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How To Conduct Market Research With Hispanics

We've grouped together all the information our site contains on market research with Hispanics to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 74 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Stroh's Hispanic research 'Is Spoken Here'
Beer company Stroh's tested three Spanish-language television ads to tap into the Hispanic marketplace. Telephone surveys were used with Spanish-speaking interviewers to achieve the best results.
Hispanic telephone research or waiting for Godot to call
This article explores whether telephone or door-to-door research methodologies are more accurate when conducting marketing research to reach Hispanic consumers. The author states that choosing a telephone method ignores much of the unassimilated population, potentially skewing the results of a study.
Trade Talk: Survey segments U.S. Hispanic market
This article details some results of a recent survey by Strategic Directions Group of the U.S. Hispanic market.
Avon researchers find that normal rules don't apply when testing among Hispanic women
Before implementing its actual study, Avon conducted a pilot study to learn how to overcome some of the cultural barriers when involving the Hispanic population. This article summarizes the pilot study’s results, providing guidelines for screening and interviewing, study location and timing, questionnaire construction and incentive structures.
Psycho-socio-cultural Hispanic research
Psycho-socio-cultural research is considers psychological, sociological and cultural theory when addressing market problems across cultures. It merges what is known about people, societies and cultures with empirically-gathered data about specific attitudes, behaviors and beliefs. This article addresses the importance of considering psycho-sociocultural variables in the design and interpretation of quantitative and qualitative research involving Hispanic groups.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

How to make an in-store connection with Hispanic shoppers
The author provides tips for marketers looking to make an in-store connection with Hispanic shoppers, taking into account the acculturation gap.
Queue Bits
Marketing research and insights news and information. Hispanic-Americans; social media; advertising campaigns; mobile marketing
Thoughts on the mobile future of Hispanic ad testing
Charles Young explains how visual-based methods can help mitigate issues related to language and translation when conducting ad research with Hispanic consumers.
Queue Bits
Marketing research and insights news and information. This issue's keywords: smartphones; wireless-only households; new car recommendations; increasing diversity in America; industrial robots
In Case You Missed It... August 2013
News and notes on marketing and research: Latino growth; health insurance rankings

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