Skip to: Main Content / Navigation

  • Facebook
  • Twitter
  • LinkedIn
  • Add This

How To Conduct Market Research With Governments

We've grouped together all the information our site contains on market research with the Government to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 69 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Research unravels bus riders' intimidation
Minneapolis-St. Paul’s Metropolitan Transit Commission needed to overcome many obstacles to increase and retain ridership on busses, especially for non-English speakers. Interviews, focus groups and questionnaires in different languages were employed to develop a marketing strategy that would make the bus system more hospitable and less threatening.
NBC/Journal poll is tested, precise process
NBC and the Wall Street Journal have joined forces to implement "Election Day Voter Polling," a survey of over 35,000 voters nationwide that helps both news organizations to better inform and involve their customers.
San Diego downtown relies on research
Researchers used focus groups and telephone surveys of San Diego residents to determine their perceived obstacles to and benefits of using and enjoying downtown San Diego.
The Missouri Lottery tests new games with focus groups
The Missouri Lottery and research firm Market Directions tested new potential lottery games and monitored public attitudes toward the lottery in general by conducting numerous quantitative and qualitative studies. This article describes one focus group research effort aimed at choosing games for a particular year. Participants from several locations in the state were asked to "shop" among 15 mock-ups for $30 worth of tickets.
Through a mail survey, California PERS asks enrollees to evaluate satisfaction with 25 health plans
To evaluate satisfaction with 25 health plans, California Public Employees Retirement System (PERS) mailed a survey to enrollees, testing the questionnaire beforehand through public meetings, a focus group, telephone interviews, intercepts and suggestions and review by the PERS Health benefits Advisory Council and the State of California Department of Personnel Administration. PERS also conducted a series of focus groups to follow up on the survey results.

See more articles on this topic

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Using perceptual maps for political branding
Political polls can be used to create perceptual maps that illustrate how voters identify a candidate's position and what issues candidates should focus on to garner favor with swing voters.
In Case You Missed It... June 2012
News and notes on marketing and marketing research: couponing backfires; social media and elections
Trade Talk: These researchers risk their lives to gather data
Quirk's Editor Joseph Rydholm reflects on sessions from the 2012 ESOMAR Congress, which celebrated bravery in research and details the great dangers international researchers face.
A marketer's guide to proposed COPPA changes
Online privacy expert Ray Everett explains the Federal Trade Commission's proposed changes to its Children's Online Privacy Protection Act and offers advice on what marketers trying to reach children online should know and how they can prepare.
Qualitatively Speaking: A quantifiable difference
A moving personal experience further convinced the author of the impact that qualitative research can have.

See more articles on this topic

Related Suppliers: Research Companies from the SourceBook

Click on a category below to see firms that specialize in the following areas of research and/or industries

Industries

Conduct a detailed search of the entire Researcher SourceBook directory

Related Suppliers: Telephone

Click on a category below to see facilities with the following number of interviewing stations

--Less than 25 stations
--25+ stations
--50+ stations
--100+ stations
--200+ stations

Conduct a detailed search of the entire Telephone Interviewing directory.

Related Suppliers: Moderators

Click on a category below to see moderators who specialize in the following related industries, markets and audiences

Conduct a detailed search of the entire Moderator directory.