Skip to: Main Content / Navigation

  • Facebook
  • Twitter
  • LinkedIn
  • Add This

How To Conduct Market Research With Employees

We've grouped together all the information our site contains on market research with Employees to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 57 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Focus groups provide health plans feedback
Corporation-provided health care can present long-term problems for many companies. The research department for Nashville-based EQUICOR EQUITABLE HCA Corporation, an employee benefits company that sells group benefits and managed health care products, employed focus groups to figure out the most effective way to provide long-term health care insurance products.
Accountemps relies on surveys to keep tabs on personnel
For Accountemps, a temporary-help service, research was needed to improve the productivity of its workers. Vice presidents and personnel management were surveyed to find helpful hints on how to improve productivity.
Employee surveys spark decision to establish child care
After a series of surveys revealed an increasing demand for infant day care, Dominion Bankshares Corp. in Roanoke opened an in-house child development center that has been operating at full capacity. Being in the childcare business may not have been the corporation's original goal, but the decision has been hailed as natural, appropriate and profitable.
CIGNA uses an ongoing patient satisfaction study to tailor service of its health plans
The Employee Benefits Division of the CIGNA Corporation conducted an ongoing patient satisfaction survey using phone interviews with its members. The goal was to assess members’ satisfaction with their primary care physicians in order to help CIGNA identify tangible ways to improve service.
Data Use: Data analysis improves service of Arizona Dept. of Weights & Measures
The Arizona Auditor General's Office’s Performance Audit Division (PAD) conducted an audit of the Arizona Auditor General's Office Arizona Department of Weights and Measures (ADWM). To collect data, the PAD used interviews, a staff survey and past records of ADWM inspections.

See more articles on this topic

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

A report on the 2012 Quirk’s salary survey of corporate researchers
The results of our annual salary survey show job satisfaction and likelihood to stay in a current position up, though client-side researchers acknowledge it’s on them to stay flexible in this evolving industry.
The missing link: Why VOE is as vital as VOC
This article stresses the importance of voice-of-the-employee and employee satisfaction research initiatives and suggests ways organizations can use customer-facing employees to improve their offerings.
How to ensure temporary MR staff is a help, not a hindrance
This article addresses some of the issues (i.e., ethics, confidentiality, orientation, etc.) that come with using temporary staff or contract workers.
Why are some research companies great places to work – and others lousy?
Cambiar’s Employer Brand study sheds light on how research firms can attract and retain employees.
Branding gets personal: Why business leaders should consider their brand identity
A researcher's branding experience can extend beyond companies and their products to their own leadership. Leaders who discover and build their own personal brands through storytelling and outreach stand to benefit the organization overall.

See more articles on this topic

Related Suppliers: Research Companies from the SourceBook

Click on a category below to see firms that specialize in the following areas of research and/or industries


Conduct a detailed search of the entire Researcher SourceBook directory

Related Suppliers: Telephone

Click on a category below to see facilities with the following number of interviewing stations

--Less than 25 stations
--25+ stations
--50+ stations
--100+ stations
--200+ stations

Conduct a detailed search of the entire Telephone Interviewing directory.

Related Suppliers: Moderators

Click on a category below to see moderators who specialize in the following related industries, markets and audiences

Conduct a detailed search of the entire Moderator directory.

Related Suppliers: Research Panels

Click on a category below to see firms offering research panels focusing on the related industry or audience.


Conduct a detailed search of the entire Panel directory.