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Foods and Nutrition Industry Market Research Resources

We've grouped together all the information our site contains on market research with the Foods and Nutrition Industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 107 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Will fewer of us scream for ice cream?
Eating behavior trends revealed in Pillsbury study
Pillsbury used data from a menu census - food diaries - collected at three points during the past 15 years to discover the changes which have occurred in America's eating behavior. Each census had a sample of approximately 1,000 households for a total sample size of 3,000. After all the quantitative data had been analyzed and compared, focus groups were conducted to further explore the five main types of eating behaviors found in the survey data.
Dairy calcium ads change attitudes
Representatives of the dairy industry knew that the calcium in milk helps build strong bones and ward off osteoporosis, they just needed to let medical professionals know the benefits of the popular drink. So the dairy industry released a series of ads targeting medical professionals. Market research, including pre-testing by telephone and post-testing by mail, proved these ads effective in spreading the good word about milk.
In Case You Missed It... October 2007
News and notes on marketing and research: Procter & Gamble; Jimmy Dean; Nike; Whole Foods
In Case You Missed It... August 2010
News and notes on marketing and research: teen driving trends; Boomer online profile; Americans' tastes changing

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Strategies for reaching Millennial and Boomer shoppers
The author explores why marketers targeting Millennials and Boomers need to consider factors beyond just the usual broad, age-based categorizations.
Trade Talk: Checking in with global consumers
This article highlights a few of the findings from the Euromonitor's Global Consumer Trends survey for 2014.
Intelligent design: Packaging food with purpose
This article addresses how packaging affects sales and what messages different styles communicate.
What happens when community participants start acting like researchers?
Drawing from case study examples, the authors explore their experiences with using co-moderation, co-analysis and co-reporting to give participants more active roles in research communities.
Trade Talk: Study results offer peek into shoppers’ heads
An overview of findings from the BrandSpark International/Better Homes and Gardens American Shopper Study.

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