Using Market Research With The Communications Industry

We've grouped together all the information our site contains on market research with the Communications Industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

There is one article in our archive related to this topic.

Getting their level best: While service level agreements (SLA) aren’t available to small-scale users, they are common in the business world. This article discusses a recent Web-based survey on SLAs conducted with 3,000 IT professionals.

Recent Articles

Below are the 2 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

In Case You Missed It... August 2011: News and notes on marketing and research: Americans working more; women hide purchases; digital screen personalities
Ad agency uses Web-based qualitative with teens to help develop public-service campaign: The authors used online qualitative research to test several facets of a proposed public-service campaign aimed at getting teens to stop using the phrase “That’s so gay.” Respondents created and posted photo-journals, evaluated potential celebrity spokespeople, reacted to ad concepts and offered insights on how to motivate teens without coming across as preachy.