Conducting Market Research In The Computer Hardware Industry

We've grouped together all the information our site contains on market research with the Computer Hardware Industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

There are 5 articles in our archive related to this topic.

A survey of scanner data users finds problems with data analysis, assimilation: Temple, Barker & Sloane, Inc. interviewed research management personnel in 51 U.S. consumer products firms to gain an understanding of how firms use scanner tools and data and their expectations of and satisfaction with scanner data. This article provides information discovered in that research.
Trade Talk: Cheap PCs part 2: falling prices, rising expectations: An overview of the current and future state of the PC industry.
All chatter's not good chatter - tips for monitoring negative online media: Awareness of what media, investors, customers and competitors are saying about your brand online is critical in a new media age. Consistent media monitoring gives insight into how your organization, product, service and competition are performing and perceived by the public.
Satisfaction by design: Synopsys used one-on-one telephone interviews with integrated chip designers and managers in the United States, Germany and Japan to obtain feedback from customers worldwide.
Research goes organic - could crowdsourcing work for you?: Crowdsourcing has the potential to stir up market research by allowing customers to communicate exactly what they want companies to provide and create. With a more democratic approach to research that leaves no average Joe behind, crowdsourcing could reshape customer feedback.

Recent Articles

Below are the 2 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

All chatter's not good chatter - tips for monitoring negative online media: Awareness of what media, investors, customers and competitors are saying about your brand online is critical in a new media age. Consistent media monitoring gives insight into how your organization, product, service and competition are performing and perceived by the public.
Research goes organic - could crowdsourcing work for you?: Crowdsourcing has the potential to stir up market research by allowing customers to communicate exactly what they want companies to provide and create. With a more democratic approach to research that leaves no average Joe behind, crowdsourcing could reshape customer feedback.