Market Research And Health and Beauty Aids

We've grouped together all the information our site contains on market research for Health and Beauty Aids to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

There are 31 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Franchise extension: Companies frequently consider franchise extension. This article is a starting point to discuss the issues regarding line and franchise extensions that concern clients.
Using eye-tracking to measure the effectiveness of TV commercials: The author discusses eye-tracking technology and the Index of Cognitive Activity as a method of obtaining unbiased physiological data to better understand how viewers absorb, and how well they like, various television advertisements.
In Case You Missed It... November 2007: News and notes on marketing and research: anti-bacterial products; impact of gas prices; The Lives of Others director
Loose change, lotion and expired coupons: One hundred women were asked to empty their purses and allow researchers to catalog their contents and also discuss what their purses mean to them. The author discusses the most frequently-found item categories, such as those related to finance, communication, food and beauty care, and offers product innovation ideas for many of the categories.
Conducting ethnographic research with Hispanic consumers: Through tips and a case study example, the authors explain the value of using ethnographic research methods to better understand the Hispanic market.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

How P&G used agile research to keep up with consumers: The need for immediacy has spurred the development of the agile research methodology, an iterative approach to give researchers real-time insight and the power to make changes on the fly. Procter & Gamble shares its experience using agile research for holiday-season fragrance marketing.
Trade Talk: Study results offer peek into shoppers’ heads: An overview of findings from the BrandSpark International/Better Homes and Gardens American Shopper Study.
Utilizing eye-tracking to optimize direct mail: An analysis of a project in which eye-tracking was used to measure the impact of several direct mail campaigns.
Conducting ethnographic research with Hispanic consumers: Through tips and a case study example, the authors explain the value of using ethnographic research methods to better understand the Hispanic market.
In Case You Missed It... October 2010: News and notes on marketing and research: Girl Scouting; behavior prediction via brain scanning; P&G's Pantene looks at bad hair days