How To Conduct Business To Business Market Research

We've grouped together all the information our site contains on Business-To-Business market research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

There are 127 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Leaping the barriers of time and distance: VeriFone used international quantitative research to assess the viability of a new product.
Focus groups without walls - or borders: With the click of a button, international communication - international research - is a reality. This article discusses conducting focus groups online, including key considerations.
Data Use: Uncovering customer loyalty drivers using structural equation modeling: In an effort to continually improve a company’s product or service offerings while growing a consistent customer base, marketers wisely strive to maximize loyalty and customer satisfaction by deploying loyalty and satisfaction research. This article discusses structural equation modeling as the best tool for gaining a clear understanding of the relationship between satisfaction and brand loyalty.
Reports assess effectiveness of business publication advertising: Cahners Research surveyed recipients of Cahners Advertising Research Reports (CARR) to analyze the effectiveness of business publication advertising. It analyzed the data to determine how various advertising strategies affected the “Remember Seeing” scores. Such strategies included using various sized ads or cover placement, using inserts, offering coupons and including or excluding price.
Managing the impact of personnel on international research projects: How to manage the effects of personnel changes and other research company-based factors on an international research project.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Customer Experience Management Technology Takes Market Research to the Frontlines: This sponsored white paper from Medallia discusses how customer experience management technology is providing companies a deeper level of customer focus and enabling differentiated customer experiences.
A two-prong approach to B2B customer satisfaction research: The author suggests that a best practice for B2B customer satisfaction research should include two parallel systems: ongoing telephone interviews and periodic in-depth surveys.
Evolving professionals, evolving panels: B2B research propels a new era of business insights: B2B research is becoming more demanding and researchers must consider the changing professional landscape and tailor their solutions to gather rich insights. The authors use B2B panels as an example of a traditional technique that can be modified to suit evolving B2B needs.
How to introduce customer experience management into your firm: For B2B firms seeking to differentiate themselves, embracing customer experience management, as outlined here, offers a difficult but potentially rewarding strategy.
Why you should care about what your client’s consumers want: B2B researchers would do well to put a little consumer research-style spin on their work, the author argues. Doing so could help uncover overlooked and undervalued markets and enhance your client relationships in the process.