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Learn About Market Research For The Health Care Industry

We've grouped together all the information our site contains on market research with the Health Care Industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 185 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Applying behavioral economics to research physician decision-making
The author uses a pharmaceutical research example to examine the impact of different approaches to framing questions in research interviews.
Comparative data retrieved with on-line system
BaseLine, an on-line interactive and comparative data product from the Commission on Professional & Hospital Activities (CPHA), is helping health care companies stay competitive with user-friendly comparative data. The product taps into CPHA's national database and the Michigan Terminal System, allowing health care companies to compare trends, patterns, and individual performance.
Interviews with pediatricians found mistrust of pharma firms’ CRM and SFA programs
While customer relationship management and sales force automation programs can be a boon for pharmaceutical companies, the author’s research shows that they may also be alienating the very audience they are meant to exploit: doctors.
Impact of health on satisfaction: a customer segmentation case study
The third in a three-part series designed to provide real-world business examples of the effective use and application of research statistical tools for supporting resourcing and priority-setting decisions, this article outlines a recent health care case study of the use of segmentation tools and techniques for developing and refining service delivery through satisfaction-based quality improvement initiatives.
Research ensures success for Seldane
Merrell Dow Pharmaceuticals used phone surveys and interviews with allergy sufferers and physicians to determine the market potential for its breakthrough allergy medication Seldane.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: e-Promotion Resonates with Next-Generation Physicians
This article details the findings of Encuity’s eAnswers Annual Study, which offers a comprehensive look at physicians’ attitudes about, preferences for and participation in e-promotion.
Sponsored Content: Get Them Talking: Five Innovations in Qualitative Market Research
In this white paper from Encuity Research, the authors discuss five qualitative research developments that can help marketers affect behavior, overcome barriers to adoption and develop creative materials and messaging that get results.
How research helped Genentech improve its app-based sales-detailing tool
A multi-pronged research approach - including ethnography, in-depth interviews and survey research - helped biotechnology company Genentech understand barriers to adoption of its iDetail app.
Product and Service Update October 2014
An overview of new tools and offerings for marketing and marketing research.
The role of the caregiver in health care market research
Researchers in many other industries solicit the input and perspectives of those inside their target consumers’ spheres of influence. It’s time health care and pharmaceutical marketing researchers did the same.

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