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Foods and Nutrition Industry Market Research Resources

We've grouped together all the information our site contains on market research with the Foods and Nutrition Industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 111 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Consumers tell Searle Canada it's time to update sweetener packaging
Searle Canada tested new packaging prototypes for its sweetener by conducting interviews with mall-goers, having them compare the new design to the current packaging.
What can measuring brain waves tell us about an ad’s effectiveness?
Two research firms, one specializing in copy testing, the other in brain wave measurement, teamed up to examine a series of fast-food TV ads to compare and contrast findings from their respective diagnostic approaches.
Why your packaging should be researched as much as (or more than) your advertising
How much do you know about your packaging? In addition to evaluating prototypes, pre-design research is essential to understanding how consumers shop your category, how they view competitors’ packaging and what your brand must do to stand out from the crowd.
Trade Talk: We love our desserts
An overview of America's Sweet Tooth, a study of snacking habits.
Trade Talk: Syndicated study looks at healthy eating habits
One study takes a comprehensive look at the behavior of people who say they eat healthy, showing that while indulgences still exist, healthy eating is still a major part of American culture.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Survey Monitor August 2014
A collection of recent consumer and business marketing research findings
Understanding the primal U.S.-Latino culture through Latinacculturation
Novamex’s marketing research manager explains how and why the food marketer and distributor changed its view of the acculturation process.
Trade Talk: Label us skeptical of food label claims
Quirk's Editor Joseph Rydholm looks to food label, discussing what terms and claims consumers find helpful (or unhelpful) when buying food.
In Case You Missed It... May 2014
News and notes on marketing and marketing research: Twitter free-coffee offer finds success; free-from eating trends
Strategies for reaching Millennial and Boomer shoppers
The author explores why marketers targeting Millennials and Boomers need to consider factors beyond just the usual broad, age-based categorizations.

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