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How To Conduct Market Research With Hispanics

We've grouped together all the information our site contains on market research with Hispanics to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 67 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

What you need to know to market to U.S. Latinas
Marketers cannot ignore the fact that 34 million Latinos call the United States home. This article discusses what was learned through the research study “Dreams & Obstacles, Understanding Latinas.”
Trade Talk: Survey segments U.S. Hispanic market
This article details some results of a recent survey by Strategic Directions Group of the U.S. Hispanic market.
Acculturation, value orientation and media usage in the U.S. Hispanic market
The tremendous growth in the U.S. Hispanic market in the past 20 years is expected to continue. To target this lucrative market - the wealthiest in the Latin American world - companies will need research. This article presents a language-based segmentation developed by Hispanic Market Connections Inc.
How to boost your multicultural intelligence
David Morse offers several ways - many of them free - for firms to increase their knowledge of and familiarity with the needs and buying habits of multicultural consumers.
Using market research for business and public policy decisions in consumer lending
Mystery shopping and marketing research can play a critical role in helping financial institutions comply with federal regulations. The article looks at matched-pair and monadic testing in particular to explore how they can be used to measure lenders' adherence to regulatory standards.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

In Case You Missed It... August 2013
News and notes on marketing and research: Latino growth; health insurance rankings
Data privacy and social media: a look at attitudes by demographics
The author provides an overview of some of the key debates about data privacy in marketing research and addresses findings from three uSamp studies on privacy concerns.
A successful research community requires a mix of strategies
Communispace’s Manila Austin draws from the firm’s research-on-research studies to offer tips on keeping community respondents engaged.
A revised paradigm for Hispanic acculturation
To effectively understand Hispanic consumers, you must go beyond language and incorporate a range of cultural influences, the authors argue.
Conducting ethnographic research with Hispanic consumers
Through tips and a case study example, the authors explain the value of using ethnographic research methods to better understand the Hispanic market.

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