How To Conduct Market Research With Employees

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There are 51 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Companies should view employee research as an investment rather than an expense: Staying in close touch with employees' opinions and ideas is essential to bottom-line success. To do this, businesses are increasingly turning to action-oriented employee research. This article discusses the process of conducting employee research, including the employee survey and the action plan.
When crafting the customer experience, should the customer come first?: Revamping the customer experience is an inherently customer-focused endeavor but the author suggests that companies should consider taking an inside-out approach by first attempting to understand and improve their employee and organizational culture.
Trade Talk: Dealing with those pesky open-ended responses: This month's column describes a research project undertaken by Philip Morris to survey its employees and how Jim Falk's Text Analysis Program helped Philip Morris manage open-ended responses.
Is 'out of control' a compliment when managing a team?: When it comes to management, being "out of control" allows leaders to be coaches instead of players. When management liberates itself from control it can then be free to think of larger plans.
New problems, new solutions: Along with 13 tips on implementing a mystery shopping program, the article explores the capabilities and limits of the mystery shopping approach and outlines some examples of where its use is appropriate.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Insight's Future; from Market Research to Strategic Insight: The market research industry is at a pivotal point in its development. Faced with numerous challenges and threatened with commoditization, it will either reposition itself by moving into a more strategic, consultative space or it will be transcended by strategic foresight or absorbed by management consulting. This transitional period may become a great sorting out, where firms will become consultative and strategic or commoditized and streamlined.
In Case You Missed It... March 2013: News and notes on marketing and research: consumer trends for 2013; where marketers are paid the most
Ethnography-based hybrid research stretches four continents to study workplace interaction: Herman Miller conducted a global hybrid research project to observe how people behave and collaborate in the office to inform new product development.
Branding gets personal: Why business leaders should consider their brand identity: A researcher's branding experience can extend beyond companies and their products to their own leadership. Leaders who discover and build their own personal brands through storytelling and outreach stand to benefit the organization overall.
Why are some research companies great places to work – and others lousy?: Cambiar’s Employer Brand study sheds light on how research firms can attract and retain employees.