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Learn About Market Research For The Health Care Industry

We've grouped together all the information our site contains on market research with the Health Care Industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 215 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Focus groups provide health plans feedback
Corporation-provided health care can present long-term problems for many companies. The research department for Nashville-based EQUICOR EQUITABLE HCA Corporation, an employee benefits company that sells group benefits and managed health care products, employed focus groups to figure out the most effective way to provide long-term health care insurance products.
Research boosts knowledge of laser surgery
Patients can have a hard time keeping up with the latest trends in the health care industry, so when Kendrick Colon & Rectal Associates, an Indiana-based outpatient group practice, introduced a new form of laser surgery, many people who could have benefited were left unaware. After surveying both staff and patients, the company launched print advertisements and patient brochures that increased awareness of the new procedure.
Research shows medical publication 'listens'
Medical Economics, a magazine published by Medical Economics Co. Inc., Oradell, N.J., isn't just interested in reporting on medical topics. The magazine also conducts extensive research to find out what matters to the medical community.
A strategic technique for health care product positioning
Questions of pricing and pricing strategy are difficult for health care marketers. Several strategies have emerged to deal with price elasticity.
Research provides vision for eye surgery center
Before airing commercials, executives at Eye Care and Surgery Center in Baton Rouge, La., turned to marketing research as a guide. What they found was information that allowed them to effectively connect with potential customers.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

10 tips for conducting better product research with clinicians
When conducting research among clinicians, it's important to consider the unique medical environment and remember that clinicians are people, not just professionals.
Sponsored Content: Get Them Talking: Five Innovations in Qualitative Market Research
In this white paper from Encuity Research, the authors discuss five qualitative research developments that can help marketers affect behavior, overcome barriers to adoption and develop creative materials and messaging that get results.
The rise – and pitfalls – of preferred vendor lists
As preferred vendor lists grow in popularity, we need to ask: Are they causing more headaches than they were intended to solve?
Tips to make difficult medical recruiting easy
To keep clients happy – and profits intact – medical recruiters need a full understanding of the study and respondent parameters with which they’re dealing. A bit of Google-searching is often just what the doctor ordered.
Sponsored Content: e-Promotion Resonates with Next-Generation Physicians
This article details the findings of Encuity’s eAnswers Annual Study, which offers a comprehensive look at physicians’ attitudes about, preferences for and participation in e-promotion.

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Related Events

2016 PHARMA CI USA CONFERENCE AND EXHIBITION
September 13-14, 2016
The 2016 Pharma CI USA Conference and Exhibition will be held on September 13-14 at the Hilton Parsippany Hotel in Parsippany, N.J.
2017 PHARMA CI EUROPE CONFERENCE AND EXHIBITION
February 21-22, 2017
The Pharma CI Europe Conference and Exhibition will be held on February 21-22 at the Prague Marriott Hotel in Prague, Czech Republic.

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