Using Market Research With The Computer Industry

We've grouped together all the information our site contains on market research with the Computer Industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

There are 12 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Polaroid uses software package to enter new market: Polaroid Corp. used A-Cross, a cross-tabulation software, to prepare of its entry into the 35mm consumer film market. The software processed data from survey sampling of hundreds of consumers across the United States.
Beyond customer satisfaction: measuring the components of competitiveness: Using Apple Computer as an example, this article discusses how competitiveness is more than high customer satisfaction and loyalty ratings. This article discusses the three components of real competitiveness and how to measure these components.
Movie theater chain refines its research methods: AMC uses bend-back cards in 35 theaters annually to better understand the demographics and interests of its theater-goers.
Implementation planning: the key to maximizing computer system success: Following computer and software advice does not ensure success. Installation is an important consideration that is often overlooked. This article discusses how to maximize computer system success, including defining what life will be like with the system installed, the development of an implementation plan, selecting a champion and celebrating success.
Minnesota Mutual charts efficient marketing with MAPS: Minnesota Mutual combined PRIZM, VALS and NFO data with existing purchasing information to develop Mortgage Audience Profiling System (MAPS), a marketing segmentation system to reach its most critical database: potential customers. With various database and segmentation information available via computer, Minnesota Mutual’s sales attempts can be that much more effective.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Watch out Apple: Nintendo Wii rates highest among America's youth: According to data from Harris Interactive, Apple-branded products dominate the personal-device arena among America's youth but Nintendo Wii rates highest overall in brand equity.
In Case You Missed It... August 2011: News and notes on marketing and research: Americans working more; women hide purchases; digital screen personalities
How Dell used telepresence to foster global conversation without traveling the globe: A Dell researcher weighs in on the benefits and drawbacks of conducting global research using telepresence technology among a hard-to-reach audience.
Research goes organic - could crowdsourcing work for you?: Crowdsourcing has the potential to stir up market research by allowing customers to communicate exactly what they want companies to provide and create. With a more democratic approach to research that leaves no average Joe behind, crowdsourcing could reshape customer feedback.
What makes a brand great to today’s youth?: Marketers can earn Millennials’ loyalty by creating quality products and services that fill real needs and giving young consumers a reason to get involved with their brands. In addition, firms must comport themselves with honesty, integrity and sincerity and make sure that their image matches up with their day-to-day operations.