Conducting Market Research With The Cable Television Industry

Related Articles

There are 8 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Are we getting ahead of ourselves?

Turner Entertainment Group developed Digital Dashboard, an Internet-based diagnostic product to help managers of Turner Web sites track performance issues related to the Web sites. The company learned the endeavor was more problematic than helpful.

Showtime uses hybrid approach to take the pulse of Nurse Jackie viewers

Quantitative research and online one-on-ones helped Showtime learn how fervent fans of its Nurse Jackie series feel about the show and how their lifestyles dictate how and when they watch it.

GSN finds strength in numbers for two popular shows

Findings from online research helped convince GSN that pairing two of its family-oriented shows could benefit both programs.

On the front line of online

The article summarizes how three companies - Informix, Bay Networks and Nickelodeon - have used online surveys to conduct research about their customers. Survey tools included SurveyBuilder.com and AOL's Opinion Place. Integrating graphics into the surveys is cited as a particularly helpful activity.

Improving reception

With increasing competition, cable companies must be more proactive and dynamic to be successful. Customer loyalty is key to success. This article discusses how cable companies must act regarding customer loyalty. In addition to noting the information cable companies need to obtain, this article provides a case study that shows how one cable system used an innovative application of conjoint analysis in its research.

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Recent Articles

Below are the 3 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

GSN finds strength in numbers for two popular shows

Findings from online research helped convince GSN that pairing two of its family-oriented shows could benefit both programs.

Research helps Discovery Channel chart a course for the future

Discovery Channel commissioned a three-phase hybrid research project to understand how TV fulfills unmet needs.

Showtime uses hybrid approach to take the pulse of Nurse Jackie viewers

Quantitative research and online one-on-ones helped Showtime learn how fervent fans of its Nurse Jackie series feel about the show and how their lifestyles dictate how and when they watch it.

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