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Using Market Research In The Computer Software Industry

We've grouped together all the information our site contains on market research with the Computer Software Industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Second-screen behavior and advertising: A valuable connection?
Second-screen behaviors are getting a lot of attention as more people watch TV while using a second-screen device. The author digs in to see if advertisers should be reacting to this trend.
All chatter's not good chatter - tips for monitoring negative online media
Awareness of what media, investors, customers and competitors are saying about your brand online is critical in a new media age. Consistent media monitoring gives insight into how your organization, product, service and competition are performing and perceived by the public.
A report on the Confirmit Market Research Software Survey
The annual study of research software users finds curious levels of resistance toward smartphone-using respondents and a growing need for skilled data visualizers.
A report on the 2010 Globalpark Market Research Software Survey
This iteration of the annual survey of research software users added questions on social media usage and deployment of sample routers and found that CATI seems to be holding its own.
How Dell used telepresence to foster global conversation without traveling the globe
A Dell researcher weighs in on the benefits and drawbacks of conducting global research using telepresence technology among a hard-to-reach audience.

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Related Articles

There are 19 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Research company puts software to the test
In the 1970s, Marketing Research Institute (MRI) wrote its own software. When the company upgraded its computers in 1982, MRI found a need for an interfacing software package. MRI chose StatPac for its analytical capabilities and ease of use. Today, the company’s success with large-scale projects relies on its software.
Software makers choose Web, e-mail to measure customer loyalty, satisfaction
Four companies in the customer relationship management software industry used e-mail and the Internet to assess customer satisfaction and loyalty compared with that of their closest competitors.
Promotion pre-testing keeps Polident competitive
Block Drug, Co. used two-phase pre-testing procedure to maximize the impact of Polident’s in-store campaigns, including one-on-one mall interviews and a mail survey.
A report on the Confirmit Market Research Software Survey
The annual study of research software users finds curious levels of resistance toward smartphone-using respondents and a growing need for skilled data visualizers.
Data Use: Integrating your marketing research software
The author walks readers through the process of using computer software to analyze, report and manage research data.

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