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High-Tech Industry Market Research Resources

We've grouped together all the information our site contains on market research with the High-Tech Industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 28 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

The role of research in medical device design
The FDA mandates good manufacturing practices that ensure proper medical device design. This article discusses medical device design research, advocating a user-centered approach to health care products and devices as good business.
Mystery shopping program guides improvement of customer communication for business-to-business firm
After expanding its network of test labs, Stork Materials Technology turned to mystery shopping to make sure the newly-added outlets were maintaining the service levels the company is known for. The shoppers contacted the labs via telephone and e-mail with customer service-related questions and measured each lab's level of responsiveness.
Assessing the value of visual scale enhancements
The author’s research-on-research study examined the impact of different scale formats on results from a technology-readiness survey.
Custom store audits
While the introduction of scanner equipment has proved useful in sales information collection, it does not provide a complete picture. This article discusses the value of custom store audits as an alternative for collecting information beyond sales data.
Is computer-aided interviewing for you?
While many research companies are now using computer-aided interviewing, many buyers are not taking advantage of the service. This article explores computer-aided interviewing, including why buyers neither request nor desire to take advantage of this technology.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Assessing the value of visual scale enhancements
The author’s research-on-research study examined the impact of different scale formats on results from a technology-readiness survey.
The Researcher's Bookshelf: Mobile Magic
This article, adapted and edited from a chapter in Tom Eslinger's book, Mobile Magic, details the main functions of modern mobile phones, which can serve as the building blocks of a strong mobile marketing presence.
FAQ: neuromarketing research
In the first of a new series of quick-reference guides to current research topics, Quirk’s Editor Joe Rydholm takes a look at neuromarketing research - who’s using it, how and why.
Trade Talk: Advice on how to approach neuromarketing research
In an e-mail interview, Quirk's Editor Joseph Rydholm talks with Duane Varan - chief research officer, the Disney Media and Advertising Lab; and executive director, Audience Research Labs, Murdoch University - to discuss the release in March of the first output from the ARF NeuroStandards Collaboration Project.
Using neuroscience effectively
In an excerpt from The Branded Mind, a new book on neuroscience research by Erik du Plessis, Millward Brown’s Graham Page offer his firm’s assessments of neuroscience techniques and how to get the most out of them.

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Related Suppliers: Telephone

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