Skip to: Main Content / Navigation

  • Facebook
  • Twitter
  • LinkedIn
  • Add This

Learn About Conducting Market Research With Children

We've grouped together all the information our site contains on market research with Children to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 63 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

In Case You Missed It... February 2013
News and notes on marketing and research: Chuck E. Cheese's new mascot; time-shifted TV viewing trends
In Case You Missed It... July 2012
News and notes on marketing and research: The allure of guilty pleasures; the Pluralist Generation
Research helps Boy Scouts of America communicate an active, adventurous image
Boy Scouts of America used focus groups with former Cub Scouts and their mothers, along with ongoing tracking research, in the development of a marketing campaign that would increase awareness that Boy Scouting is an activity-oriented program that differs in many respects from Cub Scouting.
Getting kids to notice your brand
Companies wishing to attract the attention of tween consumers must throw out their ideas of conventional marketing and embrace a new, 24/7 approach. Based on research with tweens across the world, the author explores some successful tween-aimed marketing programs and offers advice on how marketers can create their own buzz with this important audience.
Focus groups with kids . . imagine
Qualitative research with children is quite different from that with adults. This article discusses five techniques for working with children in focus groups.

See more articles on this topic

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

12 strategies for keeping your Gen Z community engaged
The CMO of FashionPlaytes on the right – and wrong – ways to approach, interact with and learn from the pre-Millennial generation.
5 lessons learned from running a multigenerational panel
A research-on-research look at what happens when you create and manage a community of Millennial, Gen X and Boomer participants.
Tips for conducting qualitative research with post-Millennials
Dubbed Gen-I, the offspring of late-period Baby Boomers and Gen Xers are unique unto themselves. The author draws on her qualitative background to provide insight into how traditional research can be adapted to succeed with today's youth and offers several examples of exercises that work.
In Case You Missed It... February 2013
News and notes on marketing and research: Chuck E. Cheese's new mascot; time-shifted TV viewing trends
A marketer's guide to proposed COPPA changes
Online privacy expert Ray Everett explains the Federal Trade Commission's proposed changes to its Children's Online Privacy Protection Act and offers advice on what marketers trying to reach children online should know and how they can prepare.

See more articles on this topic

Related Suppliers: Research Companies from the SourceBook

Click on a category below to see firms that specialize in the following areas of research and/or industries

Industries

Conduct a detailed search of the entire Researcher SourceBook directory

Related Suppliers: Telephone

Click on a category below to see facilities with the following number of interviewing stations

--Less than 25 stations
--25+ stations
--50+ stations
--100+ stations
--200+ stations

Conduct a detailed search of the entire Telephone Interviewing directory.

Related Suppliers: Moderators

Click on a category below to see moderators who specialize in the following related industries, markets and audiences

Conduct a detailed search of the entire Moderator directory.

Related Suppliers: Research Panels

Click on a category below to see firms offering research panels focusing on the related industry or audience.

Industries

Conduct a detailed search of the entire Panel directory.