Skip to: Main Content / Navigation

  • Facebook
  • Twitter
  • LinkedIn
  • Add This

Learn About Conducting Market Research With College Students

We've grouped together all the information our site contains on market research with College Students to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 7 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Surveying collegiate Net surfers -- Web methodology or mythology
Though data collection via the Internet has been growing in popularity, no one seems completely sure what to make of data gathered using this medium. The most heated debate regards validity. Brigham Young University used a split-method survey of on-campus residents to test the impacts of two different methods of data collection on self-selection and sampling bias: one electronic, one paper.
Penn State University conducts multi-level research to launch its online campus
Penn State University applied a wide range of research methods to determine the potential of its online learning program, the World Campus. The researchers used interviews, electronic questionnaires and e-mail surveys. Participants included associations, business leaders, students currently in or inquiring about its independent learning program, faculty and professionals in a variety of fields.
In Case You Missed It... May 2011
News and notes on marketing and research: word-of-mouth; texting in class
Trade Talk: Syndicated study finds college market viable
College students are often mistakenly seen as having less buying power and influence than adults. This article discusses the findings of CollegeTrack’s research with students on 30 college campuses across the United States, including misconceptions about this buying segment and advertising during Spring Break.
For maximum response rates in online surveys, keep respondents in mind
SAT sponsor the College Board used both paper and online surveys to conduct research with 3,200 admissions officers and gather information on trends in college admissions.

See more articles on this topic

Recent Articles

Below are the 2 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Families in no rush for back-to-school shopping
In Case You Missed It... May 2011
News and notes on marketing and research: word-of-mouth; texting in class

Related Events

The Quirk"s Event
February 23-24, 2015
The Quirk’s Event is a two-day experience that flips the traditional conference model and centers around the exhibit hall. In Brooklyn, February 23-24.

Related Suppliers: Research Companies from the SourceBook

Click on a category below to see firms that specialize in the following areas of research and/or industries

Industries

Conduct a detailed search of the entire Researcher SourceBook directory

Related Suppliers: Telephone

Click on a category below to see facilities with the following number of interviewing stations

--Less than 25 stations
--25+ stations
--50+ stations
--100+ stations
--200+ stations

Conduct a detailed search of the entire Telephone Interviewing directory.

Related Suppliers: Moderators

Click on a category below to see moderators who specialize in the following related industries, markets and audiences

Conduct a detailed search of the entire Moderator directory.

Related Suppliers: Research Panels

Click on a category below to see firms offering research panels focusing on the related industry or audience.

Industries

Conduct a detailed search of the entire Panel directory.