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Foods and Nutrition Industry Market Research Resources

We've grouped together all the information our site contains on market research with the Foods and Nutrition Industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 110 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Family research: Keep on trying 'til you reach the highest (common) ground
This article discusses the modern American family dynamic that elevates children's opinions, requiring researchers to rethink the established methodologies for evaluating family consumption and consider the family as a unit.
Research shows the power of telling a good story when creating advertising aimed at kids
Marketing to kids requires the ability to harness the power of pictures, the author argues. Teaching adult marketers how to look at a brand and view a commercial as a child does is the most valuable contribution researchers can make to the creative development process.
In Case You Missed it...February 2008
News and notes on marketing and research: low-sodium products; seniors; men's personal care
Health-conscious consumers trust Subway's five-dollar foot-long
True-life tales in marketing research.
Researchers use a mix of qualitative methods to help Barilla learn how Americans view Italian food
In 2003, faced with attacks from the low-carb movement and a general view of its products as commodities, pasta maker Barilla used a wide-ranging research process to understand how U.S. consumers viewed Italianness. The research uncovered a number of useful findings and led the company to a marketing approach that highlighted the various regions of Italy and their accompanying cuisines.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

How mobile qualitative research helped Mondelez Canada find the right aisle for Potato Thins
Findings from an in-store shopping exercise allowed Mondelez Canada to validate its own theories on where to stock a new savory snack line.
Trade Talk: Label us skeptical of food label claims
Quirk's Editor Joseph Rydholm looks to food label, discussing what terms and claims consumers find helpful (or unhelpful) when buying food.
In Case You Missed It... May 2014
News and notes on marketing and marketing research: Twitter free-coffee offer finds success; free-from eating trends
Strategies for reaching Millennial and Boomer shoppers
The author explores why marketers targeting Millennials and Boomers need to consider factors beyond just the usual broad, age-based categorizations.
Trade Talk: Checking in with global consumers
This article highlights a few of the findings from the Euromonitor's Global Consumer Trends survey for 2014.

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