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Learn About Market Research For The Health Care Industry

We've grouped together all the information our site contains on market research with the Health Care Industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 194 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

A Colorado HMO ties patient satisfaction to physician incentives
TakeCare HMO conducted a telephone satisfaction survey to gauge its primary-care physicians' performance in three crucial areas: access to care, physician care, and the office staff and environment. Rather than using a research firm to conduct these phone surveys, the HMO used specially trained employees.
From the Publisher December 1987
The author emphasizes the importance of correct interviewer selection when conducting one-on-one interviews in business-to-business research.
Data Use: Discrete choice modeling in pharmaceutical marketing research
This article discusses discrete choice modeling in pharmaceutical marketing research, including the difference between a conjoint study and a discrete choice study, what a discrete joint analysis does, validation and simulation, and limitations.
Qualitatively Speaking: How big pharma is misusing qualitative marketing research
Qualitative shouldn’t be substituted for quantitative, nor should it be overlooked in favor of quantitative. Yet, the author argues, that’s just what some pharmaceutical firms are doing.
Unruly tangents in health care focus groups
Health care focus groups have a familiar tension. So much so that the tangents that arise are almost universal. This article addresses these tangents, which include managed-care bashing, unlikely health care reforms and the use of the focus group as a therapy session.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: e-Promotion Resonates with Next-Generation Physicians
This article details the findings of Encuity’s eAnswers Annual Study, which offers a comprehensive look at physicians’ attitudes about, preferences for and participation in e-promotion.
Sponsored Content: Get Them Talking: Five Innovations in Qualitative Market Research
In this white paper from Encuity Research, the authors discuss five qualitative research developments that can help marketers affect behavior, overcome barriers to adoption and develop creative materials and messaging that get results.
Is wearable tech set to revolutionize health care market research?
The author discusses the possible impact wearable tech will have on health care market research.
Survey Monitor January 2015
A collection of recent consumer and business marketing research findings
Voice mail ethnography captures a day in the life of an oncologist
MarketVision Research explores the lives of both oncologist (ONCs) and oncology nurses (ONC RNs) to provide a complete picture of their daily challenges, professionally and personally through voice mail-based ethnography.

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Related Events

PHARMAMARKETING EUROPE SUMMIT 2015
Feb. 2-4, 2015
Marcus Evans will hold its pharmaceutical marketing innovation summit on Feb. 2-4 at the Grande Real Villa Itália Hotel & Spa, Cascais.
THE QUIRK"S EVENT - SOLD OUT
February 23-24, 2015
The Quirk’s Event is SOLD OUT

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