Conducting Market Research With Executives and Management

We've grouped together all the information our site contains on market research with Executives and Management to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

There are 19 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

From the Publisher January 1994: Tom Quirk profiles two principals from Brand Institute Inc. to better understand the background of people who operate and manage research companies.
Why managers should care about employee loyalty: In tough times, staff downsizing is almost inevitable. But rather than focusing on the cost savings that result from letting workers go, companies must conduct research with the remaining employees to measure their opinions and attitudes.
CEO confidence plummets to record-breaking lows
Trade Talk: Decision-makers mostly males, study shows: According to a study from Trinet Inc., women still occupy a low percentage of decision-making positions compared to men in the surveyed companies.
Branding gets personal: Why business leaders should consider their brand identity: A researcher's branding experience can extend beyond companies and their products to their own leadership. Leaders who discover and build their own personal brands through storytelling and outreach stand to benefit the organization overall.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Insight's Future; from Market Research to Strategic Insight: The market research industry is at a pivotal point in its development. Faced with numerous challenges and threatened with commoditization, it will either reposition itself by moving into a more strategic, consultative space or it will be transcended by strategic foresight or absorbed by management consulting. This transitional period may become a great sorting out, where firms will become consultative and strategic or commoditized and streamlined.
Branding gets personal: Why business leaders should consider their brand identity: A researcher's branding experience can extend beyond companies and their products to their own leadership. Leaders who discover and build their own personal brands through storytelling and outreach stand to benefit the organization overall.
How technology can improve the access and consumption of research presentations: Using the music industry as an example, the author suggests how researchers can use technology to keep findings from becoming irrelevant.
A report on the 2010 Globalpark Market Research Software Survey: This iteration of the annual survey of research software users added questions on social media usage and deployment of sample routers and found that CATI seems to be holding its own.
Why managers should care about employee loyalty: In tough times, staff downsizing is almost inevitable. But rather than focusing on the cost savings that result from letting workers go, companies must conduct research with the remaining employees to measure their opinions and attitudes.