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Learn About Market Research For The Entertainment Industry

We've grouped together all the information our site contains on market research with the Entertainment Industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 73 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

For hotels cutting back on services to trim costs, how far is too far?
Results from a survey of prospective travelers show that some hotel amenities are more valued than others. As travel-industry firms look to cut costs, research can provide needed direction on where services can be reduced, re-priced or eliminated, as across-the-board changes run the risk of alienating large customer segments, possibly permanently.
Mobile ethnography let Kraft capture the highs and lows of party planning and hosting
Kraft used mobile ethnography to better understand what it’s like to host a party in one’s home and came away with 16 themes around entertaining as well as a variety of opportunity areas for new product innovation.
In Case You Missed It... November 2007
News and notes on marketing and research: anti-bacterial products; impact of gas prices; The Lives of Others director
Product and Service Update October 2014
An overview of new tools and offerings for marketing and marketing research.
Exploring the Game of Thrones audience using video-based ethnography
The authors use a study of Game of Thrones fans to illustrate how video can energize the research experience for respondents and researchers alike.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Subscription video-on-demand goes head-to-head with prime-time TV
Findings from a television study aimed at TV streamers show the propensity for binge-watching among viewers is giving streaming content an edge over traditional network television.
Queue Bits
Marketing research and insights news and information. This issue's keywords: mobile wallets; location data quality; mobile advertising; EEGs; ethical companies
In Case You Missed It... March 2015
News and notes on marketing and research: male Pinterest users; Millennials purchasing smartwatches
Reducing survey bias by capturing actual moment contexts
Netflix researchers explore the differences between e-mail and push-notification smartphone surveys in capturing in-the-moment responses to questions about video-viewing choices.
Exploring the Game of Thrones audience using video-based ethnography
The authors use a study of Game of Thrones fans to illustrate how video can energize the research experience for respondents and researchers alike.

See more articles on this topic

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