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Learn About Conducting Market Research With College Students

We've grouped together all the information our site contains on market research with College Students to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 7 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

In Case You Missed It... May 2011
News and notes on marketing and research: word-of-mouth; texting in class
Trade Talk: Syndicated study finds college market viable
College students are often mistakenly seen as having less buying power and influence than adults. This article discusses the findings of CollegeTrack’s research with students on 30 college campuses across the United States, including misconceptions about this buying segment and advertising during Spring Break.
For maximum response rates in online surveys, keep respondents in mind
SAT sponsor the College Board used both paper and online surveys to conduct research with 3,200 admissions officers and gather information on trends in college admissions.
Generation Y offers huge market for automakers
A great opportunity exists for automakers to target Generation Y. This article presents a study of Generation Y by Synovate Motoresearch, Inc.
Surveying collegiate Net surfers -- Web methodology or mythology
Though data collection via the Internet has been growing in popularity, no one seems completely sure what to make of data gathered using this medium. The most heated debate regards validity. Brigham Young University used a split-method survey of on-campus residents to test the impacts of two different methods of data collection on self-selection and sampling bias: one electronic, one paper.

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Recent Articles

Below are the 2 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Families in no rush for back-to-school shopping
In Case You Missed It... May 2011
News and notes on marketing and research: word-of-mouth; texting in class

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