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How To Conduct Market Research With Gays and Lesbians

We've grouped together all the information our site contains on market research with Gays and Lesbians to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 8 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Interviewing the GLBT market
Research with gay consumers offers a host of hurdles. The author presents guidelines for the various approaches - qualitative and quantitative - and presents findings from some of her firm’s research with GLBT consumers.
Do sexuality and gender impact automotive buyer behavior?
This article discusses the findings of Maritz Research's New Vehicle Customer Study, which focuses on many aspects of automotive buyer behavior, including how gender and sexuality factor into the decision-making process.
Do gays count? Can they be counted?
While the buying power of gay consumers has been well-documented, the authors argue that the actual size of the market and its various sub-markets has been subject to inaccuracies. The article explores the reasons behind some of these numbers and attempts to clarify more accurate estimates.
Gay market trends and the 2004 election
A look at how aspects of the gay market affected issues in the 2004 election and their implications for marketers.
In Case You Missed It... June 2008
News and notes on marketing and research: gay and lesbian bloggers; women and gaming sites; dead celebrities and their Q Scores

See more articles on this topic

Recent Articles

Below is the recent article on this topic. These articles were published within the last three years and are only available to registered subscribers.

Do sexuality and gender impact automotive buyer behavior?
This article discusses the findings of Maritz Research's New Vehicle Customer Study, which focuses on many aspects of automotive buyer behavior, including how gender and sexuality factor into the decision-making process.

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