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Learn About Market Research For The Health Care Industry

We've grouped together all the information our site contains on market research with the Health Care Industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 196 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Apostles preach and Rebels yell - How pharma sales reps can use customer service to increase retention
Kantar Health's annual rankings of pharmaceutical companies in the U.S. and Europe indicate customer retention is the key metric in a world where building relationships with physicians has become more crucial than the sheer volume of sales visits.
Research-on-research helps American Cancer Society assess the best modes for an ongoing study
The American Cancer Society tested three different modes - paper-only, paper-Web and Web-only - to analyze the viability of using the Web to conduct its ongoing survey of volunteers. Rather than going online for the sake of it, the authors urge nonprofit groups to instead focus on the basics of good survey methodology.
Using qualitative research to get doctors to open up
QRCA members pass along valuable tips and techniques for getting doctors - a notoriously difficult bunch - to actively participate in the qualitative process.
Research ensures success for Seldane
Merrell Dow Pharmaceuticals used phone surveys and interviews with allergy sufferers and physicians to determine the market potential for its breakthrough allergy medication Seldane.
By the Numbers: Sample quality: selecting one from many
Using a real-life example of a line extension, the author shows the impact that sample quality can have on testing the viability of a new product concept. In this case, factors related to low incidence made the research results tell an incomplete story.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: e-Promotion Resonates with Next-Generation Physicians
This article details the findings of Encuity’s eAnswers Annual Study, which offers a comprehensive look at physicians’ attitudes about, preferences for and participation in e-promotion.
Sponsored Content: Get Them Talking: Five Innovations in Qualitative Market Research
In this white paper from Encuity Research, the authors discuss five qualitative research developments that can help marketers affect behavior, overcome barriers to adoption and develop creative materials and messaging that get results.
Conducting in-the-moment mobile research with physicians
SKIM’s Eelke Roos reports on using a mobile app to look at doctors’ System 1 and System 2 thinking related to prescription-writing.
How Millennials are reshaping health and wellness
Communispace research examined Millennials and their views on personal health and the health care system and found many of them feel like they’re on the outside looking in.
Is wearable tech set to revolutionize health care market research?
The author discusses the possible impact wearable tech will have on health care market research.

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Related Events

2015 CANADIAN PHARMA MARKET RESEARCH CONFERENCE
April 28-29, 2015
The 2015 Canadian Pharma Market Research Conference will be held on April 28-29 in Toronto.
2015 PHARMA CI USA CONFERENCE AND EXHIBITION
September 10-11, 2015
The 2015 Pharma CI USA Conference and Exhibition will be held on September 10-11 at the Hilton Parsippany Hotel in Parsippany, N.J.

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