Conducting Market Research With Executives and Management

We've grouped together all the information our site contains on market research with Executives and Management to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

There are 7 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Using marketing research - views from a CFO: In this article, the author, the CFO of a company, offers guidelines to help research buyers get the most out of their market research budget.
Qualitatively Speaking: Nonprobability sampling assures representation and validity with B2B universes: In the B2B research setting, conducting interviews with a few well-chosen experts can provide useful information, even if the sample from which the respondents are chosen isn't statistically valid.
A global consensus: A large IT firm conducted qualitative research with small and medium businesses around the world to understand how the needs of those businesses differed from those of the larger companies with which the firm was more closely identified.
Qualitatively Speaking: Meeting executives face-to-face: The author offers six guidelines to conducting effective face-to-face interviews with executives, including setting clearly-defined goals, distinguishing between useful and not useful input, and being a good listener.
Make it worth their while: Conducting effective market research among senior financial executives is notoriously difficult. This article discusses a methodology for obtaining rich, actionable and timely data from senior financial executives.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored White Paper: Insight's Future; from Market Research to Strategic Insight: The market research industry is at a pivotal point in its development. Faced with numerous challenges and threatened with commoditization, it will either reposition itself by moving into a more strategic, consultative space or it will be transcended by strategic foresight or absorbed by management consulting. This transitional period may become a great sorting out, where firms will become consultative and strategic or commoditized and streamlined.
A report on the 2010 Globalpark Market Research Software Survey: This iteration of the annual survey of research software users added questions on social media usage and deployment of sample routers and found that CATI seems to be holding its own.
Why managers should care about employee loyalty: In tough times, staff downsizing is almost inevitable. But rather than focusing on the cost savings that result from letting workers go, companies must conduct research with the remaining employees to measure their opinions and attitudes.
How to spot and nurture your innovative employees: This article includes tips from authors Cyndi Laurin and Craig Morningstar's book The Rudolph Factor: Finding the Bright Lights that Drive Innovation in Your Business on the qualities most innovators possess and how to bring the best out in them.
Trade Talk: Tuning out the voice of the customer?: Executives responding to a Chief Marketing Officer Council survey generally gave their organizations low marks when it comes to listening to their clients. Rather than using an established feedback and monitoring system, many only hear the customer's voice when conflicts or problems arise.