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Learn About Market Research For The Health Care Industry

We've grouped together all the information our site contains on market research with the Health Care Industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 197 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Linking health care research methodologies
Focus group and survey research services gradually have emerged as the two most popular examples of qualitative and quantitative research. There is a tendency to pit quantitative against qualitative in a manner that assumes their mutual exclusivity and forces users to choose between them. This article discusses how a combination of focus group and survey research can produce better results compared to using either approach separately.
Online qual guides health care foundation to shift its focus
Online research with members of its core audiences introduced the Crohn’s and Colitis Foundation of Canada to the power of qualitative insights.
Sponsored Content: Get Them Talking: Five Innovations in Qualitative Market Research
In this white paper from Encuity Research, the authors discuss five qualitative research developments that can help marketers affect behavior, overcome barriers to adoption and develop creative materials and messaging that get results.
10 tips for conducting better product research with clinicians
When conducting research among clinicians, it's important to consider the unique medical environment and remember that clinicians are people, not just professionals.
Qualitatively Speaking: How big pharma is misusing qualitative marketing research
Qualitative shouldn’t be substituted for quantitative, nor should it be overlooked in favor of quantitative. Yet, the author argues, that’s just what some pharmaceutical firms are doing.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: e-Promotion Resonates with Next-Generation Physicians
This article details the findings of Encuity’s eAnswers Annual Study, which offers a comprehensive look at physicians’ attitudes about, preferences for and participation in e-promotion.
Sponsored Content: Get Them Talking: Five Innovations in Qualitative Market Research
In this white paper from Encuity Research, the authors discuss five qualitative research developments that can help marketers affect behavior, overcome barriers to adoption and develop creative materials and messaging that get results.
The rise and importance of accountable care organizations
Why health care manufacturers should formulate strategies for better interaction with other key health care stakeholders by understanding the accountable care market.
Conducting in-the-moment mobile research with physicians
SKIM’s Eelke Roos reports on using a mobile app to look at doctors’ System 1 and System 2 thinking related to prescription-writing.
How Millennials are reshaping health and wellness
Communispace research examined Millennials and their views on personal health and the health care system and found many of them feel like they’re on the outside looking in.

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Related Events

2015 CANADIAN PHARMA MARKET RESEARCH CONFERENCE
April 28-29, 2015
The 2015 Canadian Pharma Market Research Conference will be held on April 28-29 in Toronto.
2015 PHARMA CI USA CONFERENCE AND EXHIBITION
September 10-11, 2015
The 2015 Pharma CI USA Conference and Exhibition will be held on September 10-11 at the Hilton Parsippany Hotel in Parsippany, N.J.

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