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Foods and Nutrition Industry Market Research Resources

We've grouped together all the information our site contains on market research with the Foods and Nutrition Industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 111 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

But how do you really feel? An approach to measuring consumer emotions
The authors explain a new methodology for eliciting and applying emotional responses to stimuli to optimize new products and messaging.
Study looks at online vs. offline multicultural research
A consortium including researcher TNS and a handful of client companies undertook a research-on-research program to compare and contrast results from online and offline studies with multicultural respondents. Included are guidelines for marketers who may be considering conducting research among ethnic groups.
How culture helps marketers understand sensory experiences
To learn more about the role of scent, flavor and ritual in the preparation and consumption of chicken for its TasteEssentials program, Swiss sensory firm Givaudan conducted ethnographic research in China.
Research shows risk of package redesign
General Foods completed a study to determine customer reactions to a proposed re-design of the packing for Crystal Light. The researchers used one-on-one interviews, followed by an individual simulated shopping experience in an environment where the participant could be observed through a one-way mirror. The final part of the interview included personifying Crystal Light, describing various attributes.
Is ethnography worth the higher cost?
Using several examples of insights gained from ethnography, the author argues that spending the time and money to do true ethnography pays off in the end with richer insights.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Survey Monitor August 2014
A collection of recent consumer and business marketing research findings
Understanding the primal U.S.-Latino culture through Latinacculturation
Novamex’s marketing research manager explains how and why the food marketer and distributor changed its view of the acculturation process.
Trade Talk: Label us skeptical of food label claims
Quirk's Editor Joseph Rydholm looks to food label, discussing what terms and claims consumers find helpful (or unhelpful) when buying food.
In Case You Missed It... May 2014
News and notes on marketing and marketing research: Twitter free-coffee offer finds success; free-from eating trends
Strategies for reaching Millennial and Boomer shoppers
The author explores why marketers targeting Millennials and Boomers need to consider factors beyond just the usual broad, age-based categorizations.

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