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How To Conduct Market Research With Hispanics

We've grouped together all the information our site contains on market research with Hispanics to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 72 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Qualitatively Speaking: The effects of 9/11 on Hispanic research
The terrorist attacks on September 11 were seen and felt by all segments of the American society, including the Hispanic community. This article discusses the effects of September 11 on Hispanic research and offers suggestions in increasing respondent cooperation in focus groups that have helped many who work in the Hispanic research market.
Fed up with focus groups? Why visual ethnography makes sense as a research technique
Citing examples from museums to Hispanic women shoppers, the author explores how ethnography can uncover insights that other forms of qualitative can’t.
Unleash the power of the Hispanic market by avoiding these pitfalls
Marketers encounter numerous pitfalls when advertising to the Hispanic market. This article addresses three pitfalls the author sees as most frequent: overusing Hispanic traits, cloning the general market and inordinate caution.
Perception Analyzers aid development of ad campaign for prenatal care programs
AIDS Institute used focus groups and Perception Analyzers in its development of a multimedia campaign to convince more women to get prenatal care.
The multicultural world of social media marketing
The authors present findings from a survey of social media usage among ethnic groups and argue that as these outlets become more and more a part of multicultural consumers’ lives, companies that incorporate them into their marketing plans will earn the loyalty of these segments.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Queue Bits
Marketing research and insights news and information. Hispanic-Americans; social media; advertising campaigns; mobile marketing
How to make an in-store connection with Hispanic shoppers
The author provides tips for marketers looking to make an in-store connection with Hispanic shoppers, taking into account the acculturation gap.
Building your brand with Hispanics the blended, bicultural way
The author draws from a study of retailers’ holiday ad campaigns to offer advice on how to maximize the impact of Spanish-language and general-market advertising aimed at Hispanic consumers.
Qual method aims to unite clients, respondents in co-creation
Citing an example with Latino Millennials, the authors explain their approach to using a research process to generate ideas for new products and services.
Understanding the primal U.S.-Latino culture through Latinacculturation
Novamex’s marketing research manager explains how and why the food marketer and distributor changed its view of the acculturation process.

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March 17-19, 2015
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