Learn About Conducting Market Research With Consumers

Related Articles

There are 64 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Data Use: Laying new TURF with NCURA

While non-cannibalized unduplicated reach analysis (NCURA) provides output similar to total unduplicated reach and frequency (TURF), it seeks to incorporate a more real-world scenario and provides more in-depth results than traditional TURF models. The author uses the example of a fictional cookie maker to show how NCURA can help create an optimal product market mix.

Designed with care

Baby Boomers are an increasingly important segment of the population. This is a group that needs special consideration from manufacturers and advertisers in addressing their needs. This article discusses conducting packaging research with seniors, including how not to use research.

The Revolution is at hand

Moen conducted depth interviews, in-aisle research, observational research and hydrotherapist interviews to understand the beneficial effects of water on the body in research to improve its line of showerheads.

An enriching process

An in-depth look at ethnographic research in Latin America, including thoughts on modes of observation, participation, incentives and questioning.

Shedding new light on an old flame

Using an analytical process that resembles a funnel, a team of researchers from SC Johnson maximized the impact of information gleaned from ethnographic research on candle products.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

How gathering customer purchase stories can spark innovation

The author explores the value of asking consumers about their purchase processes and cites examples of how doing so led to product and service breakthroughs.

How research helped develop the USPS’s Sample Showcase program

In an era when the e-mail in-box is seemingly king, the USPS used qualitative research to help bring some excitement back to postal mail with a new product sampling program.

In Case You Missed It... November 2011

News and notes on marketing and research: Facial recognition; value and relaxation when shopping

Craving a connection: Consumers favor retailers that speak to them

A consumer study reveals the positive impact of a retailer establishing an emotional connection with consumers.

Let's make a deal: The gamification of the saving experience

Research from Chicago research company Mintel indicates that consumers have grown to enjoy bargain-hunting as a pastime.

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