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Learn About Market Research For Consumer Services

We've grouped together all the information our site contains on market research and Consumer Services to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 19 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

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Marketing research and insights news and information. Hispanic-Americans; social media; advertising campaigns; mobile marketing
What's keeping Allstate's director of consumer insights awake at night?
Allstate Insurance’s Director of Consumer Insights, Bob Pankauskas, sat down with Anne Bailey Berman, president of market research and consulting firm Chadwick Martin Bailey (CMB) to talk innovation, mobile and what clients need to expect from market researchers.
In Case You Missed It... August 2014
News and notes on marketing and research: health care goes digital; dollar store popularity.
Why brand innovation is a vital consumer selling point
The author looks at the importance of promoting innovation to consumers and discusses how consumers view the role market research plays in the innovation process.
When customer experience is not getting better, customer insights can help
The author provides methods of leveraging VOC and customer insights to improve customer experience.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Why brand innovation is a vital consumer selling point
The author looks at the importance of promoting innovation to consumers and discusses how consumers view the role market research plays in the innovation process.
10 things researchers need to know about the Internet of Things
Why qualitative will be king and old-school industries will still matter in the age of the Internet of Things.
Foundational study on coffee equity helps QSR chain compare online, mobile MR
Is it feasible for mobile stand-alone studies to replace traditional foundational research? The author breaks down a 2014 foundational coffee brand equity study completed on behalf of a QSR client which provided an opportunity to replicate the research on a mobile platform.
Is wearable tech set to revolutionize health care market research?
The author discusses the possible impact wearable tech will have on health care market research.
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Marketing research and insights news and information. Hispanic-Americans; social media; advertising campaigns; mobile marketing

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