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Resources For Education Industry Market Research

We've grouped together all the information our site contains on market research with the Education Industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 22 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

More universities are offering training in marketing research
This article highlights several academic programs that offer training in marketing research techniques. It also notes limitations in these programs and opportunities for further development.
Trade Talk: Book reviews: Market segmentation and other fun topics
A review of four books that cover topics including focus groups, segmentation, marketing to women and multicultural research.
CASRO data collection guidelines
The Council of American Survey Research Organizations (CASRO) is the national trade association for commercial survey research firms in the United States. This article details CASRO’s data collection guidelines, including interview training, project briefing, interviewing, supervision, client billing and flexibility.
Principles for interpreting eye-tracking data
Lost in the excitement of running that first eye-tracking study can be a very basic question: What does it all mean? The author presents three keys to unlocking the technology’s potential: be wary of oversimplification; quantify the behavior of your participants; and incorporate qualitative feedback into your analysis.
Teen poll shows mixture of optimism and pessimism
Guideline Research Corp. recently conducted a study of 510 high school juniors and seniors across the United States for the American Home Economics Association. This article provides an overview of the study and its findings.

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Recent Articles

Below are the 2 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Researchers weigh in on industry talk
As part of a Quirk's Q&A series, researchers cite the topics they think the industry is talking about too much and those they think are not being talked about enough.
In Case You Missed It... December 2013
News and notes on marketing and research: an app for the flu; Facebook taking on Twitter

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