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How To Conduct Market Research With Hispanics

We've grouped together all the information our site contains on market research with Hispanics to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 70 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

When a Hispanic is not a Hispanic: issues in conducting Hispanic qualitative research
This article addresses the intricacies of identifying Hispanic respondents for qualitative research and continues with suggestions for culturally appropriate recruitment, facilities and language interpretation.
Avon researchers find that normal rules don't apply when testing among Hispanic women
Before implementing its actual study, Avon conducted a pilot study to learn how to overcome some of the cultural barriers when involving the Hispanic population. This article summarizes the pilot study’s results, providing guidelines for screening and interviewing, study location and timing, questionnaire construction and incentive structures.
A primer on Hispanic teens
The author profiles Hispanic teens, based on her experience researching them, and offers their outlooks on food, language, media and technology.
Cultural insights in clothes: three ways to understand Latino culture through the way Latinas dress
Latina women hold themselves to a different social code than traditional American women, and what they wear and how they present themselves can provide researchers with deeper insights into Hispanic culture and the consumer.
Stroh's Hispanic research 'Is Spoken Here'
Beer company Stroh's tested three Spanish-language television ads to tap into the Hispanic marketplace. Telephone surveys were used with Spanish-speaking interviewers to achieve the best results.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Building your brand with Hispanics the blended, bicultural way
The author draws from a study of retailers’ holiday ad campaigns to offer advice on how to maximize the impact of Spanish-language and general-market advertising aimed at Hispanic consumers.
Qual method aims to unite clients, respondents in co-creation
Citing an example with Latino Millennials, the authors explain their approach to using a research process to generate ideas for new products and services.
Understanding the primal U.S.-Latino culture through Latinacculturation
Novamex’s marketing research manager explains how and why the food marketer and distributor changed its view of the acculturation process.
In Case You Missed It... August 2013
News and notes on marketing and research: Latino growth; health insurance rankings
Data privacy and social media: a look at attitudes by demographics
The author provides an overview of some of the key debates about data privacy in marketing research and addresses findings from three uSamp studies on privacy concerns.

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