Learn About Market Research For The Health Care Industry

We've grouped together all the information our site contains on market research with the Health Care Industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: e-Promotion Resonates with Next-Generation Physicians: This article details the findings of Encuity’s eAnswers Annual Study, which offers a comprehensive look at physicians’ attitudes about, preferences for and participation in e-promotion.
Sponsored Content: Get Them Talking: Five Innovations in Qualitative Market Research: In this white paper from Encuity Research, the authors discuss five qualitative research developments that can help marketers affect behavior, overcome barriers to adoption and develop creative materials and messaging that get results.
The rise – and pitfalls – of preferred vendor lists: As preferred vendor lists grow in popularity, we need to ask: Are they causing more headaches than they were intended to solve?
Tips to make difficult medical recruiting easy: To keep clients happy – and profits intact – medical recruiters need a full understanding of the study and respondent parameters with which they’re dealing. A bit of Google-searching is often just what the doctor ordered.
10 tips for conducting better product research with clinicians: When conducting research among clinicians, it's important to consider the unique medical environment and remember that clinicians are people, not just professionals.

See more articles on this topic

There are 164 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Ethnography reveals top four physician-patient conversational gaps: The author outlines common gaps that exist when doctors interact with their patients and explores how understanding these disconnects can improve the health care process for both parties.
Bridging the multicultural gap: Research, particularly qualitative, can play an important role in improving health care for ethnic groups by uncovering cultural and other barriers that prevent some group members from seeking the care they need or from following their prescribed course of care.
How to handle difficult respondent types in one-on-one interviews: Ruminators, Digressors, Withholders and Latecomers are among the types of difficult respondents that can make one-on-one interviews hard to get through. The article offers solutions on dealing with each type of person, with the goal of making the interviewer ready for any eventuality.
Trade Talk: Patients prescribe dose of neatness for physicians: Patients weigh in on what they expect from a physician's appearance and physical presentation.
Simulating success: Computer simulations can be effective predictors of a new pharmaceutical product’s success or failure but there are factors particular to the medical industry that must be taken into consideration