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Learn About Conducting Market Research With Children

We've grouped together all the information our site contains on market research with Children to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 65 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Toys prove a sweet spot in a sour economy
Research uncovers new markets, new directions for Coleman
Coleman used a variety of qualitative research techniques to find new areas of business and revenue.
Using the Hallmark moment to illuminate the significance of the grandparent-grandchild relationship
Marketing to a mature audience in the 21st century requires a unique understanding of how to pull at grandparents' heartstrings. The key to success with grandparents is creating modern Hallmark moments that illuminate the significance of the grandparent-grandchild relationship - and realizing that today's grandparents aren't your typical old folks.
Toy retailers must strike a balance between parents on a mission and the 'nag factor'
Research shows that toy buyers in 2010 are not to be trifled with, as the majority know what toy they are going to purchase and where - rarely leaving the store with a substitute. Impulse purchases driven by persistent children, however, still have a place.
In Case You Missed It... May 2009
News and notes on marketing and research: Burger King upgrades broiler and menu; online couponing increases; tween girl myths debunked

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Queue Bits
Marketing research and insights news and information. This issue's keywords: ad revenue, tablets, digital advertising, tween digital behavior, Web traffic
In Case You Missed It... December 2014
News and notes on marketing and research: tween accessories; user search engine click patterns
12 strategies for keeping your Gen Z community engaged
The CMO of FashionPlaytes on the right – and wrong – ways to approach, interact with and learn from the pre-Millennial generation.
5 lessons learned from running a multigenerational panel
A research-on-research look at what happens when you create and manage a community of Millennial, Gen X and Boomer participants.
Tips for conducting qualitative research with post-Millennials
Dubbed Gen-I, the offspring of late-period Baby Boomers and Gen Xers are unique unto themselves. The author draws on her qualitative background to provide insight into how traditional research can be adapted to succeed with today's youth and offers several examples of exercises that work.

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