Resources For Education Industry Market Research

We've grouped together all the information our site contains on market research with the Education Industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

There are 14 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

E-interviewers add human touch to Web-based research: This article discusses a study conducted by Brigham Young University and Western Wats Center to address questions about and facilitate comparisons between three data collections methods: traditional CATI, self-administered Web surveys and interviewer-assisted Web surveys.
More universities are offering training in marketing research: This article highlights several academic programs that offer training in marketing research techniques. It also notes limitations in these programs and opportunities for further development.
Turning to a virtual campus for a real education: Penn State University applied a wide range of research methods to determine the potential of its online learning program, the World Campus. The researchers used interviews, electronic questionnaires and e-mail surveys. Participants included associations, business leaders, students currently in or inquiring about its independent learning program, faculty and professionals in a variety of fields.
PA Law: The Pennsylvania Bar Association conducted a telephone survey of lawyers recently admitted to practice. The survey probed the reasons why people go to law school, what their hopes and aspirations are, and how their opinions changed during their education - both after they were admitted to the bar and during the first few years of practice. In addition, the survey was designed to determine ways to help new lawyers handle the challenges they face.
Literacy an important consideration when conducting research projects: Using an example, this article discusses the need to take literacy levels into account when planning future projects.

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Recent Articles

Below are the 4 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

In Case You Missed It... May 2011: News and notes on marketing and research: word-of-mouth; texting in class
Trade Talk: Online pharma MR course gets an update: An interview with Don Marek, executive director of the Marketing Research Institute International, detailing the changes to an online pharma market research course.
Ad agency uses Web-based qualitative with teens to help develop public-service campaign: The authors used online qualitative research to test several facets of a proposed public-service campaign aimed at getting teens to stop using the phrase “That’s so gay.” Respondents created and posted photo-journals, evaluated potential celebrity spokespeople, reacted to ad concepts and offered insights on how to motivate teens without coming across as preachy.
Principles for interpreting eye-tracking data: Lost in the excitement of running that first eye-tracking study can be a very basic question: What does it all mean? The author presents three keys to unlocking the technology’s potential: be wary of oversimplification; quantify the behavior of your participants; and incorporate qualitative feedback into your analysis.