Conducting Market Research With Entrepreneurs and Small Businesses

We've grouped together all the information our site contains on market research with Entrepreneurs and Small Business to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

There are 4 articles in our archive related to this topic.

Branding gets personal: Why business leaders should consider their brand identity: A researcher's branding experience can extend beyond companies and their products to their own leadership. Leaders who discover and build their own personal brands through storytelling and outreach stand to benefit the organization overall.
Emotion detector: A 30-minute online survey helped American Express determine the language its customers use related to specific topics of interest and also gauged the role of emotions in decision-making processes.
Focus groups shape successful ad campaign for Oasis Laundries: After using customer feedback to better its product, Oasis Laundries used focus groups with multiple target customer types to develop its ad campaign. Customer surveys are used on an ongoing basis to determine location-specific preferences.
Trade Talk: Survey sizes up Iowa small businesses: Small businesses face many obstacles, particularly in the first year of operation. This article summarizes the findings of a recent survey of Iowa small businesses commissioned by the Small Business Development Center.

Recent Articles

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Branding gets personal: Why business leaders should consider their brand identity: A researcher's branding experience can extend beyond companies and their products to their own leadership. Leaders who discover and build their own personal brands through storytelling and outreach stand to benefit the organization overall.