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Learn About Conducting Market Research With Children

We've grouped together all the information our site contains on market research with Children to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 65 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Ignore mom when doing children research
When conducting interviews with children, Karen Forcade, president of the Youth Research division at Consumer Sciences Inc., (CSI) Brookfield Center, Conn. insists that the best interviews are the ones without parents. Inviting parents into interviews will influence the children, making the interview less effective.
Child-adult qualitative designs yield richest data
The study of children as consumers is a complicated but valuable task. Child-centric product design tests and other qualitative research can yield rich data, but Diane Fraley of D.S. Fraley & Associates in Chicago knows that expertise is needed.
Conducting qualitative research with children
Children are able to give honest and open answers for market research, but child research can be a serious and sometimes difficult task. The author provides some aspects to think about when conducting child research.
Enhancing market research with kids
Market research with kids isn’t the same as market research with adults: you can’t simply make the adult questions smaller. This article offers tips for conducting research with kids, including dealing with shyness, cognitive development considerations, working with different age groups and sexes, using video, rating and ranking, and interviewing parents.
Children's qualitative research past and present
The children's market has developed rapidly. This article discusses qualitative research considerations when working with children.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Family research: Keep on trying 'til you reach the highest (common) ground
This article discusses the modern American family dynamic that elevates children's opinions, requiring researchers to rethink the established methodologies for evaluating family consumption and consider the family as a unit.
In Case You Missed It... July 2012
News and notes on marketing and research: The allure of guilty pleasures; the Pluralist Generation
A marketer's guide to proposed COPPA changes
Online privacy expert Ray Everett explains the Federal Trade Commission's proposed changes to its Children's Online Privacy Protection Act and offers advice on what marketers trying to reach children online should know and how they can prepare.
In Case You Missed It... February 2013
News and notes on marketing and research: Chuck E. Cheese's new mascot; time-shifted TV viewing trends
Tips for conducting qualitative research with post-Millennials
Dubbed Gen-I, the offspring of late-period Baby Boomers and Gen Xers are unique unto themselves. The author draws on her qualitative background to provide insight into how traditional research can be adapted to succeed with today's youth and offers several examples of exercises that work.

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