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Using Market Research With The Computer Industry

We've grouped together all the information our site contains on market research with the Computer Industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 26 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

User interface testing becomes accessible and cost-effective
User interface research and usability technology are useful tools for understanding how customers will respond to new software versions, but these methods can be quite expensive. This article discusses user interface testing and its less-expensive portable version.
How Dell used telepresence to foster global conversation without traveling the globe
A Dell researcher weighs in on the benefits and drawbacks of conducting global research using telepresence technology among a hard-to-reach audience.
Trade Talk: Employee surveys key to attitudes
Representatives from Hyatt Hotels Corp. and Hewlett-Packard discuss the benefits of conducting research among employees.
Polaroid uses software package to enter new market
Polaroid Corp. used A-Cross, a cross-tabulation software, to prepare of its entry into the 35mm consumer film market. The software processed data from survey sampling of hundreds of consumers across the United States.
Is computer-aided interviewing for you?
While many research companies are now using computer-aided interviewing, many buyers are not taking advantage of the service. This article explores computer-aided interviewing, including why buyers neither request nor desire to take advantage of this technology.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Trade Talk: The world loves its screen time
Drawing on his own experiences and a report from Millward Brown, Quirk's Editor Joseph Rydholm explores how consumers around the world are consuming content.
All chatter's not good chatter - tips for monitoring negative online media
Awareness of what media, investors, customers and competitors are saying about your brand online is critical in a new media age. Consistent media monitoring gives insight into how your organization, product, service and competition are performing and perceived by the public.
Watch out Apple: Nintendo Wii rates highest among America's youth
According to data from Harris Interactive, Apple-branded products dominate the personal-device arena among America's youth but Nintendo Wii rates highest overall in brand equity.
In Case You Missed It... August 2011
News and notes on marketing and research: Americans working more; women hide purchases; digital screen personalities
How Dell used telepresence to foster global conversation without traveling the globe
A Dell researcher weighs in on the benefits and drawbacks of conducting global research using telepresence technology among a hard-to-reach audience.

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