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Foods and Nutrition Industry Market Research Resources

We've grouped together all the information our site contains on market research with the Foods and Nutrition Industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 115 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

What can measuring brain waves tell us about an ad’s effectiveness?
Two research firms, one specializing in copy testing, the other in brain wave measurement, teamed up to examine a series of fast-food TV ads to compare and contrast findings from their respective diagnostic approaches.
Trade Talk: Study examines choices between national brands, private labels
A review of the findings of the report Why Do Consumers Pay More for National Brands than for Store Brands?, based on two consumer studies to collect data on the premiums consumers say they would pay for products in various categories.
Researchers use a mix of qualitative methods to help Barilla learn how Americans view Italian food
In 2003, faced with attacks from the low-carb movement and a general view of its products as commodities, pasta maker Barilla used a wide-ranging research process to understand how U.S. consumers viewed Italianness. The research uncovered a number of useful findings and led the company to a marketing approach that highlighted the various regions of Italy and their accompanying cuisines.
How culture helps marketers understand sensory experiences
To learn more about the role of scent, flavor and ritual in the preparation and consumption of chicken for its TasteEssentials program, Swiss sensory firm Givaudan conducted ethnographic research in China.
In Case You Missed It... December 2009
News and notes on marketing and research: Vegemite's name flop; the click-through measurement; Asda's consumer panel

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Foundational study on coffee equity helps QSR chain compare online, mobile MR
Is it feasible for mobile stand-alone studies to replace traditional foundational research? The author breaks down a 2014 foundational coffee brand equity study completed on behalf of a QSR client which provided an opportunity to replicate the research on a mobile platform.
Mobile ethnography let Kraft capture the highs and lows of party planning and hosting
Kraft used mobile ethnography to better understand what it’s like to host a party in one’s home and came away with 16 themes around entertaining as well as a variety of opportunity areas for new product innovation.
Inferior alternatives? Why traditional food brands need to get smarter
When looking to create consumer loyalty, brands must evoke both rational and emotional sentiments. Using a study example from the packaged food industry, the authors discuss the factors behind brand loyalty.
Trade Talk: ‘Internet of things’ study highlights our conflicted relationship with privacy
Quirk's Editor Joe Rydholm discusses the 2014 State of the Internet of Things Study, by Acquity Group.
Survey Monitor August 2014
A collection of recent consumer and business marketing research findings

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