Using Market Research With Direct Marketing and Direct Response

We've grouped together all the information our site contains on market research and Direct Marketing and Direct Response to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

There are 5 articles in our archive related to this topic.

Research helps Boy Scouts of America communicate an active, adventurous image: Boy Scouts of America used focus groups with former Cub Scouts and their mothers, along with ongoing tracking research, in the development of a marketing campaign that would increase awareness that Boy Scouting is an activity-oriented program that differs in many respects from Cub Scouting.
Trade Talk: Direct mail a direct line to Hispanics: Reports on a study by Vertis Communications which showed that Hispanic consumers show higher response rates to direct mail than non-Hispanics.
Trade Talk: Magazine purrs along nicely: A well-known character can be a valuable asset to a company. Star Kist’s 9 Lives cat food has such an asset with Morris the Cat. This article discusses the expansion of Morris into The Morris Report, a quarterly magazine with several departments, including an advice column written by a veterinarian, and cat tales sent in by readers.
In Case You Missed It... April 2008: News and notes on marketing and research: tattoos; e-mail marketing; Internet advertising
Agri-marketers direct mail with syndicated study: With direct mail being used more and more in the agriculture industry, farm equipment, seed, and chemical marketers are seeking answers to questions about how farmers are receiving their messages. This article discusses the findings of Mail Monitor, a syndicated study that compiles the reactions of farmers in 12 states to the direct mail they receive, including level of readership and action taken for each piece, its size and carrier type and the quantity of mail farmers receive.