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Learn About Conducting Market Research With Consumers

We've grouped together all the information our site contains on market research with Consumers to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 232 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

By the Numbers: Fielding ethnic research? The success is the details
From interviewing to coding, an ethnic research project involves the same procedures as a general-market project, but it truly benefits from a seasoned researcher’s knowledge of and experience with multicultural respondents.
How to conduct international research: 6 steps to success
The author provides six steps market researchers can take when conducting international research.
How online communities can tap a company's greatest unused resource: the consumer
Online communities offer an opportunity to listen to customers and place them at the heart of a company's marketing strategy. By giving the respondent a seat at the decision-making table, companies can build strong and long lasting relationships that may not have been possible through offline media.
Second-screen behavior and advertising: A valuable connection?
Second-screen behaviors are getting a lot of attention as more people watch TV while using a second-screen device. The author digs in to see if advertisers should be reacting to this trend.
A survey of scanner data users finds problems with data analysis, assimilation
Temple, Barker & Sloane, Inc. interviewed research management personnel in 51 U.S. consumer products firms to gain an understanding of how firms use scanner tools and data and their expectations of and satisfaction with scanner data. This article provides information discovered in that research.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: A 4-dimensional view of the digitally-engaged consumer
This paper examines work that has been carried out in support of a single-source methodologyto understand how, when applied to consumers’ devices, new research tracking technologies complement and enhance the traditional survey question approach.
Sponsored Content: Customer Experience Management Technology Takes Market Research to the Frontlines
This sponsored white paper from Medallia discusses how customer experience management technology is providing companies a deeper level of customer focus and enabling differentiated customer experiences.
10 key activities in measuring and communicating pharma product launch excellence
From setting your KPIs to finding suitable benchmarks, David Hanlon lays out 10 things to do to track the ascent of a new pharma product.
5 ways to improve packaging research
The authors provide five tips for improving packaging research studies.
Consumers + companies: partners in innovation
A report on what Communispace and Hallmark Cards found when they examined how to innovate with differently-minded respondents.

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Related Events

WEBINAR: GETTING CLOSER TO YOUR CUSTOMER - HOW SUB-ZERO WENT ONLINE TO CAPTURE THE TRUE VOICE OF THE CUSTOMER
April 30 at noon EDT, 2015
Digsite and Sub-Zero will host a complimentary one-hour Webinar, themed 'Getting closer to your customer - How Sub-Zero went online to capture the true voice of the customer' on April 30 at noon EDT. Jeannine Washkuhn of Sub-Zero and Monika Wingate, CEO, Digsite, will present.