Learn About Market Research For The Health Care Industry

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Qualitatively Speaking: Tested and approved

This article explores how online qualitative with sexually-active gay men helped explore a sensitive topic and aided the development of a health care service.

A typology of managed care organizations

Examining and classifying managed care organizations will give pharmaceutical companies insights into how best to work with them.

Stretched thin: Why $1 million is too much to manage in health care primary research

In this article, the author details the drawbacks of asking full-time employees to manage more than $1 million in health care primary research in a year.

Use research to make sure your product's positioning is solid, relevant

Boehringer Ingelheim’s director of marketing research on why you shouldn’t launch a product until you get the positioning right.

Big Pharma, the new economy and its effect on marketing research

Along with an overview of the pharmaceutical industry’s current woes, the author explores how researchers should react to the changing marketplace.

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Related Articles

There are 110 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Let patients define quality

TakeCare HMO conducted a telephone satisfaction survey to gauge its primary-care physicians' performance in three crucial areas: access to care, physician care, and the office staff and environment. Rather than using a research firm to conduct these phone surveys, the HMO used specially trained employees.

Bringing account planning to direct-to-consumer pharmaceutical advertising

Research service satisfies businesses' information needs

This article describes how various businesses have taken advantage of FIND, a worldwide information and research service. FIND has four divisions: quick information service, strategic research division, published studies, and information catalog.

Discrete choice modeling in pharmaceutical marketing research

This article discusses discrete choice modeling in pharmaceutical marketing research, including the difference between a conjoint study and a discrete choice study, what a discrete joint analysis does, validation and simulation, and limitations.

Trade Talk: Studies track health trends and their opposites

Examines health and wellness trend predictions from the Natural Marketing Institute. Each trend has an accompanying opposite trend. For example, a new movement toward increased attention to personal health care is paired with growing numbers of people who actively don't care about exercising and watching what they eat, etc.

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Related Suppliers: Research Companies from the SourceBook

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Related Suppliers: Moderators

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• Health Care

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