Skip to: Main Content / Navigation

  • Facebook
  • Twitter
  • LinkedIn
  • Add This

Financial and Banking Industry Market Research Resources

We've grouped together all the information our site contains on market research with the Financial and Banking Industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 69 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

How PayPal is optimizing the value of creative testing with virtual workshops
The author credits PayPal's strong team-building approach with getting the most out of the use of bulletin board focus groups to test marketing and advertising materials.
Mystery shopping strategies for the financial services industry
How do banks increase sales and enhance relationships in the current erratic, untrusting markets? In light of the tough market, financial institutions are reevaluating their sales and service strategies. More and more financial institutions are using shop studies to monitor how current and potential customers perceive them. This article discusses important steps to consider in initiating a program in the financial services industry.
Americans won't pay to pay online
A Mintel study found that consumer use of banks' online bill-paying functions would plummet if they had to pay fees to use the services.
Ariba’s satisfaction research program has made listening to the customer a company-wide habit
Customer satisfaction research is now ingrained in the corporate culture of spend management firm Ariba. How it got there and how it is implemented is the subject of this article.
The importance of data quality in advertising decision-making
In these harsh economic times, advertisers must put an emphasis on quality, both in terms of seeking to obtain high-quality data and also in making sure that the ad research they conduct adheres to high quality standards. The article outlines one research company’s multi-step guidelines for conducting quality-focused ad research.

See more articles on this topic

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

How PayPal is optimizing the value of creative testing with virtual workshops
The author credits PayPal's strong team-building approach with getting the most out of the use of bulletin board focus groups to test marketing and advertising materials.
Why the credit card industry will never be the same again
An overview of the forces and events that have changed the credit card industry and clouded the future of paying with plastic.
In Case You Missed It... January 2014
News and notes on marketing and research: handling bad press; Hyatt's Twitter focus group
Using competitor mystery shopping to evaluate your own SWOTs
The author discusses how mystery shopping competitors can help determine a company's own strengths, weaknesses, opportunities and threats.
Marketers learn to play at social media games
Using virtual economies and interactive games via social networks, social media game creator Zynga has opened the door for marketers to get involved in consumers' lives where they live - and play - online.

See more articles on this topic

Related Events

DATA ANALYTICS FOR MANUFACTURING
August 18-19, 2014
The International Quality and Productivity Center will host a conference, themed 'Data Analytics for Manufacturing,' on August 18-19 in Chicago.
PROCESS EXCELLENCE AND DIGITAL TRANSFORMATION FOR SERVICE INDUSTRIES
September 17-19, 2014
Marcus Evans will hold a conference themed 'Process Excellence and Digital Transformation for Service Industries,' on September 17-19 in Berlin.

Related Suppliers: Research Companies from the SourceBook

Click on a category below to see firms that specialize in the following areas of research and/or industries

Industries

Conduct a detailed search of the entire Researcher SourceBook directory

Related Suppliers: Telephone

Click on a category below to see facilities with the following number of interviewing stations

--Less than 25 stations
--25+ stations
--50+ stations
--100+ stations
--200+ stations

Conduct a detailed search of the entire Telephone Interviewing directory.

Related Suppliers: Moderators

Click on a category below to see moderators who specialize in the following related industries, markets and audiences

Conduct a detailed search of the entire Moderator directory.