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Learn About Market Research For The Entertainment Industry

We've grouped together all the information our site contains on market research with the Entertainment Industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 21 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Trade Talk: The Web drives sales, but not all by itself
A Pew study shows that while consumers do rely on the Web for information searches when shopping for products and services, in many cases they also consult in-store salespeople as part of the process.
Right on cue
Yamaha used mystery shopping to stimulate interest in and sales of the company's digital pianos.
Toys prove a sweet spot in a sour economy
The world is not enough
The Cartoon Network used brainstorming with in-house client groups, followed by 250 focus groups in more than 10 countries and face-to-face interviews in Latin America in its quest to be experts on kids and maintain the “think globally, act locally” approach.
In Case You Missed It... November 2007
News and notes on marketing and research: anti-bacterial products; impact of gas prices; The Lives of Others director

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Watch out Apple: Nintendo Wii rates highest among America's youth
According to data from Harris Interactive, Apple-branded products dominate the personal-device arena among America's youth but Nintendo Wii rates highest overall in brand equity.
In Case You Missed It... August 2011
News and notes on marketing and research: Americans working more; women hide purchases; digital screen personalities
In Case You Missed It... July 2011
News and notes on marketing and research: A look at daily deals; cord-cutting phenomenon; barcode scanning for easier shopping
In Case You Missed It... June 2011
News and notes on marketing and research: Men who buy; celeb followers as brand advocates; tracking your dinner
Trade Talk: A handful of tech-driven market research nuggets
Quirk's Editor Joseph Rydholm recaps his time at the IIR's Technology Driven Market Research Event.

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