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Resources For Electronics Industry Market Research

We've grouped together all the information our site contains on market research with the Electronics Industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 28 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Adaptation and innovation: successful product development in the Information Age
The connectivity of the information economy is rapidly changing relationships between buyer and seller, product and service and employers and employees. This article discusses the importance of adaptation and innovation in the Information Age, including two case studies.
Losing its polish? Samsung takes on Apple with more than just price
Emotional engagement and price are both important in the smartphone brand category. This article looks at how Samsung is outperforming Apple and how Apple may respond.
More than an activity: How passive 'shopping' is changing the path to purchase
This article examines the digital qualitative work Communispace conducted with the Advertising Research Foundation to uncover and explore consumers' "unconscious" shopping behavior and discusses how online and offline influences contribute to brand perception.
Using online ethnography to explore the digital camera market
Analysis of postings on blogs and other online sites pertaining to digital cameras let researchers study trends as they formed and showed how prospective buyers defined their searches for their ideal cameras.
Managing mobile research: How it's different and why it matters
It is critical to understand how mobile research differs from other data collection modes and its implications for researchers in terms of designing, targeting and fielding surveys. This article seeks to understand the impact of conducting surveys on this platform and offer direction and best practices.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

What Apple Watch sales mean for the era of wearable tech
The author takes a look at the Apple Watch and discusses how Apple’s move into smartwatches might be a turning point for wearable technology.
In Case You Missed It... October 2013
News and notes on marketing and research: Best Buy showrooming follow-up; texting at inappropriate times
Eye-tracking helps reconcile the disconnect between shoppers’ words and their actions
Scott Young uses retail case studies to share tactical insights for enhancing in-store-marketing and discusses recommended applications of in-store eye-tracking.
In Case You Missed It... May 2013
News and notes on marketing and research: misinformation on telemarketing; Best Buy introduces price-match program
Mining social media to boost segmentation
This article describes how researchers can employ an algorithm to unsolicited customer-generated content from social media to gather the opinions of their users to improve products and target messaging.

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