Learn About Market Research And The Construction Industry

We've grouped together all the information our site contains on market research with the Construction Industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

There are 8 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Use customer satisfaction research to drive quality improvement: Using the experiences of two companies as examples, this article illustrates the value of integrating customer satisfaction research into quality improvement initiatives.
Constructing a new name: Allentown Pneumatic Gun interviewed 300 contractors to help guide its name change and new product launch.
Done with mirrors: Stanley Hardware used focus groups with homeowners and contractors and one-on-one interviews with distributors and retailers in its efforts to reposition its line of mirror doors.
A breath of fresh air: Carrier Corporation conducted face-to-face interviews with potential commercial and residential users of the company's ductfree systems in Italy, Spain, Korea and Singapore using the Kano method to determine if the same product could be used in every market and the possible impact on customer satisfaction of doing so and to understand if there were market-differentiation possibilities.
Giving the customer a voice: Caterpillar Inc. conducted focus groups and mailed surveys to determine its customers’ perception of product quality and potential areas for improvement.