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Learn About Conducting Market Research With Consumers

We've grouped together all the information our site contains on market research with Consumers to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 248 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Why NPS is not the best measurement of success
The author discusses the pros and cons of relying on one ultimate question and the Net Promoter Score to measure success.
Thoughts on the rise and future of online research
Lightspeed Research’s Global CEO David Day looks at the changing face of online research and the impact of forces such as industry consolidation and respondents’ shifting Web access habits on the work of both client- and agency-side researchers.
How to make an in-store connection with Hispanic shoppers
The author provides tips for marketers looking to make an in-store connection with Hispanic shoppers, taking into account the acculturation gap.
Trade Talk: Success by design
A design-related conference held by the Marketing Science Institute offered a number of insights from product developers at Hewlett-Packard and Procter & Gamble.
Research with consumers points the way to personifying Mr. Coffee for a new advertising campaign
Mr. Coffee conducted research to develop and monitor the Mr. Coffee brand personification campaign. The company used a variety of quantitative and qualitative research methods, including focus groups, nationally-distributed questionnaires, in-house interviews and a tracking study with a national sample of over 1,000 participants.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: A 4-dimensional view of the digitally-engaged consumer
This paper examines work that has been carried out in support of a single-source methodologyto understand how, when applied to consumers’ devices, new research tracking technologies complement and enhance the traditional survey question approach.
Sponsored Content: Customer Experience Management Technology Takes Market Research to the Frontlines
This sponsored white paper from Medallia discusses how customer experience management technology is providing companies a deeper level of customer focus and enabling differentiated customer experiences.
4 things qualitative researchers can learn from Humans of New York founder Brandon Stanton
Rather than proclaim qualitative dead, the author argues, researchers should invigorate the qualitative interview process by drawing inspiration from sources such as the popular Humans of New York blog.
Developing terminology for holistic consumer insight
As access to information on consumer behavior increases, the author believes researchers must create and adopt a precise and consistent vocabulary to discuss human behavior.
Ethnography, empathy and thoughts about shopping
An impromptu day out with a friend battling cancer led the author to consider the value of empathy in the retail setting.

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Related Events

QRCA MINI CONFERENCE: "EMBARK YOUR CLIENTS ON THE RESEARCH JOURNEY!"
June 19 9:00 a.m. - 5:00 p.m., 2015
QRCA will host a mini conference, titled 'Embark your clients on the research journey!- collaborative approaches and co-creation' on June 19 at La Maison de la Communication in Paris.
OMNISHOPPER 2015
July 20-22, 2015
IIR will hold its OmniShopper 2015 event on July 20-22 at the Radisson Blu in Chicago.