Learn How To Conduct Market Research For The Fast Food Industry

We've grouped together all the information our site contains on market research with the Fast Food Industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

There are 19 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Wendy's research serves up The Big Classic: For the Wendy's fast-food chain to compete with McDonalds or Burger King, executives realized that some serious market research was needed. After analyzing taste tests in six different cities, The Big Classic burger was born.
Moving beyond satisfaction: Brands miss a big opportunity when they view customer relationships from a purely functional perspective. Customers enjoy being in relationships with brands and good relationships often will lead them to be willing to pay more for a brand’s products and forgive minor failures by the brand.
Databases help companies with target marketing efforts: Market research suppliers, like National Decision Systems of California, are helping businesses keep up on customer demographics quickly and easily. Aetna Life and Dunkin' Donuts are among the NDS success stories.
Is quick service good service?: Maritz Research used a phone interview questionnaire and mystery shopping together to measure customer satisfaction in the quick-service (fast-food) restaurant industry.
Restaurant chain uses mall intercepts to test products: Carousel Snack Bars of Minnesota Inc. needed to figure out a way to sell typically a male-consumed product - hot dogs - in a primarily female-populated location - shopping malls. The company turned to mall intercepts and focus groups to determine exactly how to do it.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Consumers are like Google: Brand-building and the search for meaning: For a brand to become a market leader, it must be endowed with meaning so that it takes on emotional significance in the life of the customer. The author discusses how to determine what your brand-building moments are and what meaning your creative communicates with customers.
In Case You Missed It... October 2011: News and notes on marketing and research: QSR food truck; hormones; kids and technology
Why you should be careful with the Net Promoter Score: Customers who are seemingly happy - or are at least not angry - deserve more attention than most companies give them, the authors argue. Despite their apparent satisfaction, these consumers could be poised to sow discontent with your brand.
Using social media research to complement traditional methods: Using a study of coffee drinkers, Annie Pettit outlines how social media-based research can inform and enhance survey research methods rather than replace them.
Innovation research: Stay centered with these three principles: Observation and follow-up interviews are at the core of successful innovation research, along with understanding what's required of a product; designing for individuals; and bettering offerings through usability testing.