Learn About Market Research For The Entertainment Industry

Related Articles

There are 62 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Study results guide enhancements to Myrtle Beach Golf PassPort

Research helped make an already successful affinity marketing program for golfers in Myrtle Beach, S.C., even more so by delivering greater choice and value.

Trade Talk: Pray it, don't say it

Quirk's Editor Joe Rydholm looks at how the public reponds to athletes who include religion in their pre-, during- and post-game activities.

Applying facial coding to ad testing

A look at the results of a study that used facial coding to test the sales effectiveness of automobile ads shown during Super Bowls.

In Case You Missed It... May 2009

News and notes on marketing and research: Burger King upgrades broiler and menu; online couponing increases; tween girl myths debunked

Disney augments ad research with app-based qualitative method

An iPad app has helped Disney Parks and Resorts keep innovating by testing concepts for theme park ad campaigns in focus groups.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Applying facial coding to ad testing

A look at the results of a study that used facial coding to test the sales effectiveness of automobile ads shown during Super Bowls.

Hashtags dominate national Super Bowl ad spots #sorryfacebook

According to one columnist's count, Twitter was mentioned in half of the ad spots during Super Bowl XLVII, with no other social media networks coming close.

In Case You Missed It... February 2013

News and notes on marketing and research: Chuck E. Cheese's new mascot; time-shifted TV viewing trends

Trade Talk: Pray it, don't say it

Quirk's Editor Joe Rydholm looks at how the public reponds to athletes who include religion in their pre-, during- and post-game activities.

Study results guide enhancements to Myrtle Beach Golf PassPort

Research helped make an already successful affinity marketing program for golfers in Myrtle Beach, S.C., even more so by delivering greater choice and value.

See more articles on this topic

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