Learn About Market Research For The Entertainment Industry

Related Articles

There are 62 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Trade Talk: Movie industry gets cues from entertainment researchers

Entertainment researchers Ed Canapary and Jim McCullough discuss how research surrounding movie launches can impact box-office success.

Movie theater chain refines its research methods

AMC uses bend-back cards in 35 theaters annually to better understand the demographics and interests of its theater-goers.

Consumers care more about content than how it's delivered

Research from Chadwick Martin Bailey, a Boston research company, shows twice as many consumers are excited about movie rentals over the Internet than the iPad or Droid phones.

When your consumers are talking online, here are some tips on how to listen

User-generated content is everywhere these days. But how do you make sense of the chatter? One successful approach outlined by the author is to analyze what’s being said and use the findings as a springboard for more rigorous research.

In Case You Missed It... November 2007

News and notes on marketing and research: anti-bacterial products; impact of gas prices; The Lives of Others director

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Applying facial coding to ad testing

A look at the results of a study that used facial coding to test the sales effectiveness of automobile ads shown during Super Bowls.

Hashtags dominate national Super Bowl ad spots #sorryfacebook

According to one columnist's count, Twitter was mentioned in half of the ad spots during Super Bowl XLVII, with no other social media networks coming close.

In Case You Missed It... February 2013

News and notes on marketing and research: Chuck E. Cheese's new mascot; time-shifted TV viewing trends

Trade Talk: Pray it, don't say it

Quirk's Editor Joe Rydholm looks at how the public reponds to athletes who include religion in their pre-, during- and post-game activities.

Study results guide enhancements to Myrtle Beach Golf PassPort

Research helped make an already successful affinity marketing program for golfers in Myrtle Beach, S.C., even more so by delivering greater choice and value.

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