Conducting Market Research With Executives and Management

We've grouped together all the information our site contains on market research with Executives and Management to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored White Paper: Insight's Future; from Market Research to Strategic Insight: The market research industry is at a pivotal point in its development. Faced with numerous challenges and threatened with commoditization, it will either reposition itself by moving into a more strategic, consultative space or it will be transcended by strategic foresight or absorbed by management consulting. This transitional period may become a great sorting out, where firms will become consultative and strategic or commoditized and streamlined.
Why managers should care about employee loyalty: In tough times, staff downsizing is almost inevitable. But rather than focusing on the cost savings that result from letting workers go, companies must conduct research with the remaining employees to measure their opinions and attitudes.
How to spot and nurture your innovative employees: This article includes tips from authors Cyndi Laurin and Craig Morningstar's book The Rudolph Factor: Finding the Bright Lights that Drive Innovation in Your Business on the qualities most innovators possess and how to bring the best out in them.
Trade Talk: Tuning out the voice of the customer?: Executives responding to a Chief Marketing Officer Council survey generally gave their organizations low marks when it comes to listening to their clients. Rather than using an established feedback and monitoring system, many only hear the customer's voice when conflicts or problems arise.
CEO confidence plummets to record-breaking lows

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There are 5 articles in our archive related to this topic.

Accountemps relies on surveys to keep tabs on personnel: For Accountemps, a temporary-help service, research was needed to improve the productivity of its workers. Vice presidents and personnel management were surveyed to find helpful hints on how to improve productivity.
Qualitatively Speaking: Meeting executives face-to-face: The author offers six guidelines to conducting effective face-to-face interviews with executives, including setting clearly-defined goals, distinguishing between useful and not useful input, and being a good listener.
A global consensus: A large IT firm conducted qualitative research with small and medium businesses around the world to understand how the needs of those businesses differed from those of the larger companies with which the firm was more closely identified.
Make it worth their while: Conducting effective market research among senior financial executives is notoriously difficult. This article discusses a methodology for obtaining rich, actionable and timely data from senior financial executives.
Using marketing research - views from a CFO: In this article, the author, the CFO of a company, offers guidelines to help research buyers get the most out of their market research budget.