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Learn About Conducting Market Research With Consumers

We've grouped together all the information our site contains on market research with Consumers to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 191 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Using online ethnography to explore the digital camera market
Analysis of postings on blogs and other online sites pertaining to digital cameras let researchers study trends as they formed and showed how prospective buyers defined their searches for their ideal cameras.
Report finds high satisfaction with point-of-service health plans in two cities
This article provides and overview of the findings of two studies regarding participation in triple-option, point-of-service health benefit plans.
New strategies are needed to restart energy efficiency efforts
The author explores research that uncovered reasons why energy efficiency efforts have stalled and offers strategies to adapt them to consumers' mind-sets and economic situations.
A qualitative approach to consumer-based concept development
A method for building concept statements with consumers to get at what is truly important to them is outlined. Words or phrases are written on cards and shown to respondents, who sort them based on relevance, appeal and similarity. The underlying emotional reasons for the sort can be probed, leading to insights into consumer motivation that might not otherwise be apparent.
From smartphone to phablet, the online consumption surge is here
The author discusses why brands should pay attention to the changing viewing habits of content-hungry consumers.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: A 4-dimensional view of the digitally-engaged consumer
This paper examines work that has been carried out in support of a single-source methodologyto understand how, when applied to consumers’ devices, new research tracking technologies complement and enhance the traditional survey question approach.
Sponsored Content: Customer Experience Management Technology Takes Market Research to the Frontlines
This sponsored white paper from Medallia discusses how customer experience management technology is providing companies a deeper level of customer focus and enabling differentiated customer experiences.
How to address cultural conceptions of illness, health and wellness
The author explores factors in several countries that affect patients’ and doctors’ approaches to health and medicine and their implications for global health care marketing research.
How to make an in-store connection with Hispanic shoppers
The author provides tips for marketers looking to make an in-store connection with Hispanic shoppers, taking into account the acculturation gap.
The 10 golden rules of engagement
Whether via social media or as part of an online marketing research community, the ways brands and companies engage with their consumers should be guided by these golden rules.

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Related Events

The Quirk"s Event
February 23-24, 2015
The Quirk’s Event is a two-day experience that flips the traditional conference model and centers around the exhibit hall. In Brooklyn, February 23-24.