How To Conduct Market Research With Employees

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There are 23 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Forget the sharks - swim with your own fish!: In an increasingly turbulent business environment, corporate ethnographic research may just be the tool today’s companies need to develop the competitive edge necessary for survival. To capitalize on your brand’s inherent power, you must understand your own organization. This article discusses using corporate ethnography to gain insight into a brand and the inherent nature of that brand based upon a greater understanding of the organizational culture itself.
Focus groups provide health plans feedback: Corporation-provided health care can present long-term problems for many companies. The research department for Nashville-based EQUICOR EQUITABLE HCA Corporation, an employee benefits company that sells group benefits and managed health care products, employed focus groups to figure out the most effective way to provide long-term health care insurance products.
Accountemps relies on surveys to keep tabs on personnel: For Accountemps, a temporary-help service, research was needed to improve the productivity of its workers. Vice presidents and personnel management were surveyed to find helpful hints on how to improve productivity.
Beyond customer service: Mystery shopping has a number of applications beyond the usual measurement of frontline employee performance, including brand-building, image tracking, performance improvement, and competitive audits.
Internal groups can bring internal fears: While focus groups with employees may resemble those conducted with consumers, there are a host of factors that make them different. Safeguarding an employee's privacy, thus allowing them the freedom to speak freely during the groups, is paramount. Researchers must also take into account the role internal corporate politics may play on an employee's responses or willingness to participate.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored White Paper: Insight's Future; from Market Research to Strategic Insight: The market research industry is at a pivotal point in its development. Faced with numerous challenges and threatened with commoditization, it will either reposition itself by moving into a more strategic, consultative space or it will be transcended by strategic foresight or absorbed by management consulting. This transitional period may become a great sorting out, where firms will become consultative and strategic or commoditized and streamlined.
How AutoTrader.com uses primary research to clarify the car-shopping process: Store intercepts and other forms of research have helped arm AutoTrader.com with data to show car dealers where sales leads are coming from.
When crafting the customer experience, should the customer come first?: Revamping the customer experience is an inherently customer-focused endeavor but the author suggests that companies should consider taking an inside-out approach by first attempting to understand and improve their employee and organizational culture.
Trade Talk: IIR conference demonstrated the power of collaboration: Quirk's Editor Joe Rydholm discusses the major themes of The Market Research Event 2010.
Seeking a new research job? Don't get too tech-y.: The job market has not yet caught up with Web 2.0 technologies, so researchers on the hunt for new employment would be wise to incorporate a blend of traditional and modern modes of contact.