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Learn About Market Research For The Health Care Industry

We've grouped together all the information our site contains on market research with the Health Care Industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 181 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Analyzing satisfaction data in the health care setting
The nature of the relationship between service quality and satisfaction has been historically undefined. By understanding their combined impact on intent to purchase could provide great insight. Using a rural Michigan hospital as an example, the author explores how research was used to measure patient expectations of hospital performance.
Segmentation tools help predict patient needs
In the health care market, customer relationship management solutions can help providers to be more targeted and efficient in reaching the right patients with the right information to improve wellness, approach disease more proactively, or to lessen the physical and financial burden of chronic illness. This article discusses segmentation tools that help predict patient needs, including the Consumer Healthcare Utilization Index (CHUI), which provides a health risk profile similar to the way a credit rating calculates an individual’s credit risk.
Rx DTC advertising: a delicate balance
Effective prescription direct-to-consumer (DTC) advertising has to achieve a delicate balance between attitudes and behaviors among consumers and physicians, which can make it more challenging than advertising non-prescription products. This article discusses the delicate balance of prescription DTC advertising and how to create that balance.
Stiefel Laboratories hopes updated packaging will attract new users without alienating current consumers
Using customer surveys, Stiefel Laboratories discovered that some of its soap users purchased the product on impulse rather than on a doctor’s recommendation. With the goal of increasing these impulse buys, the tested two new potential packaging designs. Using a simulated store shelf planogram, researchers determined how quickly the Oilatum box was seen and how long respondents looked at it. Consumers then viewed the designs separately to determine the points on the packaging they noticed first, second, etc. The researchers used eye tracking and verbal interviews to collect data.
A LifeScan researcher extols the value of active management of the research process
Lawrence Cesnik details how vigilance and team-building drove a successful effort to refine messaging for OneTouch diabetes-related products.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: e-Promotion Resonates with Next-Generation Physicians
This article details the findings of Encuity’s eAnswers Annual Study, which offers a comprehensive look at physicians’ attitudes about, preferences for and participation in e-promotion.
Sponsored Content: Get Them Talking: Five Innovations in Qualitative Market Research
In this white paper from Encuity Research, the authors discuss five qualitative research developments that can help marketers affect behavior, overcome barriers to adoption and develop creative materials and messaging that get results.
How neuroscience and MR helped Bausch & Lomb develop and refine critical sales materials
A case study on the testing of detail aids for a new Bausch & Lomb contact lens shows how to effectively meld neuroscience with marketing research.
In Case You Missed It... August 2014
News and notes on marketing and research: health care goes digital; dollar store popularity.
What does the ‘quantified self’ movement mean for health care researchers?
The author discusses the effects the influx in new and affordable quantified self technology methodologies has on traditional research methods.

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Related Events

2014 EUROPEAN PHARMA MARKET RESEARCH CONFERENCE
October 21-22, 2014
The 2014 European Pharma Market Research Conference will be held on October 21-22 at the Hyatt Regency Mainz Hotel, Mainz, Germany.

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