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Learn About Market Research For The Cruiseline Industry

We've grouped together all the information our site contains on market research with the Cruiseline Industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 2 articles in our archive related to this topic.

In satisfaction terms, this ship was the Titanic
Most organizations claim to be interested in customer satisfaction and customer loyalty, using evaluations to impress customers with their commitment. By way of personal experience on a cruise, this article addresses Norwegian Cruise Line's poor service, its clear mismeasurement of customer satisfaction and how the company might go about having some satisfaction to measure.
Scanning the seas
This article describes Princess Cruise’s use of an in-house scanning system to analyze scannable customer satisfaction questionnaires and a range of custom questionnaires. The article concludes with advice for researchers considering buying an in-house scanning system.