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Learn About Conducting Market Research With Children

We've grouped together all the information our site contains on market research with Children to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 31 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Children's qualitative research past and present
The children's market has developed rapidly. This article discusses qualitative research considerations when working with children.
More than Doom & gloom
The Internet poses exciting new research possibilities. Chilton Research Services used an online panel of 11-to-18-year-olds to collect data on the general area of technology and media as well as computer games and on-line gaming.
Conducting qualitative research with children
Children are able to give honest and open answers for market research, but child research can be a serious and sometimes difficult task. The author provides some aspects to think about when conducting child research.
Ignore mom when doing children research
When conducting interviews with children, Karen Forcade, president of the Youth Research division at Consumer Sciences Inc., (CSI) Brookfield Center, Conn. insists that the best interviews are the ones without parents. Inviting parents into interviews will influence the children, making the interview less effective.
Lighting a different path
Coleman used a variety of qualitative research techniques to find new areas of business and revenue.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Watch out Apple: Nintendo Wii rates highest among America's youth
According to data from Harris Interactive, Apple-branded products dominate the personal-device arena among America's youth but Nintendo Wii rates highest overall in brand equity.
In Case You Missed It... October 2011
News and notes on marketing and research: QSR food truck; hormones; kids and technology
Families in no rush for back-to-school shopping
Trade Talk: A handful of tech-driven market research nuggets
Quirk's Editor Joseph Rydholm recaps his time at the IIR's Technology Driven Market Research Event.
Is the 'modern' family the model family for quality time?
Respondents with children in the household who are not married but living with a partner report the highest number of hours spent with family each week (31.5 hours), according to data from Chicago research company Mintel.

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