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Learn About Market Research For Consumer Services

We've grouped together all the information our site contains on market research and Consumer Services to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 18 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

How to conduct international research: 6 steps to success
The author provides six steps market researchers can take when conducting international research.
Research encourages a comprehensive redesign of Blue Nun packaging
After conducting taste tests that confirmed that packaging was a factor in declining sales, Blue Nun wine held extensive focus groups with current and past consumers and competitive brand purchasers, as well as shelf tests, in its package re-design process.
An analysis of the past 20 years of client-side research buying
Two decades’ worth of data from the Quirk’s circulation database is examined to discover what shifts have taken place in the research industry - including the advent of online and the latest economic crisis - and to predict where it might be headed.
Foundational study on coffee equity helps QSR chain compare online, mobile MR
Is it feasible for mobile stand-alone studies to replace traditional foundational research? The author breaks down a 2014 foundational coffee brand equity study completed on behalf of a QSR client which provided an opportunity to replicate the research on a mobile platform.
Drivers of customer satisfaction are changing and banks must change in response
Drawing from results of an annual study of bank satisfaction, author Sheri Petras illustrates how technology and communication are increasingly key factors influencing bank customer experience.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

10 things researchers need to know about the Internet of Things
Why qualitative will be king and old-school industries will still matter in the age of the Internet of Things.
Foundational study on coffee equity helps QSR chain compare online, mobile MR
Is it feasible for mobile stand-alone studies to replace traditional foundational research? The author breaks down a 2014 foundational coffee brand equity study completed on behalf of a QSR client which provided an opportunity to replicate the research on a mobile platform.
Is wearable tech set to revolutionize health care market research?
The author discusses the possible impact wearable tech will have on health care market research.
Queue Bits
Marketing research and insights news and information. Hispanic-Americans; social media; advertising campaigns; mobile marketing
Drivers of customer satisfaction are changing and banks must change in response
Drawing from results of an annual study of bank satisfaction, author Sheri Petras illustrates how technology and communication are increasingly key factors influencing bank customer experience.

See more articles on this topic

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