Candy and Confectionery Industry Market Research Resources

We've grouped together all the information our site contains on market research with the Candy and Confectionery Industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

There is one article in our archive related to this topic.

Tips on conducting research in Russia: Online research is viable in Russia but certain factors, such as uneven online adoption rates and differing technological capabilities among respondents, mean that each project must be carefully planned to ensure useful results.

Recent Articles

Below are the 4 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Firms are going multi-platform to get their messages out to multicultural youth: Using examples from brands like Hot Pockets, McDonald’s and Dr. Pepper, the author shows how some marketers are seizing on Web- and mobile-based methods to target Hispanic and African-American youths.
Americans put trust in time-honored brands ... and Google?: Harris Interactive's 2010 EquiTrend study indicates that consumers most trust brands that have stood the test of time and provided comfort in earlier years. In a poor economic climate, volatile and new brands struggle to keep up with the likes of Hershey's, Heinz and Hallmark.
Halloween no treat for private-label confectioners
Bad economy can't cheapen love