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Learn About Conducting Market Research With Consumers

We've grouped together all the information our site contains on market research with Consumers to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 269 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Qualitatively Speaking: Building relationships with consumers in today's social world
The author outlines the FRIEND approach, which brands can use to help establish bonds with consumers via social media.
Trade Talk: Label us skeptical of food label claims
Quirk's Editor Joseph Rydholm looks to food label, discussing what terms and claims consumers find helpful (or unhelpful) when buying food.
New strategies are needed to restart energy efficiency efforts
The author explores research that uncovered reasons why energy efficiency efforts have stalled and offers strategies to adapt them to consumers' mind-sets and economic situations.
How Millennials are reshaping health and wellness
Communispace research examined Millennials and their views on personal health and the health care system and found many of them feel like they’re on the outside looking in.
Going mobile with your survey? Get off the grid (questions)
The author explores why grid questions are not working as a data collection method and provides steps researchers can take when designing surveys.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: A 4-dimensional view of the digitally-engaged consumer
This paper examines work that has been carried out in support of a single-source methodologyto understand how, when applied to consumers’ devices, new research tracking technologies complement and enhance the traditional survey question approach.
Sponsored Content: Customer Experience Management Technology Takes Market Research to the Frontlines
This sponsored white paper from Medallia discusses how customer experience management technology is providing companies a deeper level of customer focus and enabling differentiated customer experiences.
4 ways advertisers can gain trust and connect with target audiences
Brian Fletcher provides steps advertisers and marketers can take to gain audience trust.
How improvements in eye-tracking technology have improved the method’s deliverables
From its uncomfortable beginnings 60 years ago, eye-tracking has evolved into an effective way for researchers to see through the shopper’s eyes
How one AAA club has made its NPS data actionable across the organization
Using a case study involving AAA of Northern California, Nevada and Utah, the authors explore the value of an integrated approach to measuring the customer experience.

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