High-Tech Industry Market Research Resources

Related Articles

There are 16 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

A strong connection

GTE Internetworking (GTEI) uses an external customer satisfaction survey and an internal process based on this information in a highly disciplined way to continually increase company quality and customer satisfaction.

Be on the safe side

The FDA mandates good manufacturing practices that ensure proper medical device design. This article discusses medical device design research, advocating a user-centered approach to health care products and devices as good business.

On the front line of online

The article summarizes how three companies - Informix, Bay Networks and Nickelodeon - have used online surveys to conduct research about their customers. Survey tools included SurveyBuilder.com and AOL's Opinion Place. Integrating graphics into the surveys is cited as a particularly helpful activity.

Forget the sharks - swim with your own fish!

In an increasingly turbulent business environment, corporate ethnographic research may just be the tool today’s companies need to develop the competitive edge necessary for survival. To capitalize on your brand’s inherent power, you must understand your own organization. This article discusses using corporate ethnography to gain insight into a brand and the inherent nature of that brand based upon a greater understanding of the organizational culture itself.

A global consensus

A large IT firm conducted qualitative research with small and medium businesses around the world to understand how the needs of those businesses differed from those of the larger companies with which the firm was more closely identified.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

FAQ: neuromarketing research

In the first of a new series of quick-reference guides to current research topics, Quirk’s Editor Joe Rydholm takes a look at neuromarketing research - who’s using it, how and why.

Trade Talk: Advice on how to approach neuromarketing research

In an e-mail interview, Quirk's Editor Joseph Rydholm talks with Duane Varan - chief research officer, the Disney Media and Advertising Lab; and executive director, Audience Research Labs, Murdoch University - to discuss the release in March of the first output from the ARF NeuroStandards Collaboration Project.

Using neuroscience effectively

In an excerpt from The Branded Mind, a new book on neuroscience research by Erik du Plessis, Millward Brown’s Graham Page offer his firm’s assessments of neuroscience techniques and how to get the most out of them.

For Toshiba America Medical Systems, satisfaction research removes uncertainty from customer relationships

Toshiba America Medical Systems uses a finely-tuned customer satisfaction research process, married with external analyst data, to maintain a handle on customers’ perceptions of company performance.

In Case You Missed It... October 2010

News and notes on marketing and research: Girl Scouting; behavior prediction via brain scanning; P&G's Pantene looks at bad hair days

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