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How To Conduct Market Research With Employees

We've grouped together all the information our site contains on market research with Employees to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 55 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Measure the total customer experience
The author presents the total customer experience model and explains how its four categories of factors drive a company toward outstanding customer service.
Using qualitative research to improve corporate intranet sites
The Principal Financial Group analyzed its use of intranet sites by applying a three-step process to collect data from the participants: a pre-browse interview; browsing activity observed by the researcher; and a post-browse interview.
Sponsored Content: Insight's Future; from Market Research to Strategic Insight
The market research industry is at a pivotal point in its development. Faced with numerous challenges and threatened with commoditization, it will either reposition itself by moving into a more strategic, consultative space or it will be transcended by strategic foresight or absorbed by management consulting. This transitional period may become a great sorting out, where firms will become consultative and strategic or commoditized and streamlined.
How mystery shopping programs can boost your brand and your bottom line
Mystery shopping has a number of applications beyond the usual measurement of frontline employee performance, including brand-building, image tracking, performance improvement, and competitive audits.
Experian uses employee surveys to drive organizational change
A division of information firm Experian began conducting employee satisfaction research and soon the program grew to a company-wide effort that did much more than measure employee attitudes.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Boosting employee retention with predictive analytics
This article outlines how predictive analytics can help an HR department identify employees who are at risk for leaving and determine what factors motivate an employee to leave or stay.
Experiences in global online qualitative
Researchers from Kimberly-Clark Professional and SKIM offer experience-based tips and strategies for how to use online message boards for a global research project.
Why employee research is critical to customer satisfaction
A good customer service strategy starts with satisfied customer-facing employees. This article provides an overview of what sound employee satisfaction research should include.
Why utility companies should research employees and customers
Many utility industries are facing a reduction in revenue due to customer conservation. Still, customers continue to expect infrastructure improvements. This often requires rate increases and research can help benchmark employee and customer satisfaction, identify areas for improvement and pinpoint interactions that build trust.
In Case You Missed It... March 2013
News and notes on marketing and research: consumer trends for 2013; where marketers are paid the most

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