Resources For Electronics Industry Market Research

We've grouped together all the information our site contains on market research with the Electronics Industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

There are 8 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Your brand can become their brand: Caught in between being true kids and more grown-up teens, tweens are a difficult and fickle group for marketers to reach. However, with the right strategies, including allowing tweens to get involved with personalizing products, marketers can create loyal, enthusiastic brand ambassadors and capitalize on the power of tween-generated word of mouth.
Trade Talk: Reading the tea leaves in Boston: A report on some of the highlights of the Marketing Research Association’s 2004 conference.
Community involvement: Analysis of postings on blogs and other online sites pertaining to digital cameras let researchers study trends as they formed and showed how prospective buyers defined their searches for their ideal cameras.
Adaptation and innovation: successful product development in the Information Age: The connectivity of the information economy is rapidly changing relationships between buyer and seller, product and service and employers and employees. This article discusses the importance of adaptation and innovation in the Information Age, including two case studies.
Measure it, change it: Future Shop uses an e-clipboard survey to measure customer satisfaction in its efforts to improve customer satisfaction at the store level and as part of a series of system-wide changes to enhance customer service.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

In Case You Missed It... February 2011: News and notes on marketing research: Facebook rules of engagement; technology preferences by gender; app success parameters
Despite lack of necessity, iPad still seen as fun and cool: Nearly four months after its April 2010 launch, analysts are able to see the impact the iPad has made on the electronic portable device market - and from what other devices its drawing its buyers.
Evolving customer satisfaction through brand authenticity: If the goal is to deliver an authentic brand experience, rather than measuring the customer experience based solely on internal organizational metrics and procedures, firms must also understand how customers perceive it. The authors use case studies to examine what happens when brands do and do not align with customer perceptions and expectations.
Back-to-school shopping down but not out
Women love smartphone features - hate shopping for them

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