Learn About Market Research For Consumer Services

We've grouped together all the information our site contains on market research and Consumer Services to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

There are 3 articles in our archive related to this topic.

Research encourages a comprehensive re-design of Blue Nun packaging: After conducting taste tests that confirmed that packaging was a factor in declining sales, Blue Nun wine held extensive focus groups with current and past consumers and competitive brand purchasers, as well as shelf tests, in its package re-design process.
An analysis of the past 20 years of client-side research buying: Two decades’ worth of data from the Quirk’s circulation database is examined to discover what shifts have taken place in the research industry - including the advent of online and the latest economic crisis - and to predict where it might be headed.
Custom store audits: While the introduction of scanner equipment has proved useful in sales information collection, it does not provide a complete picture. This article discusses the value of custom store audits as an alternative for collecting information beyond sales data.

Recent Articles

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An analysis of the past 20 years of client-side research buying: Two decades’ worth of data from the Quirk’s circulation database is examined to discover what shifts have taken place in the research industry - including the advent of online and the latest economic crisis - and to predict where it might be headed.