Skip to: Main Content / Navigation

  • Facebook
  • Twitter
  • LinkedIn
  • Add This

Market Research And Health and Beauty Aids

We've grouped together all the information our site contains on market research for Health and Beauty Aids to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 32 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

The value of 'practiced ignorance' in cultural research
When it comes to ethnic and cross-cultural research, there are plenty of “experts” who will tell you how difficult it is. The situation isn’t as tough as the experts make it out to be, but worse! This article discusses applied ignorance in cultural research, referring to a consumer-products study focusing on Indonesia.
Trade Talk: In a faster-paced world, consumers seek simplicity, control
Reports on a study from the Natural Marketing Institute in which lifestyle and consumption trends for 2007 are outlined. Consumers are seeking deeper, more satisfying experiences and, faced with time constraints and a dizzying number of options, are seeking out smaller, more personal ways of expressing themselves through the products they buy.
Trade Talk: ROI at the ARF
This article provides a brief summary of this year’s Advertising Research Foundation conference in New York City, highlighting the forum “How Research Pays Back.”
Trade Talk: A more than cosmetic change
This month's column details a quantitative study conducted among women ages 45-to-65 regarding their cosmetic needs and their habits surrounding purchasing health and beauty products.
In Case You Missed it...February 2008
News and notes on marketing and research: low-sodium products; seniors; men's personal care

See more articles on this topic

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Think you know segmentation? Think again! A close look at 4 core analyses
This article addresses four different kinds of segmentation analyses - a priori, post hoc, brand and drive - and goes on to offer examples and explain what each accomplishes.
How P&G used agile research to keep up with consumers
The need for immediacy has spurred the development of the agile research methodology, an iterative approach to give researchers real-time insight and the power to make changes on the fly. Procter & Gamble shares its experience using agile research for holiday-season fragrance marketing.
Trade Talk: Study results offer peek into shoppers’ heads
An overview of findings from the BrandSpark International/Better Homes and Gardens American Shopper Study.
Utilizing eye-tracking to optimize direct mail
An analysis of a project in which eye-tracking was used to measure the impact of several direct mail campaigns.
Conducting ethnographic research with Hispanic consumers
Through tips and a case study example, the authors explain the value of using ethnographic research methods to better understand the Hispanic market.

See more articles on this topic

Related Events

The Quirk"s Event
February 23-24, 2015
The Quirk’s Event is a two-day experience that flips the traditional conference model and centers around the exhibit hall. In Brooklyn, February 23-24.

Related Suppliers: Research Companies from the SourceBook

Click on a category below to see firms that specialize in the following areas of research and/or industries

Industries

Conduct a detailed search of the entire Researcher SourceBook directory

Related Suppliers: Telephone

Click on a category below to see facilities with the following number of interviewing stations

--Less than 25 stations
--25+ stations
--50+ stations
--100+ stations
--200+ stations

Conduct a detailed search of the entire Telephone Interviewing directory.

Related Suppliers: Moderators

Click on a category below to see moderators who specialize in the following related industries, markets and audiences

Conduct a detailed search of the entire Moderator directory.