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Learn About Market Research For The Health Care Industry

We've grouped together all the information our site contains on market research with the Health Care Industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 199 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Apostles preach and Rebels yell - How pharma sales reps can use customer service to increase retention
Kantar Health's annual rankings of pharmaceutical companies in the U.S. and Europe indicate customer retention is the key metric in a world where building relationships with physicians has become more crucial than the sheer volume of sales visits.
Applying behavioral economics to research physician decision-making
The author uses a pharmaceutical research example to examine the impact of different approaches to framing questions in research interviews.
A look at the gluten-free movement and how food companies have responded to it
More than just a fad, the author argues, living gluten-free is a necessity for celiac disease sufferers. As a result, these consumers offer the food makers who meet their needs the chance to earn a lifetime of trust and loyalty.
A Colorado HMO ties patient satisfaction to physician incentives
TakeCare HMO conducted a telephone satisfaction survey to gauge its primary-care physicians' performance in three crucial areas: access to care, physician care, and the office staff and environment. Rather than using a research firm to conduct these phone surveys, the HMO used specially trained employees.
Instant access: Polling machines give Oakland hospital a quick read on patient satisfaction
Kaiser Permanente Hospital used Opinionmeters to gather patient satisfaction information and employee surveys.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: e-Promotion Resonates with Next-Generation Physicians
This article details the findings of Encuity’s eAnswers Annual Study, which offers a comprehensive look at physicians’ attitudes about, preferences for and participation in e-promotion.
Sponsored Content: Get Them Talking: Five Innovations in Qualitative Market Research
In this white paper from Encuity Research, the authors discuss five qualitative research developments that can help marketers affect behavior, overcome barriers to adoption and develop creative materials and messaging that get results.
In Case You Missed It... June 2015
News and notes on marketing and research: Twitter and survey data; social media influences car buyers
Ethnography, empathy and thoughts about shopping
An impromptu day out with a friend battling cancer led the author to consider the value of empathy in the retail setting.
The rise and importance of accountable care organizations
Why health care manufacturers should formulate strategies for better interaction with other key health care stakeholders by understanding the accountable care market.

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Related Events

2015 PHARMA CI USA CONFERENCE AND EXHIBITION
September 10-11, 2015
The 2015 Pharma CI USA Conference and Exhibition will be held on September 10-11 at the Hilton Parsippany Hotel in Parsippany, N.J.

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