Learn About Market Research And The Construction Industry

We've grouped together all the information our site contains on market research with the Construction Industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

There are 8 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Unearthing the truth: There are many types of construction equipment, without which modern construction would not be possible. The most versatile and most often purchased type is the loader backhoe. This article is a case study of how one of the oldest and most successful construction equipment companies used marketing research to develop advanced designs for loader backhoes.
Loosening the wheels of innovation: Seeking to extend its venerable brand, WD-40 conducted ethnographic research with workers in a variety of industries to uncover unmet needs. The research led to the introduction of two very successful products, the No-Mess Pen and the Big Blast.
Giving the customer a voice: Caterpillar Inc. conducted focus groups and mailed surveys to determine its customers’ perception of product quality and potential areas for improvement.
Constructing a new name: Allentown Pneumatic Gun interviewed 300 contractors to help guide its name change and new product launch.
Done with mirrors: Stanley Hardware used focus groups with homeowners and contractors and one-on-one interviews with distributors and retailers in its efforts to reposition its line of mirror doors.