Learn About Conducting Market Research With Children

We've grouped together all the information our site contains on market research with Children to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

There are 60 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Enhancing market research with kids: Market research with kids isn’t the same as market research with adults: you can’t simply make the adult questions smaller. This article offers tips for conducting research with kids, including dealing with shyness, cognitive development considerations, working with different age groups and sexes, using video, rating and ranking, and interviewing parents.
From second grade forward: Along with guidelines for conducting focus groups with children, the author includes a chart showing the opportunities and obstacles kids present for researchers as they grow older.
Qualitatively Speaking: Cross-cultural insights enrich the researcher as much as the research: Qualitative projects in disparate cultures can often inform unrelated projects, the author explains, by bringing contrasts into sharp relief and enhancing a researcher’s global awareness.
In Case You Missed It... May 2009: News and notes on marketing and research: Burger King upgrades broiler and menu; online couponing increases; tween girl myths debunked
Your brand can become their brand: Caught in between being true kids and more grown-up teens, tweens are a difficult and fickle group for marketers to reach. However, with the right strategies, including allowing tweens to get involved with personalizing products, marketers can create loyal, enthusiastic brand ambassadors and capitalize on the power of tween-generated word of mouth.

See more articles on this topic

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

In Case You Missed It... February 2013: News and notes on marketing and research: Chuck E. Cheese's new mascot; time-shifted TV viewing trends
A marketer's guide to proposed COPPA changes: Online privacy expert Ray Everett explains the Federal Trade Commission's proposed changes to its Children's Online Privacy Protection Act and offers advice on what marketers trying to reach children online should know and how they can prepare.
In Case You Missed It... July 2012: News and notes on marketing and research: The allure of guilty pleasures; the Pluralist Generation
Family research: Keep on trying 'til you reach the highest (common) ground: This article discusses the modern American family dynamic that elevates children's opinions, requiring researchers to rethink the established methodologies for evaluating family consumption and consider the family as a unit.
Watch out Apple: Nintendo Wii rates highest among America's youth: According to data from Harris Interactive, Apple-branded products dominate the personal-device arena among America's youth but Nintendo Wii rates highest overall in brand equity.