How To Conduct Market Research With Employees

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There are 51 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Internal groups can bring internal fears: While focus groups with employees may resemble those conducted with consumers, there are a host of factors that make them different. Safeguarding an employee's privacy, thus allowing them the freedom to speak freely during the groups, is paramount. Researchers must also take into account the role internal corporate politics may play on an employee's responses or willingness to participate.
Trade Talk: IIR conference demonstrated the power of collaboration: Quirk's Editor Joe Rydholm discusses the major themes of The Market Research Event 2010.
Why are some research companies great places to work – and others lousy?: Cambiar’s Employer Brand study sheds light on how research firms can attract and retain employees.
Trade Talk: U.S. employees want more hours, study shows: This article presents a detailed discussion of eight articles written by officials of the Bureau of Labor Statistics examine data from a special survey to the Bureau of Labor Statistics' Current Population Survey which looks at work practices of American men and women.
How CiCi’s Pizza used mystery shopping to set company-wide standards/evaluation metrics: CiCi’s Pizza commissioned a mystery shopping study to identify ways employees could help guests feel welcome and establish corporate standards by which performance could be measured - including know-your-name service and satisfying special requests.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Insight's Future; from Market Research to Strategic Insight: The market research industry is at a pivotal point in its development. Faced with numerous challenges and threatened with commoditization, it will either reposition itself by moving into a more strategic, consultative space or it will be transcended by strategic foresight or absorbed by management consulting. This transitional period may become a great sorting out, where firms will become consultative and strategic or commoditized and streamlined.
In Case You Missed It... March 2013: News and notes on marketing and research: consumer trends for 2013; where marketers are paid the most
Ethnography-based hybrid research stretches four continents to study workplace interaction: Herman Miller conducted a global hybrid research project to observe how people behave and collaborate in the office to inform new product development.
Branding gets personal: Why business leaders should consider their brand identity: A researcher's branding experience can extend beyond companies and their products to their own leadership. Leaders who discover and build their own personal brands through storytelling and outreach stand to benefit the organization overall.
Why are some research companies great places to work – and others lousy?: Cambiar’s Employer Brand study sheds light on how research firms can attract and retain employees.