Foods and Nutrition Industry Market Research Resources

Related Articles

There are 104 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Innovative packaging keeps Campbell's at market forefront

Packaging is one of the most important and least understood, elements of product marketing. Campbell Soup reviews demographic information and market trends to keep its packaging ahead of the curve and remain a market innovator.

Why your packaging should be researched as much as (or more than) your advertising

How much do you know about your packaging? In addition to evaluating prototypes, pre-design research is essential to understanding how consumers shop your category, how they view competitors’ packaging and what your brand must do to stand out from the crowd.

Optimize your optimization

Chip allocations are more effective than TURF as a means of forecasting volume from line extensions, the authors argue.

Trade Talk: Poll finds growing interest in organic farming

Concerned over their own health and the use of pesticides, consumers are growing more interested in organic farming.

How the shopper is changing the retail and research landscape

The authors spoke to practitioners from Clorox, PepsiCo and WhiteWave Foods to investigate the current and future state of the shopper insights function.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

What happens when community participants start acting like researchers?

Drawing from case study examples, the authors explore their experiences with using co-moderation, co-analysis and co-reporting to give participants more active roles in research communities.

Trade Talk: Study results offer peek into shoppers’ heads

An overview of findings from the BrandSpark International/Better Homes and Gardens American Shopper Study.

Creative ethnography helps small nutrition-bar start-up find its path

Nutrition-bar maker 1-For-1 Foods used ethnography and other research methods to understand how its buy-one-give-one model could fit into consumers’ lifestyles.

An online community keeps beverage firm Cafédirect close to its customers

Cafédirect’s online community serves as a tangible expression of the coffee and tea maker’s core values and has also demonstrated a healthy ROI.

How research can help keep marketing claims in compliance

Using a fictional cake mix as an example, the author outlines best research practices in claim substantiation.

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