Skip to: Main Content / Navigation

  • Facebook
  • Twitter
  • LinkedIn
  • Add This

How To Conduct Business To Business Market Research

We've grouped together all the information our site contains on Business-To-Business market research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 134 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Is e-mail the 'guerrilla app' for business-to-business research
E-mail is thought to be a “killer app” because it is cool, easy, cheap, fast and effective. This article discusses e-mail as a “guerilla app,” addressing its pitfalls.
Overcoming the obstacles to effective B2B panel research
Pete Cape offers thoughts on the differences between consumer and B2B research and looks at some of the issues involved in researching B2B respondents online.
VeriFone conducts wide-ranging international research project to develop new product concept
VeriFone used international quantitative research to assess the viability of a new product.
Providing incentives in the Internet Age
The advent of online research has brought increasing debate about appropriate incentive strategies and amounts for research participants. In addition, use of the medium in research has resulted in over-researched populations, which makes recruiting difficult. This article discusses online respondent incentives, sketching out a typology of incentives that work well in gaining the highest level of participation.
A maker of work scheduling software uses a telephone survey to meet varied information needs
TCS Management Group conducted a telephone survey with current customers of its TeleCenter System, which helps companies optimize work schedules. The study’s main objectives were to update its customer database, measure the level of satisfaction among software users and their managers, and determine the likelihood of attendance at the upcoming Users Forum.

See more articles on this topic

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Customer Experience Management Technology Takes Market Research to the Frontlines
This sponsored white paper from Medallia discusses how customer experience management technology is providing companies a deeper level of customer focus and enabling differentiated customer experiences.
10 tips for creating a great content marketing strategy
From white papers to social media, a survey of business-to-business buyers sheds light on the types of corporate-generated content that drive sales.
Choosing the right team-building exercise for your B2B group
This article suggests various team-building exercises to improve B2B respondent engagement.
Overcoming the obstacles to effective B2B panel research
Pete Cape offers thoughts on the differences between consumer and B2B research and looks at some of the issues involved in researching B2B respondents online.
Quality vs. quantity: A process for identifying the best of the best B2B respondents for new product research
This article outlines a B2B concept testing project that StandPoint conducted with Kimberly-Clark that included a co-creation exercise between the product development team and end users.

See more articles on this topic

Related Suppliers: Research Companies from the SourceBook

Click on a category below to see firms that specialize in the following areas of research and/or industries

Industries

Conduct a detailed search of the entire Researcher SourceBook directory

Related Suppliers: Telephone

Click on a category below to see facilities with the following number of interviewing stations

--Less than 25 stations
--25+ stations
--50+ stations
--100+ stations
--200+ stations

Conduct a detailed search of the entire Telephone Interviewing directory.

Related Suppliers: Moderators

Click on a category below to see moderators who specialize in the following related industries, markets and audiences

Conduct a detailed search of the entire Moderator directory.