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High-Tech Industry Market Research Resources

We've grouped together all the information our site contains on market research with the High-Tech Industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 26 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Pre-research planning helps Texas tech firm put findings in motion
Using a case history involving Texas-based Motion Computing, the article shows how a technology firm used research to define and refine new products.
The role of research in medical device design
The FDA mandates good manufacturing practices that ensure proper medical device design. This article discusses medical device design research, advocating a user-centered approach to health care products and devices as good business.
Reaching IT professionals: online vs. telephone interviewing
Technology companies conduct thousands of surveys of IT professionals annually in an effort to keep up with the ever-evolving technology marketplace. Because they are a relatively small and oft-contacted group, it is important for marketers to consider factors that will encourage survey participation when designing a research program. This article details how to use online surveys successfully with IT professionals.
In Case You Missed It... October 2010
News and notes on marketing and research: Girl Scouting; behavior prediction via brain scanning; P&G's Pantene looks at bad hair days
High-tech sacrifices surge in Lent '09

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Recent Articles

Below are the 3 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

FAQ: neuromarketing research
In the first of a new series of quick-reference guides to current research topics, Quirk’s Editor Joe Rydholm takes a look at neuromarketing research - who’s using it, how and why.
Trade Talk: Advice on how to approach neuromarketing research
In an e-mail interview, Quirk's Editor Joseph Rydholm talks with Duane Varan - chief research officer, the Disney Media and Advertising Lab; and executive director, Audience Research Labs, Murdoch University - to discuss the release in March of the first output from the ARF NeuroStandards Collaboration Project.
Using neuroscience effectively
In an excerpt from The Branded Mind, a new book on neuroscience research by Erik du Plessis, Millward Brown’s Graham Page offer his firm’s assessments of neuroscience techniques and how to get the most out of them.

Related Events

CASRO TECHNOLOGY INNOVATION EVENT
May 28-29, 2014
The Council of American Survey Research Organizations will hold its annual technology innovation event on May 28-29 in Chicago.

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