Learn About Conducting Market Research With Children

We've grouped together all the information our site contains on market research with Children to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

There are 60 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Using creative packaging to encourage kid-brand engagement: Creative packaging is the first step to fostering brand engagement among kids. Interactive packaging that gives kids a call to action can bring a positive brand experience to the highly-connected lives of today's youth. See what Neopets and Lego are doing right.
My cell phone, my life: A week-long online study, in which respondents used blogs to record their phone usage and related experiences, helped the Consumer Electronics Association see how important cell phones are to pre-teen and teenaged kids.
In their element: Teenagers are very comfortable in the online space, making Web-based methods a natural option for conducting research with teens. The author explores some of his firm’s experiences with online qualitative and discusses the kinds of insights they produced.
Ignore mom when doing children research: When conducting interviews with children, Karen Forcade, president of the Youth Research division at Consumer Sciences Inc., (CSI) Brookfield Center, Conn. insists that the best interviews are the ones without parents. Inviting parents into interviews will influence the children, making the interview less effective.
Understanding kid and tween brand affinity: Rather than being me-focused and anxious to grow up, most kids and tweens are interested in brands meant for them that bring families together, according to research by the author’s firm. This article provides eight key drivers in creating a brand that will win with kids/tweens and their parents.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

In Case You Missed It... February 2013: News and notes on marketing and research: Chuck E. Cheese's new mascot; time-shifted TV viewing trends
A marketer's guide to proposed COPPA changes: Online privacy expert Ray Everett explains the Federal Trade Commission's proposed changes to its Children's Online Privacy Protection Act and offers advice on what marketers trying to reach children online should know and how they can prepare.
In Case You Missed It... July 2012: News and notes on marketing and research: The allure of guilty pleasures; the Pluralist Generation
Family research: Keep on trying 'til you reach the highest (common) ground: This article discusses the modern American family dynamic that elevates children's opinions, requiring researchers to rethink the established methodologies for evaluating family consumption and consider the family as a unit.
Watch out Apple: Nintendo Wii rates highest among America's youth: According to data from Harris Interactive, Apple-branded products dominate the personal-device arena among America's youth but Nintendo Wii rates highest overall in brand equity.