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Conducting Market Research With Executives and Management

We've grouped together all the information our site contains on market research with Executives and Management to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 20 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

What will it take to win in the B2B sphere in 2020?
Walker’s Leslie Pagel outlines strategies for how B2B firms can align their current and future customer experience practices with the needs of their markets.
Trade Talk: Do you trust your research suppliers?
The Marketing Science Institute conducted a study among market research users in major companies across the country to better understand the importance of trust between researchers and suppliers.
Using marketing research - views from a CFO
In this article, the author, the CFO of a company, offers guidelines to help research buyers get the most out of their market research budget.
Successful in-depth research among senior financial executives
Conducting effective market research among senior financial executives is notoriously difficult. This article discusses a methodology for obtaining rich, actionable and timely data from senior financial executives.
Sponsored Content: Insight's Future; from Market Research to Strategic Insight
The market research industry is at a pivotal point in its development. Faced with numerous challenges and threatened with commoditization, it will either reposition itself by moving into a more strategic, consultative space or it will be transcended by strategic foresight or absorbed by management consulting. This transitional period may become a great sorting out, where firms will become consultative and strategic or commoditized and streamlined.

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Recent Articles

Below are the 3 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

What will it take to win in the B2B sphere in 2020?
Walker’s Leslie Pagel outlines strategies for how B2B firms can align their current and future customer experience practices with the needs of their markets.
Branding gets personal: Why business leaders should consider their brand identity
A researcher's branding experience can extend beyond companies and their products to their own leadership. Leaders who discover and build their own personal brands through storytelling and outreach stand to benefit the organization overall.
How technology can improve the access and consumption of research presentations
Using the music industry as an example, the author suggests how researchers can use technology to keep findings from becoming irrelevant.

Related Suppliers: Research Companies from the SourceBook

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Related Suppliers: Telephone

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--200+ stations

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Related Suppliers: Moderators

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Related Suppliers: Research Panels

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Industries

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