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Learn About Conducting Market Research With Children

We've grouped together all the information our site contains on market research with Children to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 63 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Consumer Electronics Association uses online qualitative to get the 411 on kids and their phones
A week-long online study, in which respondents used blogs to record their phone usage and related experiences, helped the Consumer Electronics Association see how important cell phones are to pre-teen and teenaged kids.
Research lays foundation for hospital’s non-traditional ad campaign
Akron Children’s Hospital used telephone research and focus groups to determine the most effective messages to communicate in a new ad campaign. The hospital’s clinical excellence in high-acuity service areas was chosen as one of the attributes to promote.
In Case You Missed It... February 2013
News and notes on marketing and research: Chuck E. Cheese's new mascot; time-shifted TV viewing trends
KidsCom enlists its audience’s help in shaping site avatars
The KidsCom.com edutainment Web site used online research with a panel of kids to help refine a series of characters who inhabit the site. The characters’ personalities and traits were examined and rated.
Tips on marketing to tweens
Caught in between being true kids and more grown-up teens, tweens are a difficult and fickle group for marketers to reach. However, with the right strategies, including allowing tweens to get involved with personalizing products, marketers can create loyal, enthusiastic brand ambassadors and capitalize on the power of tween-generated word of mouth.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

12 strategies for keeping your Gen Z community engaged
The CMO of FashionPlaytes on the right – and wrong – ways to approach, interact with and learn from the pre-Millennial generation.
5 lessons learned from running a multigenerational panel
A research-on-research look at what happens when you create and manage a community of Millennial, Gen X and Boomer participants.
Tips for conducting qualitative research with post-Millennials
Dubbed Gen-I, the offspring of late-period Baby Boomers and Gen Xers are unique unto themselves. The author draws on her qualitative background to provide insight into how traditional research can be adapted to succeed with today's youth and offers several examples of exercises that work.
In Case You Missed It... February 2013
News and notes on marketing and research: Chuck E. Cheese's new mascot; time-shifted TV viewing trends
A marketer's guide to proposed COPPA changes
Online privacy expert Ray Everett explains the Federal Trade Commission's proposed changes to its Children's Online Privacy Protection Act and offers advice on what marketers trying to reach children online should know and how they can prepare.

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