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Foods and Nutrition Industry Market Research Resources

We've grouped together all the information our site contains on market research with the Foods and Nutrition Industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 118 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Ad agency uses focus groups to help reposition Duke's mayonnaise
C.F. Sauer Company asked four groups of 45 mayonnaise users to give up the substance for a week in an attempt to uncover its allure and help reposition the Duke mayonnaise brand.
Trade Talk: Study results offer peek into shoppers’ heads
An overview of findings from the BrandSpark International/Better Homes and Gardens American Shopper Study.
Traditional methods of analyzing the effects of line extensions no longer suffice
Chip allocations are more effective than TURF as a means of forecasting volume from line extensions, the authors argue.
Insights and implications for packaging research
Drawing from real-world successes and failures, this article argues that on the shelf and in the home are two proving grounds for innovative packaging designs and explores how research can help enhance the odds of victory.
Understanding the primal U.S.-Latino culture through Latinacculturation
Novamex’s marketing research manager explains how and why the food marketer and distributor changed its view of the acculturation process.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

The innovation generation in a changing China
Michael Stanat looks at some of the forces of change that are buffeting China and how researchers should respond to them.
Queue Bits
Marketing research and insights news and information. This issue's keywords: Generation Z, mobile banking, American impatience, value of physical mail, Millennial spending
Foundational study on coffee equity helps QSR chain compare online, mobile MR
Is it feasible for mobile stand-alone studies to replace traditional foundational research? The author breaks down a 2014 foundational coffee brand equity study completed on behalf of a QSR client which provided an opportunity to replicate the research on a mobile platform.
Mobile ethnography let Kraft capture the highs and lows of party planning and hosting
Kraft used mobile ethnography to better understand what it’s like to host a party in one’s home and came away with 16 themes around entertaining as well as a variety of opportunity areas for new product innovation.
Inferior alternatives? Why traditional food brands need to get smarter
When looking to create consumer loyalty, brands must evoke both rational and emotional sentiments. Using a study example from the packaged food industry, the authors discuss the factors behind brand loyalty.

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