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Using Market Research With The Computer Industry

We've grouped together all the information our site contains on market research with the Computer Industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 29 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Research goes organic - could crowdsourcing work for you?
Crowdsourcing has the potential to stir up market research by allowing customers to communicate exactly what they want companies to provide and create. With a more democratic approach to research that leaves no average Joe behind, crowdsourcing could reshape customer feedback.
Trade Talk: Cheap PCs part 2: falling prices, rising expectations
An overview of the current and future state of the PC industry.
Implementation planning: the key to maximizing computer system success
Following computer and software advice does not ensure success. Installation is an important consideration that is often overlooked. This article discusses how to maximize computer system success, including defining what life will be like with the system installed, the development of an implementation plan, selecting a champion and celebrating success.
Promotion pre-testing keeps Polident competitive
Block Drug, Co. used two-phase pre-testing procedure to maximize the impact of Polident’s in-store campaigns, including one-on-one mall interviews and a mail survey.
Data Use: Integrating your marketing research software
The author walks readers through the process of using computer software to analyze, report and manage research data.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Is wearable tech set to revolutionize health care market research?
The author discusses the possible impact wearable tech will have on health care market research.
The A-B-4Cs of winning advertising
James Forr examined 113 iconic or award-winning ad campaigns and developed a model for marketers to draw upon to craft their own memorable efforts.
From smartphone to phablet, the online consumption surge is here
The author discusses why brands should pay attention to the changing viewing habits of content-hungry consumers.
Trade Talk: The world loves its screen time
Drawing on his own experiences and a report from Millward Brown, Quirk's Editor Joseph Rydholm explores how consumers around the world are consuming content.
All chatter's not good chatter - tips for monitoring negative online media
Awareness of what media, investors, customers and competitors are saying about your brand online is critical in a new media age. Consistent media monitoring gives insight into how your organization, product, service and competition are performing and perceived by the public.

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