How To Conduct Market Research With Gays and Lesbians

Related Articles

There are 8 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Starting the dialogue

Research with gay consumers offers a host of hurdles. The author presents guidelines for the various approaches - qualitative and quantitative - and presents findings from some of her firm’s research with GLBT consumers.

Do sexuality and gender impact automotive buyer behavior?

This article discusses the findings of Maritz Research's New Vehicle Customer Study, which focuses on many aspects of automotive buyer behavior, including how gender and sexuality factor into the decision-making process.

In Case You Missed It... June 2008

News and notes on marketing and research: gay and lesbian bloggers; women and gaming sites; dead celebrities and their Q Scores

Getting a clearer picture

While the gay market has long been seen as one with massive buying power, this article argues that gauging the market’s size is difficult and that buying power is sometimes difficult to quantify.

Clarifying the numbers

While the buying power of gay consumers has been well-documented, the authors argue that the actual size of the market and its various sub-markets has been subject to inaccuracies. The article explores the reasons behind some of these numbers and attempts to clarify more accurate estimates.

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Recent Articles

Below are the 2 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Do sexuality and gender impact automotive buyer behavior?

This article discusses the findings of Maritz Research's New Vehicle Customer Study, which focuses on many aspects of automotive buyer behavior, including how gender and sexuality factor into the decision-making process.

Social networking and blogging increasingly popular in GLBT communities

A study from Harris Interactive validates that gay and lesbian adults online are among the nation's most loyal and heaviest blog readers and social network users.

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