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Learn About Market Research For Consumer Services

We've grouped together all the information our site contains on market research and Consumer Services to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 10 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

How to link customer loyalty to profits
To link loyalty with profits, companies need to understand attitudinal metrics, customers’ actual purchase behaviors and customer drivers. The author breaks down each factor.
In Case You Missed It... August 2014
News and notes on marketing and research: health care goes digital; dollar store popularity.
When customer experience is not getting better, customer insights can help
The author provides methods of leveraging VOC and customer insights to improve customer experience.
Custom store audits
While the introduction of scanner equipment has proved useful in sales information collection, it does not provide a complete picture. This article discusses the value of custom store audits as an alternative for collecting information beyond sales data.
Survey Monitor August 2014
A collection of recent consumer and business marketing research findings

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

How to align innovation teams
Kip Creel outlines several best practices for assembling, guiding and getting the most from product and service innovation teams.
In Case You Missed It... August 2014
News and notes on marketing and research: health care goes digital; dollar store popularity.
Survey Monitor August 2014
A collection of recent consumer and business marketing research findings
What's keeping Allstate's director of consumer insights awake at night?
Allstate Insurance’s Director of Consumer Insights, Bob Pankauskas, sat down with Anne Bailey Berman, president of market research and consulting firm Chadwick Martin Bailey (CMB) to talk innovation, mobile and what clients need to expect from market researchers.
How to link customer loyalty to profits
To link loyalty with profits, companies need to understand attitudinal metrics, customers’ actual purchase behaviors and customer drivers. The author breaks down each factor.

See more articles on this topic

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