Resources For Electronics Industry Market Research

We've grouped together all the information our site contains on market research with the Electronics Industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

There are 25 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Trade Talk: Cheap PCs: Is the revolution finally here?: An overview of the current and future state of the PC industry.
In Case You Missed It... February 2011: News and notes on marketing research: Facebook rules of engagement; technology preferences by gender; app success parameters
Back-to-school shopping down but not out
Trade Talk: A look at our new look; going ethno in San Fran: Background on the redesign of Quirk’s and a summary of highlights from the ethnographic research-related programming at the 2004 IIR Market Research Event.
Using morphological content analysis to mine insights from qualitative interviews: The author details the business-to-business application of morphological content analysis, which provides a systematic approach to analyzing interview transcripts. An example in the consumer electronics industry is provided to illustrate the main concepts.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

In Case You Missed It... May 2013: News and notes on marketing and research: misinformation on telemarketing; Best Buy introduces price-match program
Mining social media to boost segmentation: This article describes how researchers can employ an algorithm to unsolicited customer-generated content from social media to gather the opinions of their users to improve products and target messaging.
More than an activity: How passive 'shopping' is changing the path to purchase: This article examines the digital qualitative work Communispace conducted with the Advertising Research Foundation to uncover and explore consumers' "unconscious" shopping behavior and discusses how online and offline influences contribute to brand perception.
Losing its polish? Samsung takes on Apple with more than just price: Emotional engagement and price are both important in the smartphone brand category. This article looks at how Samsung is outperforming Apple and how Apple may respond.
Managing mobile research: How it's different and why it matters: It is critical to understand how mobile research differs from other data collection modes and its implications for researchers in terms of designing, targeting and fielding surveys. This article seeks to understand the impact of conducting surveys on this platform and offer direction and best practices.