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Resources For Education Industry Market Research

We've grouped together all the information our site contains on market research with the Education Industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 21 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Year-round schools to impact marketers
No one's sure if the trend will catch on, but marketers are taking notice of a renewed interest in year-round schools. There are many issues with the idea, but studies show that marketers might be affected by the trend.
Trade Talk: Online pharma MR course gets an update
An interview with Don Marek, executive director of the Marketing Research Institute International, detailing the changes to an online pharma market research course.
Study tracks trends in refusal rates
This article discusses the “Your Opinion Counts” National Steering Committee’s 1988 study of survey respondents’ refusal to be interviewed, providing a comparison to the benchmark study conducted in 1985.
Ad agency uses Web-based qualitative with teens to help develop public-service campaign
The authors used online qualitative research to test several facets of a proposed public-service campaign aimed at getting teens to stop using the phrase “That’s so gay.” Respondents created and posted photo-journals, evaluated potential celebrity spokespeople, reacted to ad concepts and offered insights on how to motivate teens without coming across as preachy.
Literacy an important consideration when conducting research projects
Using an example, this article discusses the need to take literacy levels into account when planning future projects.

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Recent Articles

Below are the 3 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

In Case You Missed It... December 2013
News and notes on marketing and research: an app for the flu; Facebook taking on Twitter
In Case You Missed It... May 2011
News and notes on marketing and research: word-of-mouth; texting in class
Trade Talk: Online pharma MR course gets an update
An interview with Don Marek, executive director of the Marketing Research Institute International, detailing the changes to an online pharma market research course.

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