Market Research Resources For The Cereal Industry

We've grouped together all the information our site contains on market research with the Cereal Industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

There are 3 articles in our archive related to this topic.

Data Use: Are global scales as easy as 1-2-3 or A-B-C?: Survey Sampling’s Kristin Cavallaro reports on findings from a seven-country study that tested two versions of a five-point Likert scale - one verbal, one numerical - to examine country- or culture-specific differences.
Americans put trust in time-honored brands ... and Google?: Harris Interactive's 2010 EquiTrend study indicates that consumers most trust brands that have stood the test of time and provided comfort in earlier years. In a poor economic climate, volatile and new brands struggle to keep up with the likes of Hershey's, Heinz and Hallmark.
In Case You Missed It... August 2009: News and notes on marketing and research: Grape Nuts' quest to stay relevant; methods for coping with the recession; chatter tool harnesses WOM buzz

Recent Articles

Below are the 2 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Data Use: Are global scales as easy as 1-2-3 or A-B-C?: Survey Sampling’s Kristin Cavallaro reports on findings from a seven-country study that tested two versions of a five-point Likert scale - one verbal, one numerical - to examine country- or culture-specific differences.
Americans put trust in time-honored brands ... and Google?: Harris Interactive's 2010 EquiTrend study indicates that consumers most trust brands that have stood the test of time and provided comfort in earlier years. In a poor economic climate, volatile and new brands struggle to keep up with the likes of Hershey's, Heinz and Hallmark.