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Market Research And Health and Beauty Aids

We've grouped together all the information our site contains on market research for Health and Beauty Aids to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 32 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Trade Talk: On tap for 2007: simplicity, Amazonia, sustainability
A look at the forecast for 2007’s trends from Chicago research firm Mintel.
Avon researchers find that normal rules don't apply when testing among Hispanic women
Before implementing its actual study, Avon conducted a pilot study to learn how to overcome some of the cultural barriers when involving the Hispanic population. This article summarizes the pilot study’s results, providing guidelines for screening and interviewing, study location and timing, questionnaire construction and incentive structures.
In Case You Missed It... July 2009
News and notes on marketing and research: pizza chain menu changes; bargain hunting service; metrosexuals
Trade Talk: Changing diapers, thinking about ethnographic research
As he struggles to use various baby-related products, a new father wishes his trials were being watched by a team of marketing ethnographers.
Software program helps Gillette save time, money
The Gillette Co.'s personal care division, which generates more than 50 market surveys each year, is using A-CROSS software program to analyze survey research data. Irwin Blau, division research manager at Gillette, says the program is easy to use and has made the division more efficient.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Think you know segmentation? Think again! A close look at 4 core analyses
This article addresses four different kinds of segmentation analyses - a priori, post hoc, brand and drive - and goes on to offer examples and explain what each accomplishes.
How P&G used agile research to keep up with consumers
The need for immediacy has spurred the development of the agile research methodology, an iterative approach to give researchers real-time insight and the power to make changes on the fly. Procter & Gamble shares its experience using agile research for holiday-season fragrance marketing.
Trade Talk: Study results offer peek into shoppers’ heads
An overview of findings from the BrandSpark International/Better Homes and Gardens American Shopper Study.
Utilizing eye-tracking to optimize direct mail
An analysis of a project in which eye-tracking was used to measure the impact of several direct mail campaigns.
Conducting ethnographic research with Hispanic consumers
Through tips and a case study example, the authors explain the value of using ethnographic research methods to better understand the Hispanic market.

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