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How To Conduct Market Research With Governments

We've grouped together all the information our site contains on market research with the Government to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 67 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Trade Talk: Accomplishments and concerns
The author details marketing executives' predictions regarding the future of survey research and also concerns, which range from too much government control to poor questionnaire design.
Trade Talk: These researchers risk their lives to gather data
Quirk's Editor Joseph Rydholm reflects on sessions from the 2012 ESOMAR Congress, which celebrated bravery in research and details the great dangers international researchers face.
The Missouri Lottery tests new games with focus groups
The Missouri Lottery and research firm Market Directions tested new potential lottery games and monitored public attitudes toward the lottery in general by conducting numerous quantitative and qualitative studies. This article describes one focus group research effort aimed at choosing games for a particular year. Participants from several locations in the state were asked to "shop" among 15 mock-ups for $30 worth of tickets.
Trade Talk: Best Practices Act poses real danger to research
Howard Fienberg, director of government affairs for the Marketing Research Association, offers insight regarding the threat posted to marketing research by a federal data privacy bill that was introduced earlier this summer.
Considerations for conducting market research in China
From the influence of Confucianism to government restrictions, the author outlines a number of factors affecting research in China today.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Trade Talk: MR must go public with privacy protection efforts
This article reviews a study from the Global Research Business Network that examines attitudes toward the (ab)use of personal data by domestic governments, search engines, social media firms and mobile phone operators.
Why the credit card industry will never be the same again
An overview of the forces and events that have changed the credit card industry and clouded the future of paying with plastic.
Trade Talk: MRA sets new Standards
A look at a "landmark" revision to the MRA's Code of Marketing Research Standards, which establishes 42 ethical and best-practice principles to guide marketing research practitioners in their day-to-day work.
In Case You Missed It... November 2013
News and notes on marketing and research: AG takes on astroturfing; Gen Y luxury
Using research to identify the barriers to regulatory approval
The author explains a method for identifying and mitigating the development risks associated with a regulated health care product’s life cycle.

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