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Conducting Market Research With Executives and Management

We've grouped together all the information our site contains on market research with Executives and Management to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 20 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Trade Talk: Do you trust your research suppliers?
The Marketing Science Institute conducted a study among market research users in major companies across the country to better understand the importance of trust between researchers and suppliers.
How technology can improve the access and consumption of research presentations
Using the music industry as an example, the author suggests how researchers can use technology to keep findings from becoming irrelevant.
Trade Talk: Decision-makers mostly males, study shows
According to a study from Trinet Inc., women still occupy a low percentage of decision-making positions compared to men in the surveyed companies.
Depth interviews with executives
The author provides tips on interviewing busy executives, including ways to enhance rapport and how to phrase questions to elicit the most useful responses.
Qualitatively Speaking: Nonprobability sampling assures representation and validity with B2B universes
In the B2B research setting, conducting interviews with a few well-chosen experts can provide useful information, even if the sample from which the respondents are chosen isn't statistically valid.

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Recent Articles

Below are the 4 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

What will it take to win in the B2B sphere in 2020?
Walker’s Leslie Pagel outlines strategies for how B2B firms can align their current and future customer experience practices with the needs of their markets.
Branding gets personal: Why business leaders should consider their brand identity
A researcher's branding experience can extend beyond companies and their products to their own leadership. Leaders who discover and build their own personal brands through storytelling and outreach stand to benefit the organization overall.
How technology can improve the access and consumption of research presentations
Using the music industry as an example, the author suggests how researchers can use technology to keep findings from becoming irrelevant.
A report on the 2010 Globalpark Market Research Software Survey
This iteration of the annual survey of research software users added questions on social media usage and deployment of sample routers and found that CATI seems to be holding its own.

Related Suppliers: Research Companies from the SourceBook

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Related Suppliers: Telephone

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Related Suppliers: Research Panels

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Industries

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