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Using Market Research In The Computer Software Industry

We've grouped together all the information our site contains on market research with the Computer Software Industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Recent Articles

Below are the 4 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Going mobile with your survey? Get off the grid (questions)
The author explores why grid questions are not working as a data collection method and provides steps researchers can take when designing surveys.
Second-screen behavior and advertising: A valuable connection?
Second-screen behaviors are getting a lot of attention as more people watch TV while using a second-screen device. The author digs in to see if advertisers should be reacting to this trend.
All chatter's not good chatter - tips for monitoring negative online media
Awareness of what media, investors, customers and competitors are saying about your brand online is critical in a new media age. Consistent media monitoring gives insight into how your organization, product, service and competition are performing and perceived by the public.
A report on the Confirmit Market Research Software Survey
The annual study of research software users finds curious levels of resistance toward smartphone-using respondents and a growing need for skilled data visualizers.

Related Articles

There are 20 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Going mobile with your survey? Get off the grid (questions)
The author explores why grid questions are not working as a data collection method and provides steps researchers can take when designing surveys.
Movie theater chain refines its research methods
AMC uses bend-back cards in 35 theaters annually to better understand the demographics and interests of its theater-goers.
A report on the Confirmit Market Research Software Survey
The annual study of research software users finds curious levels of resistance toward smartphone-using respondents and a growing need for skilled data visualizers.
Data Use: Integrating your marketing research software
The author walks readers through the process of using computer software to analyze, report and manage research data.
Software makers choose Web, e-mail to measure customer loyalty, satisfaction
Four companies in the customer relationship management software industry used e-mail and the Internet to assess customer satisfaction and loyalty compared with that of their closest competitors.

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