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How To Conduct Business To Business Market Research

We've grouped together all the information our site contains on Business-To-Business market research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 139 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Questionnaire helps Owens-Corning Fiberglas examine remodelers market
Owens-Corning, a manufacturer of glass fiber materials, initiated a study to find out how the company was fulfilling the needs of remodelers. A questionnaire was sent out to 450 contractors, had high return and increased awareness in the company of an important segment of the marketplace.
Accountemps relies on surveys to keep tabs on personnel
For Accountemps, a temporary-help service, research was needed to improve the productivity of its workers. Vice presidents and personnel management were surveyed to find helpful hints on how to improve productivity.
Tennant fine-tunes its business-to-business research
For many industrial manufacturers, marketing is based on "pushing" customers into buying a product and then moving on to the next likely customer. Tennant, a manufacturer of floor maintenance equipment, refined its marketing techniques to "pull" customers in by meeting needs and expectations. The shift has improved customer satisfaction.
Pitney Bowes personalizes its business-to-business research
Pitney Bowes, a supplier of shipping and mailing equipment, surveys thousands of customers every six months in order to remain competitive in the worldwide marketplace.
The strategic value of business advertising research
The authors draw from a survey of ad research professionals to examine trends in business advertising research, including methods used, benefits received and problems encountered.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Customer Experience Management Technology Takes Market Research to the Frontlines
This sponsored white paper from Medallia discusses how customer experience management technology is providing companies a deeper level of customer focus and enabling differentiated customer experiences.
Analyzing a B2B magazine’s ad inquiries and their relationship to qualified prospects
How the Web has affected lead generation for Buildings magazine and other B2B publications.
Anatomy of a research project gone wrong
How an overzealous vendor and an inexperienced client combined to derail a business-to-business research study.
Getting started with B2B social media marketing
This article addresses seven questions B2B companies should consider when branching out into social media marketing.
How well-intentioned companies are failing their CEM process
Excellent CEM measurement must consider input, process and output metrics that address the customer's journey as a whole and deliver on all factors influencing loyalty and repurchase (personalization, time and effort, resolution, expectations, integrity and empathy).

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