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Market Research And Health and Beauty Aids

We've grouped together all the information our site contains on market research for Health and Beauty Aids to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 33 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

A framework for understanding ad effectiveness
The author outlines her 4Cs of Truth in Communications process to explain how it can help frame and inform ad research projects. Marketers can use the concepts of comprehension, connection, credibility and contagiousness to make sure their ads resonate with consumers.
In Case You Missed It... June 2009
News and notes on marketing and research: Starbucks rethinks strategy; DIY projects; qualitative helps revamp men's deodorant
Trade Talk: A more than cosmetic change
This month's column details a quantitative study conducted among women ages 45-to-65 regarding their cosmetic needs and their habits surrounding purchasing health and beauty products.
Mystery shopping program helps Walgreens promote strong customer service accross its vast network of stores
Since beginning its mystery shopping program, drug store giant Walgreens has seen consistent improvement in its scores. Company-wide buy-in and management backing are credited with helping the program succeed.
Using eye-tracking to measure the effectiveness of TV commercials
The author discusses eye-tracking technology and the Index of Cognitive Activity as a method of obtaining unbiased physiological data to better understand how viewers absorb, and how well they like, various television advertisements.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Linking eye-tracking, emotional measurement and packaging research
Scott Young offers guidelines for incorporating emotional measurement within packaging and shopper studies
Think you know segmentation? Think again! A close look at 4 core analyses
This article addresses four different kinds of segmentation analyses - a priori, post hoc, brand and drive - and goes on to offer examples and explain what each accomplishes.
How P&G used agile research to keep up with consumers
The need for immediacy has spurred the development of the agile research methodology, an iterative approach to give researchers real-time insight and the power to make changes on the fly. Procter & Gamble shares its experience using agile research for holiday-season fragrance marketing.
Trade Talk: Study results offer peek into shoppers’ heads
An overview of findings from the BrandSpark International/Better Homes and Gardens American Shopper Study.
Utilizing eye-tracking to optimize direct mail
An analysis of a project in which eye-tracking was used to measure the impact of several direct mail campaigns.

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