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High-Tech Industry Market Research Resources

We've grouped together all the information our site contains on market research with the High-Tech Industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 29 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Use corporate ethnography to understand and reignite your brand
In an increasingly turbulent business environment, corporate ethnographic research may just be the tool today’s companies need to develop the competitive edge necessary for survival. To capitalize on your brand’s inherent power, you must understand your own organization. This article discusses using corporate ethnography to gain insight into a brand and the inherent nature of that brand based upon a greater understanding of the organizational culture itself.
IT firm seeks company-wide acceptance of findings from international qualitative project
A large IT firm conducted qualitative research with small and medium businesses around the world to understand how the needs of those businesses differed from those of the larger companies with which the firm was more closely identified.
Satisfaction research can help technology companies thrive, not just survive
Many technology companies use satisfaction research to obtain feedback on customer perceptions of product and service performance, though the ability to develop a repeatable process that will yield actionable results often suffers under the constraints of time and limited resources. This article discusses the usefulness of satisfaction research to technology companies and considerations when partnering with a market research company.
GTE Internetworking boosts satisfaction numbers through a customer-focused approach and an organization-wide commitment
GTE Internetworking (GTEI) uses an external customer satisfaction survey and an internal process based on this information in a highly disciplined way to continually increase company quality and customer satisfaction.
Pre-research planning helps Texas tech firm put findings in motion
Using a case history involving Texas-based Motion Computing, the article shows how a technology firm used research to define and refine new products.

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Recent Articles

Below are the 3 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Trade Talk: ‘Internet of things’ study highlights our conflicted relationship with privacy
Quirk's Editor Joe Rydholm discusses the 2014 State of the Internet of Things Study, by Acquity Group.
Assessing the value of visual scale enhancements
The author’s research-on-research study examined the impact of different scale formats on results from a technology-readiness survey.
The Researcher's Bookshelf: Mobile Magic
This article, adapted and edited from a chapter in Tom Eslinger's book, Mobile Magic, details the main functions of modern mobile phones, which can serve as the building blocks of a strong mobile marketing presence.

Related Events

CASRO TECHNOLOGY AND INNOVATION EVENT
May 28-29, 2015
The Council of American Survey Research Organizations will hold its annual technology and innovation event on May 28-29 in Philadelphia.

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