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High-Tech Industry Market Research Resources

We've grouped together all the information our site contains on market research with the High-Tech Industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 30 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Trade Talk: Advice on how to approach neuromarketing research
In an e-mail interview, Quirk's Editor Joseph Rydholm talks with Duane Varan - chief research officer, the Disney Media and Advertising Lab; and executive director, Audience Research Labs, Murdoch University - to discuss the release in March of the first output from the ARF NeuroStandards Collaboration Project.
Reaching IT professionals: online vs. telephone interviewing
Technology companies conduct thousands of surveys of IT professionals annually in an effort to keep up with the ever-evolving technology marketplace. Because they are a relatively small and oft-contacted group, it is important for marketers to consider factors that will encourage survey participation when designing a research program. This article details how to use online surveys successfully with IT professionals.
Mystery shopping program guides improvement of customer communication for business-to-business firm
After expanding its network of test labs, Stork Materials Technology turned to mystery shopping to make sure the newly-added outlets were maintaining the service levels the company is known for. The shoppers contacted the labs via telephone and e-mail with customer service-related questions and measured each lab's level of responsiveness.
Technology firm conducts worldwide satisfaction research survey via e-mail, Internet
Advanced Micro Devices switched from conducting its annual customer satisfaction survey face-to-face and via telephone interviews and mail questionnaires to primarily an Internet survey. This article describes the details of this effort, believed to be the first annual, worldwide customer satisfaction survey by a Fortune 500 company using the Internet as its primary medium.
GTE Internetworking boosts satisfaction numbers through a customer-focused approach and an organization-wide commitment
GTE Internetworking (GTEI) uses an external customer satisfaction survey and an internal process based on this information in a highly disciplined way to continually increase company quality and customer satisfaction.

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Recent Articles

Below are the 4 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

What Apple Watch sales mean for the era of wearable tech
The author takes a look at the Apple Watch and discusses how Apple’s move into smartwatches might be a turning point for wearable technology.
Trade Talk: ‘Internet of things’ study highlights our conflicted relationship with privacy
Quirk's Editor Joe Rydholm discusses the 2014 State of the Internet of Things Study, by Acquity Group.
Assessing the value of visual scale enhancements
The author’s research-on-research study examined the impact of different scale formats on results from a technology-readiness survey.
The Researcher's Bookshelf: Mobile Magic
This article, adapted and edited from a chapter in Tom Eslinger's book, Mobile Magic, details the main functions of modern mobile phones, which can serve as the building blocks of a strong mobile marketing presence.

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