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Financial and Banking Industry Market Research Resources

We've grouped together all the information our site contains on market research with the Financial and Banking Industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 71 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

The economics of loyalty: What makes a loyal customer valuable?
The author challenges customer loyalty expert Fred Reichheld, arguing that Reichheld's price premium argument is specious and his cost-savings assumptions are subject to many caveats and exceptions and do not always apply.
Satisfaction research confirms employees' view that Farm Bureau is tops in service
Farm Bureau Financial Services used in-depth interviews and a mail survey to measure claimant satisfaction.
Finding profitable business markets in the inner city
Businesses of all sizes searching for new markets are finding the most lucrative opportunities in their own backyards. Using the example of Chicago-based Shorebucks Corporation’s Neighborhood Markets Framework, this article discusses helping businesses profit in the untapped market in the inner city.
Research on new financial services product shows that laddering can be conducted online
Chase used online laddering drills as part of its quantitative and qualitative research for a new financial product.
Can prepaid cards overcome a bad reputation?
Prepaid cards are often negatively perceived as high fee payment options used by the less-affluent and unbanked populations. The author provides an analysis of U.S. prepaid card use to see if there is truth behind the claims.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Can prepaid cards overcome a bad reputation?
Prepaid cards are often negatively perceived as high fee payment options used by the less-affluent and unbanked populations. The author provides an analysis of U.S. prepaid card use to see if there is truth behind the claims.
Survey Monitor August 2014
A collection of recent consumer and business marketing research findings
How PayPal is optimizing the value of creative testing with virtual workshops
The author credits PayPal's strong team-building approach with getting the most out of the use of bulletin board focus groups to test marketing and advertising materials.
Why the credit card industry will never be the same again
An overview of the forces and events that have changed the credit card industry and clouded the future of paying with plastic.
In Case You Missed It... January 2014
News and notes on marketing and research: handling bad press; Hyatt's Twitter focus group

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