Discover Market Research Tips For The Cosmetics Industry

We've grouped together all the information our site contains on market research with the Cosmetics Industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

There are 7 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

The value of 'practiced ignorance' in cultural research: When it comes to ethnic and cross-cultural research, there are plenty of “experts” who will tell you how difficult it is. The situation isn’t as tough as the experts make it out to be, but worse! This article discusses applied ignorance in cultural research, referring to a consumer-products study focusing on Indonesia.
Trade Talk: A more than cosmetic change: This month's column details a quantitative study conducted among women ages 45-to-65 regarding their cosmetic needs and their habits surrounding purchasing health and beauty products.
How P&G used agile research to keep up with consumers: The need for immediacy has spurred the development of the agile research methodology, an iterative approach to give researchers real-time insight and the power to make changes on the fly. Procter & Gamble shares its experience using agile research for holiday-season fragrance marketing.
You need a creative approach: Before implementing its actual study, Avon conducted a pilot study to learn how to overcome some of the cultural barriers when involving the Hispanic population. This article summarizes the pilot study’s results, providing guidelines for screening and interviewing, study location and timing, questionnaire construction and incentive structures.
Trade Talk: Re-thinking the youth market: Using beauty and cosmetics research as a reference, Irma Zandl weighs in on how today's youths are not what marketers expect.

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Recent Articles

Below are the 2 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

How P&G used agile research to keep up with consumers: The need for immediacy has spurred the development of the agile research methodology, an iterative approach to give researchers real-time insight and the power to make changes on the fly. Procter & Gamble shares its experience using agile research for holiday-season fragrance marketing.
An analysis of the past 20 years of client-side research buying: Two decades’ worth of data from the Quirk’s circulation database is examined to discover what shifts have taken place in the research industry - including the advent of online and the latest economic crisis - and to predict where it might be headed.