Market Research Resources For Consumer Durables

We've grouped together all the information our site contains on market research and Consumer Durables to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

There are 6 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Ethnography-based hybrid research stretches four continents to study workplace interaction: Herman Miller conducted a global hybrid research project to observe how people behave and collaborate in the office to inform new product development.
Remodel-Lite: Homeowners freshen homes - and stretch budgets - with small projects and updates: An extreme home makeover is not in the cars for most Americans in this economy, but a certain group of consumers has started a Remodel-Lite trend, which focuses on freshening up everyday items and finding ways to make their home-improvement budgets make the most impact.
An analysis of the past 20 years of client-side research buying: Two decades’ worth of data from the Quirk’s circulation database is examined to discover what shifts have taken place in the research industry - including the advent of online and the latest economic crisis - and to predict where it might be headed.
Using social media as the next step in CRM: Using a professional power-tool provider as an example, the author discusses various social media campaigns for gathering customer insights, along with the supporting technology and platforms.
Custom store audits: While the introduction of scanner equipment has proved useful in sales information collection, it does not provide a complete picture. This article discusses the value of custom store audits as an alternative for collecting information beyond sales data.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Capitalizing on Customer Feedback - Creating Measurable Value from Voice-of-the-Customer (VOC) Programs: It seems like everyone is now collecting customer feedback. However, if you have already launched your customer feedback program, you have likely discovered that turning customer feedback initiatives into a highly effective, thriving VOC program is not a simple task. Creating and implementing a thriving and highly effective VOC program requires the right vision, awareness, and accountability that link the investments to the observed returns. “Capitalizing on Customer Feedback” addresses these three themes and provides the reader with examples of the principles in practice. The reader will be introduced to: new ways to think about customer feedback; top nine most popular customer feedback strategies; five steps of VOC evolution; four principles to realizing a strong return on your VOC program; two real-life case studies demonstrating the concepts in action.
Ethnography-based hybrid research stretches four continents to study workplace interaction: Herman Miller conducted a global hybrid research project to observe how people behave and collaborate in the office to inform new product development.
Using social media as the next step in CRM: Using a professional power-tool provider as an example, the author discusses various social media campaigns for gathering customer insights, along with the supporting technology and platforms.
An analysis of the past 20 years of client-side research buying: Two decades’ worth of data from the Quirk’s circulation database is examined to discover what shifts have taken place in the research industry - including the advent of online and the latest economic crisis - and to predict where it might be headed.
Remodel-Lite: Homeowners freshen homes - and stretch budgets - with small projects and updates: An extreme home makeover is not in the cars for most Americans in this economy, but a certain group of consumers has started a Remodel-Lite trend, which focuses on freshening up everyday items and finding ways to make their home-improvement budgets make the most impact.