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Learn How To Conduct Market Research For The Fast Food Industry

We've grouped together all the information our site contains on market research with the Fast Food Industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 49 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Powerful PCs help the Domino's Pizza research staff give its internal customers speedy service
Domino’s Pizza uses quantitative data from its stores, market research data and data from syndicated sources on the restaurant industry. To analyze the data, the company uses its PC network and Systat software.
Ethnography tracks the migration of technology into the American kitchen
For many Americans, a kitchen is no longer just a place for making meals. The author’s ongoing study has seen it morph into a HIVE, a highly interactive virtual environment that incorporates food preparation along with checking e-mail, surfing the Web and a host of other tech-related activities.
In Case You Missed It... May 2009
News and notes on marketing and research: Burger King upgrades broiler and menu; online couponing increases; tween girl myths debunked
Chick-fil-A uses research to fine-tune its spring promotion
To develop its spring promotion, Chick-fil-A relied upon research using a range of techniques. These include convening a panel of operators from across the country to talk about what customers are looking for in terms of product and special offers; interviewing customers during test marketing of the promotion; and conducting focus groups to test a revised version of the promotion.
Taco Bell gets fresh responses for its satisfaction research with "moment-of-truth" surveys
For low-involvement purchases such as fast-food, it is important to capture customer opinions and reactions as soon as possible, as memories of the quality of the food, the service or the restaurant environment may quickly fade. Taco Bell uses professional interviewers to distribute and collect self-administered surveys to customers in order to keep the responses as fresh and relevant as possible.

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Recent Articles

Below are the 2 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

All chatter's not good chatter - tips for monitoring negative online media
Awareness of what media, investors, customers and competitors are saying about your brand online is critical in a new media age. Consistent media monitoring gives insight into how your organization, product, service and competition are performing and perceived by the public.
The international language of value
A report on a study of international consumers and how they define value and the importance they place on it.

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