Market Research And Health and Beauty Aids

Related Articles

There are 18 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Franchise extension

Companies frequently consider franchise extension. This article is a starting point to discuss the issues regarding line and franchise extensions that concern clients.

Persuasive advertising drives toothbrush sales

Toothbrush sales are on the rise. This article discusses this growth and how it has resulted from persuasive advertising, including examples of different products.

Loose change, lotion and expired coupons

One hundred women were asked to empty their purses and allow researchers to catalog their contents and also discuss what their purses mean to them. The author discusses the most frequently-found item categories, such as those related to finance, communication, food and beauty care, and offers product innovation ideas for many of the categories.

In Case You Missed It... November 2007

News and notes on marketing and research: anti-bacterial products; impact of gas prices; The Lives of Others director

You need a creative approach

Before implementing its actual study, Avon conducted a pilot study to learn how to overcome some of the cultural barriers when involving the Hispanic population. This article summarizes the pilot study’s results, providing guidelines for screening and interviewing, study location and timing, questionnaire construction and incentive structures.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Conducting ethnographic research with Hispanic consumers

Through tips and a case study example, the authors explain the value of using ethnographic research methods to better understand the Hispanic market.

In Case You Missed It... October 2010

News and notes on marketing and research: Girl Scouting; behavior prediction via brain scanning; P&G's Pantene looks at bad hair days

Trade Talk: New-product survey plumbs consumer mind-sets

A look into the top products of 2009 and what they can tell researchers about upcoming trends.

Brazilian hair care firm Beleza Natural thrives by keeping close to its roots

On-site visits help researchers understand the icons and ideals used by a Brazilian hair care firm to both inspire and form a bond with its working-class customers.

In Case You Missed It... July 2009

News and notes on marketing and research: pizza chain menu changes; bargain hunting service; metrosexuals

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