High-Tech Industry Market Research Resources

We've grouped together all the information our site contains on market research with the High-Tech Industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

There are 26 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Custom store audits: While the introduction of scanner equipment has proved useful in sales information collection, it does not provide a complete picture. This article discusses the value of custom store audits as an alternative for collecting information beyond sales data.
Trade Talk: Advice on how to approach neuromarketing research: In an e-mail interview, Quirk's Editor Joseph Rydholm talks with Duane Varan - chief research officer, the Disney Media and Advertising Lab; and executive director, Audience Research Labs, Murdoch University - to discuss the release in March of the first output from the ARF NeuroStandards Collaboration Project.
FAQ: neuromarketing research: In the first of a new series of quick-reference guides to current research topics, Quirk’s Editor Joe Rydholm takes a look at neuromarketing research - who’s using it, how and why.
Satisfaction research can help technology companies thrive, not just survive: Many technology companies use satisfaction research to obtain feedback on customer perceptions of product and service performance, though the ability to develop a repeatable process that will yield actionable results often suffers under the constraints of time and limited resources. This article discusses the usefulness of satisfaction research to technology companies and considerations when partnering with a market research company.
A strong connection: GTE Internetworking (GTEI) uses an external customer satisfaction survey and an internal process based on this information in a highly disciplined way to continually increase company quality and customer satisfaction.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

FAQ: neuromarketing research: In the first of a new series of quick-reference guides to current research topics, Quirk’s Editor Joe Rydholm takes a look at neuromarketing research - who’s using it, how and why.
Trade Talk: Advice on how to approach neuromarketing research: In an e-mail interview, Quirk's Editor Joseph Rydholm talks with Duane Varan - chief research officer, the Disney Media and Advertising Lab; and executive director, Audience Research Labs, Murdoch University - to discuss the release in March of the first output from the ARF NeuroStandards Collaboration Project.
Using neuroscience effectively: In an excerpt from The Branded Mind, a new book on neuroscience research by Erik du Plessis, Millward Brown’s Graham Page offer his firm’s assessments of neuroscience techniques and how to get the most out of them.
For Toshiba America Medical Systems, satisfaction research removes uncertainty from customer relationships: Toshiba America Medical Systems uses a finely-tuned customer satisfaction research process, married with external analyst data, to maintain a handle on customers’ perceptions of company performance.
In Case You Missed It... October 2010: News and notes on marketing and research: Girl Scouting; behavior prediction via brain scanning; P&G's Pantene looks at bad hair days