Learn About Conducting Market Research With Consumers

Related Articles

There are 137 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Trade Talk: How marketers can get a reaction to their calls to action

Quirk's speaks with Amy Fayer, research director, at New York research firm Dynamic Logic to offer several tips for marketers who are considering adding calls to action to their advertising.

In Case You Missed It... December 2008

News and notes on marketing and research: mall vacancies; online shoppers choosing in-store pickup; holiday spending

Seeking the right mix

Hamilton Beach used focus groups in Europe and both qualitative and quantitative research in Mexico before expanding into these markets.

How do vehicle owners feel about hybrids?

Reports on a survey of hybrid-vehicle owners, which questioned the drivers' reasons for purchase, satisfaction with their purchase, expectations toward gas mileage and preferences for alternative fuels.

Trade talk: Rational, emotional factors key to copy research

In Renee Love's presentation at the ARF Copy Research workshop, she argues that qualitative research is a discovery process that should support, rather than inhibit, creative thinking.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Customer Experience Management Technology Takes Market Research to the Frontlines

This sponsored white paper from Medallia discusses how customer experience management technology is providing companies a deeper level of customer focus and enabling differentiated customer experiences.

In Case You Missed It... April 2013

News and notes on marketing and research: Debunking multichannel retailing myths; attractive women in alcohol ads

In Case You Missed It... March 2013

News and notes on marketing and research: consumer trends for 2013; where marketers are paid the most

Managing mobile research: How it's different and why it matters

It is critical to understand how mobile research differs from other data collection modes and its implications for researchers in terms of designing, targeting and fielding surveys. This article seeks to understand the impact of conducting surveys on this platform and offer direction and best practices.

The fine points of feelings: Why discrete emotions matter and how to reveal them

Much emotional assessment in consumer research focuses on emotionality in general as opposed to specific emotions and feelings. Distinguishing and marketing toward the specific nature of positive or negative feelings that drive buying decisions can improve executions. This article provides evidence that makes this point and offers suggestions for revealing the specific emotional profiles of products and services.

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