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Learn About Market Research For The Health Care Industry

We've grouped together all the information our site contains on market research with the Health Care Industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 180 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

What physician research can teach us about prioritizing people, not products
The authors outline how segmenting doctors to understand their emotional drivers can help put the focus on the human side of the health care process and less on brand names and marketing.
Qualitatively Speaking: A quantifiable difference
A moving personal experience further convinced the author of the impact that qualitative research can have.
In Case You Missed It... December 2013
News and notes on marketing and research: an app for the flu; Facebook taking on Twitter
6 essential steps for successful global segmentation
This article looks into the challenges faced in developing market segmentations that work both globally and in diverse local markets and explores ways of overcoming these challenges.
Focus groups guide creation of a new identity for Michigan health care system
Two soon-to-merge Michigan hospitals used marketing research, employee suggestions and a name-generation firm to determine a name for their new organization. After merging, the new Covenant HealthCare used focus groups to guide corporate identity and advertising.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: e-Promotion Resonates with Next-Generation Physicians
This article details the findings of Encuity’s eAnswers Annual Study, which offers a comprehensive look at physicians’ attitudes about, preferences for and participation in e-promotion.
Sponsored Content: Get Them Talking: Five Innovations in Qualitative Market Research
In this white paper from Encuity Research, the authors discuss five qualitative research developments that can help marketers affect behavior, overcome barriers to adoption and develop creative materials and messaging that get results.
How neuroscience and MR helped Bausch & Lomb develop and refine critical sales materials
A case study on the testing of detail aids for a new Bausch & Lomb contact lens shows how to effectively meld neuroscience with marketing research.
In Case You Missed It... August 2014
News and notes on marketing and research: health care goes digital; dollar store popularity.
What does the ‘quantified self’ movement mean for health care researchers?
The author discusses the effects the influx in new and affordable quantified self technology methodologies has on traditional research methods.

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Related Events

2014 PHARMA CI CONFERENCE AND EXHIBITION
September 9-10, 2014
The 2014 Pharma CI Conference and Exhibition will be held on September 9-10 at the Hilton Parsippany Hotel in Parsippany, N.J.
2014 EUROPEAN PHARMA MARKET RESEARCH CONFERENCE
October 21-22, 2014
The 2014 European Pharma Market Research Conference will be held on October 21-22 at the Hyatt Regency Mainz Hotel, Mainz, Germany.

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