Candy and Confectionery Industry Market Research Resources

We've grouped together all the information our site contains on market research with the Candy and Confectionery Industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

There are 8 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Drawing more useful insights from social media data: Using a study of chocolate brands, the author explores the ways consumer comments on social media can complement marketing and advertising programs.
Trade Talk: We love our desserts: An overview of America's Sweet Tooth, a study of snacking habits.
Trade Talk: Syndicated study looks at healthy eating habits: One study takes a comprehensive look at the behavior of people who say they eat healthy, showing that while indulgences still exist, healthy eating is still a major part of American culture.
Firms are going multi-platform to get their messages out to multicultural youth: Using examples from brands like Hot Pockets, McDonald’s and Dr. Pepper, the author shows how some marketers are seizing on Web- and mobile-based methods to target Hispanic and African-American youths.
Tips on conducting research in Russia: Online research is viable in Russia but certain factors, such as uneven online adoption rates and differing technological capabilities among respondents, mean that each project must be carefully planned to ensure useful results.

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Recent Articles

Below are the 3 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Drawing more useful insights from social media data: Using a study of chocolate brands, the author explores the ways consumer comments on social media can complement marketing and advertising programs.
Firms are going multi-platform to get their messages out to multicultural youth: Using examples from brands like Hot Pockets, McDonald’s and Dr. Pepper, the author shows how some marketers are seizing on Web- and mobile-based methods to target Hispanic and African-American youths.
Americans put trust in time-honored brands ... and Google?: Harris Interactive's 2010 EquiTrend study indicates that consumers most trust brands that have stood the test of time and provided comfort in earlier years. In a poor economic climate, volatile and new brands struggle to keep up with the likes of Hershey's, Heinz and Hallmark.