Foods and Nutrition Industry Market Research Resources

We've grouped together all the information our site contains on market research with the Foods and Nutrition Industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

There are 47 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Label research spices sales of Henri's dressings: Henri's Food Products conducted focus groups to determine which redesigned packaging labels might help address the declining sales of its reduced calorie salad dressings. Henri's also distributed a sales brochure for grocery buyers admitting its previous labeling mistakes and comparing the old label to the Edsel.
A natural extension: NewStar used brainstorming and game-playing, followed by consumer testing, packaging testing and focus groups, to expand its product line in the spinach market.
More American workers dining at their desks
Equal Sequel: Searle Canada tested new packaging prototypes for its sweetener by conducting interviews with mall-goers, having them compare the new design to the current packaging.
Wendy's research serves up The Big Classic: For the Wendy's fast-food chain to compete with McDonalds or Burger King, executives realized that some serious market research was needed. After analyzing taste tests in six different cities, The Big Classic burger was born.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Family research: Keep on trying 'til you reach the highest (common) ground: This article discusses the modern American family dynamic that elevates children's opinions, requiring researchers to rethink the established methodologies for evaluating family consumption and consider the family as a unit.
Conducting ethnographic research with Hispanic consumers: Through tips and a case study example, the authors explain the value of using ethnographic research methods to better understand the Hispanic market.
Super Bowl ads with hot men and cute dogs score big with women: Ad results from Super Bowl XLVI are in and women have different tastes from men. Through an informal poll, one research company examined women's most-loved and most-hated ad spots - with commercials featuring attractive men and adorable dogs taking top honors.
But how do you really feel? An approach to measuring consumer emotions: The authors explain a new methodology for eliciting and applying emotional responses to stimuli to optimize new products and messaging.
In Case You Missed It... October 2011: News and notes on marketing and research: QSR food truck; hormones; kids and technology