication for business-to-business firm
After expanding its network of test labs, Stork Materials Technology turned to mystery shopping to make sure the newly-added outlets were maintaining the service levels the company is known for. The shoppers contacted the labs via telephone and e-mail with customer service-related questions and measured each lab's level of responsiveness.
Key measurement programs for a customer satisfaction system in a business-to-business market
Customer satisfaction measurement has been growing in popularity. This article discusses the importance of measuring customer satisfaction using methods that assess satisfaction levels throughout the life cycle and clearly point out which aspects of a business need improvement.
VeriFone conducts wide-ranging international research project to develop new product concept
VeriFone used international quantitative research to assess the viability of a new product.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Customer Experience Management Technology Takes Market Research to the Frontlines
This sponsored white paper from Medallia discusses how customer experience management technology is providing companies a deeper level of customer focus and enabling differentiated customer experiences.
10 tips for creating a great content marketing strategy
From white papers to social media, a survey of business-to-business buyers sheds light on the types of corporate-generated content that drive sales.
Choosing the right team-building exercise for your B2B group
This article suggests various team-building exercises to improve B2B respondent engagement.
Overcoming the obstacles to effective B2B panel research
Pete Cape offers thoughts on the differences between consumer and B2B research and looks at some of the issues involved in researching B2B respondents online.
Quality vs. quantity: A process for identifying the best of the best B2B respondents for new product research
This article outlines a B2B concept testing project that StandPoint conducted with Kimberly-Clark that included a co-creation exercise between the product development team and end users.

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