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How To Conduct Market Research With Employees

We've grouped together all the information our site contains on market research with Employees to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 55 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

When crafting the customer experience, should the customer come first?
Revamping the customer experience is an inherently customer-focused endeavor but the author suggests that companies should consider taking an inside-out approach by first attempting to understand and improve their employee and organizational culture.
Leveraging the Web for customer and employee satisfaction research
Measuring and managing customer relationships are critical to effective day-to-day operations and long-term strategic planning. Optimizing employee satisfaction is equally key to an enterprise’s success. Frequent customer and employee feedback initiatives can provide management with valuable input on both short- and long-term decision making. This article discusses using the Web for customer and employee satisfaction research, including choosing the right technology and return on investment.
Companies should view employee research as an investment rather than an expense
Staying in close touch with employees' opinions and ideas is essential to bottom-line success. To do this, businesses are increasingly turning to action-oriented employee research. This article discusses the process of conducting employee research, including the employee survey and the action plan.
How CiCi’s Pizza used mystery shopping to set company-wide standards/evaluation metrics
CiCi’s Pizza commissioned a mystery shopping study to identify ways employees could help guests feel welcome and establish corporate standards by which performance could be measured - including know-your-name service and satisfying special requests.
Trade Talk: U.S. employees want more hours, study shows
This article presents a detailed discussion of eight articles written by officials of the Bureau of Labor Statistics examine data from a special survey to the Bureau of Labor Statistics' Current Population Survey which looks at work practices of American men and women.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Boosting employee retention with predictive analytics
This article outlines how predictive analytics can help an HR department identify employees who are at risk for leaving and determine what factors motivate an employee to leave or stay.
Experiences in global online qualitative
Researchers from Kimberly-Clark Professional and SKIM offer experience-based tips and strategies for how to use online message boards for a global research project.
Why employee research is critical to customer satisfaction
A good customer service strategy starts with satisfied customer-facing employees. This article provides an overview of what sound employee satisfaction research should include.
Why utility companies should research employees and customers
Many utility industries are facing a reduction in revenue due to customer conservation. Still, customers continue to expect infrastructure improvements. This often requires rate increases and research can help benchmark employee and customer satisfaction, identify areas for improvement and pinpoint interactions that build trust.
In Case You Missed It... March 2013
News and notes on marketing and research: consumer trends for 2013; where marketers are paid the most

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